Something new we’re going to start doing here is introducing our new clients, on a monthly basis. Since we’re in the business of helping our clients become “better” business people, we’re introducing the term “cohort”. In the business world that represents a grouping of clients based on a certain commonality. In the most used form, a cohort is based on when a group of people become clients of yours.
Steal This Idea
Like this idea? Steal it for your fitness facility! Keep track of your new members and announce them monthly to the world. It let you existing clients know of some of the interesting people who are joining your community. Even more important, it will let potential members see the types of people joining as well. Who knows, maybe they will relate or know one of your new members and decide to join your gym too.
One trend we’ve been seeing more and more lately is the influx of established, reputable, and successful gyms to our client base. This is due to two things, in our opinion:
- The fact we’ve hit a point of product maturity where we’re hitting more of the key features successful gyms require.
- We are working with more and more other specialists to make a true all in one, as opposed to trying to “be” an all in one (master of none).
March Cohort Showcase
Champlain Valley CrossFit
Champlain Valley owners Jade Jenny and Danielle Horan have been around the CrossFit world for quite some time. While Danielle has gone on to have quite a competitive CrossFit career, Jade has been focused on building Champlain Valley CrossFit into a formidable force of fitness in Vermont.
Jade can be seen very active in the CrossFit community, as he believes in helping other affiliate owners succeed in the business of fitness – and we’re thankful to have him as part of the PushPress family!
Fast Twitch is a nationwide brand of athletic development facilities, designed from the top down to bring out the best in both their clients and their trainers. Fast Twitch has partnered with some of the greatest companies and technologies, to bring to market a training platform that is not only effective but efficient.
Ann Charleston is busy building a unique and fun spin on fitness in a suburb of Sydney, Australia. Movement Republic is focused on helping adults find fitness thru movement, play and fun. Ann has been a fan of our integration points. We are looking forward to seeing what kind of automations and bridges she will build to assist in her operations.
PushPress is committed to building a gym platform that is well rounded enough to handle a multitude of gym types. Our goal is to keep things as simple, while offering a robust solution that can plug and play with any gym.
When the existing owner of their gym decided to downgrade operations, Lucinda Parham saw this as a golden opportunity. Rebranded as Untapped CrossFit – due to the untapped potential they saw in the gym – it has been revitalized for the benefit of their community and coaches.
Lucinda and her partner, Cassidy, envision a gym that is a vibrant and healthy environment for everyone involved. They realized a key part of success is creating more order in the back end processes. They came to us seeking this and after our consultation and implementation process, we think we’re on the right path! Here’s to continued success in their community!
We Love Our Clients!
As mentioned above, this is going to be a regular feature in months to come. We will be hand picking some of the new clients and give them some spotlight attention. If you would like to be featured, let us know (use the in-app chat so we know who you are!)
Our perfect clients are forward thinking gym owners who value their time. These owners are looking for efficiency, and our goal is to help them dominate their local marketplace.
Our March class of clients was a great addition to this goal – and April is shaping up even better!
Ready to Get Started?
Looking for Gym Member Retention Software?
Schedule a quick 10 minute call with a gym-owning PushPress customer satisfaction representative today. We will quickly find out your needs and objectives and let you know if we are a good fit for your business.