If you read last week’s post, we showed you how to quickly get your Facebook Marketing Pixel and get it out there to start collecting data for you. If you didn’t do that part yet, go back to that post and get your Pixel up and running first, then come back here.
STEP ONE! Don’t Miss This One…
You have to make sure this pixel is put on every single page any potential or existing client will see on the web (that you control). This includes your blog, your marketing site, all your landing pages, even things like your member portal.
If you are a PushPress client, you’re in luck, cause we put this pixel for you everywhere, automagically. If you are a PushPress Sites client, you’re even more in luck, cause we also got every page on your blog and marketing site covered, automagically. Just enter your pixel information in your PushPress Settings, and we’ll do the rest.
If you’re a client of a system other than PushPress, this task is a little more work. You’ll need to verify with your system/webmaster/ or anyone who has code level control of all your client facing systems, and make sure that they can get these pixels up for you. You might want to ask your system if they have a place where you can enter your Pixel, and have it auto-populated everywhere. I’m sure we’re not the only ones thinking of these kinda things! =)
Step Two – Verify Your Pixel Is Hitting
After deploying your pixel code, you’ll want to make sure it’s actually been placed correctly. Do this by going back to your Pixel Manager dashboard and checking to see if the pixel has turned green. This means it’s collecting data.
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Step Three – Wait
Now that your pixel is out there, you need to let it begin to do it’s work. Initially that work will be simply collecting data. That innocent little bit of code will start to put the powers of Facebook and Instagram behind you. They will begin to profile your audience, and determine what kind of people they are.
They’ll match this audience against their databases and try to figure out what other people are similar to them, in terms of tastes, consumerism, professional profiles, geolocation, and a host of other factors.
Step Four – Add Fuel To The Fire
Now that you have a pixel out there collecting data, you can accelerate things by beginning to run some Facebook/Instagram ads to pages that have the pixel on it.
This will generate more activity, which Facebook can use to generate a deeper understanding for who your audience is. It will be even more relevant if you use Facebook or Instagram ads to generate this traffic, since they have a ton more context into the customer clicking the ad.
Now we’ve got a Facebook Pixel setup on your site(s) and associated with you ad account. It’s collecting an audience for you, and in time it’ll become a valuable asset to your marketing efforts. Keep an eye on this blog, in future posts we will dive into targeting and retargeting as well as tracking marketing performance using conversions.