Last update 1/26/2021
The Facebook Pixel and Your Fitness Studio
Facebook’s Pixel is a powerful tool that can help you understand and market to potential customers better. However, it can be tricky to set up and use correctly.
Luckily, PushPress handles Facebook’s Pixel integration for you, so you can focus on your business.
Why Facebook Pixel Remarketing Is Important For Your Gym
The power of the Facebook Pixel lies in its simplicity. Drop this pixel on your fitness studio's website and will automatically start to create a group of people you can advertise to.
The ability to track who's expressed interest in your gym and then serve them ads is a powerful marketing concept known as "remarketing".
If you've ever experienced "remarketing", it's a powerful marketing concept that allows you to follow your audience around with ads that are tailored to them.
Since they've indicated interest in your gym or studio, they are a perfect person to deliver ads to.
Why Facebook Pixels Are Difficult To Implement
Facebook has made it as simple as they can to implement the Facebook Pixel, but its' still sadly a bit difficult.
The primary reason is because most boutique gym owners do not have the time or technical know-how to “drop a pixel on their site”.
Nor should they - they should be out on the floor of their business doing what they know best. But without this technical know-how you are losing out on this powerful advertisement vehicle.
Enter The PushPress Solution
In PushPress fashion, we’ve taken all the technical know how out of this, and come up with a solution that allows you to simply and quickly take advantage of the Facebook Audiences.
All you need to do is cut and paste the pixel ID presented to you on the Ads Manager into your Integration Setting for the Facebook Audience Pixel and BAM! The pixel will automagically show up on all pages potential customers of yours might hit.
Places the Facebook Pixel will automatically appear:
- PushPress Lead Capture Landing Page
- Drop In Landing Pages
- Membership Landing Pages
- Product Landing Pages
- Pre-Order Landing Pages
- Event Landing Pages
- Schedule Landing Page
- All Website by PushPress pages