Opening
A New Gym?

The PushPress Gym Startup Guide offers concise, practical advice and process-oriented steps that new gym owner will need in opening a gym. This guide gives you the step-by-step manual to opening and growing a thriving and successful gym that your community will love.

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All Articles
Planning Phase
Opening Your Doors
The First 90 Days

Planning Phase

There are 100 places to fail your new business, and 90 of them are in this phase. Before you even consider opening your new gym, make sure to read all the articles in our Planning Phase library.  These articles will answer many of the key questions you will need to answer when setting up your business.

Logo One-sheet

Read More

10 Key Things To Do When Negotiating Your Lease

10 important things to cover in your lease negotiations. Don’t get burned on a bad lease because you were misinformed.

Read More

10 Tips To Pick The Perfect Gym Location

Finding a suitable location will likely be the hardest part of your initial phases. This article contains all the pitfalls and things to know about location hunting.

Read More

Metrics You Need To Understand

MRR, Churn, ARM’s, LEG’s and more! If you don’t know what these mean to your business, you’re not a business owner.

Read More

5 Legal Traps To Avoid When Starting Your New Gym

Pay attention to the five most common legal traps you may encounter as a new gym owner.

Read More

Partnerships: The Good, The Bad, and The Ugly

Ask 100 gym owners if you should take a partner or two in your business and 50 will tell you yes and 50 will tell you no. Find the pros and cons of partnerships here.

Read More

Designing Simple and Clear Pricing

When it comes to membership and pricing options, less is more! Check out this article for 7 concepts straight from gym owners on creating simple and clear pricing.

Read More

5 Mistakes New Gym Owners Make (and how to avoid them)

Before you lay your first dollar into a new gym – start here.

Read More

Corporate Structure Decisions

C-Corps, S-Corps, LLC’s oh my! There’s benefits and reasons to pick each. Knowing why you would want to use certain corporate structures over others is critical.

Read More

Opening Your Doors

So you’ve opened your doors…now what? The first 90 days can help set the tone for your business moving forward. Check out the articles in The First 90 Days library and let us help you launch your business into success! Don’t worry, we’ve got your back.

Your Founders Club Sales Plan

Quickly ramp your initial members to create much needed cash flow before you get your doors even opened. Follow our blueprint to establishing your “Founders Club”.

Read More

How To Maximize Social Media To Attract and Retain Customers

Using social media can effectively increase your visibility and reach! Maximize this return on your investment by approaching social media smarter, not harder.

Read More

How To Host The Perfect Opening Day

Your new gym is finally ready but there’s one thing still missing…the people. Time to plan for your GRAND OPENING! Let us help you plan for your perfect opening day with some helpful tips from the people who have done it.

Read More

Top 10 Tips to Opening a Gym Smoothly

Start on the right foot when opening your business operations with these ten tips!

Read More

6 Steps to Becoming a Slime-Free Salesperson

Opening a gym means you will immediately become a sales person. Your sales process and ability will be the biggest factor to your success or failure.

Read More

Planning Equipment and Floorspace

You’ve picked out the perfect space for your gym, now it’s time to plan how you are going to optimize it.

Read More

Social Media Checklist

Setting up a Facebook or Instagram is easy. But setting up your entire digital presence to work together needs a recipe. Here it is.

Read More

The First 90 Days

So you’ve opened your doors…now what? The first 90 days can help set the tone for your business moving forward. Check out the articles in The First 90 Days library and let us help you launch your business into success! Don’t worry, we’ve got your back.

Don’t Go It Alone – Find a Mentor Today.

Even mentors have mentors – and you should too.

Read More

8 Profit Hacks For New Gym Owners

Profit. It’s not a dirty word. In fact, it’s what will keep your gym alive and thriving. Without it, you cannot pay coaches a fair salary nor reinvest in your facility.

Read More

How To Create Marketing Advocates and Get Free Marketing

You’re in the relationship business, so it’s time to use those relationships to help you market your gym.

Read More

Launching Retail Sales: A Playbook

Ready to take on retail sales? Hear what other gym owners say about what works and what doesn’t.

Read More

Planning Growth of Equipment and Classes

Don’t make the mistake of offering too many classes and buying too much equipment – read this first!

Read More

7 Things To Know Before Hiring Coaches

Your coaches can make or break your gym — let us help you hire the right people!

Read More

Planning Phase

There are 100 places to fail your new business, and 90 of them are in this phase. Before you even consider opening your new gym, make sure to read all the articles in our Planning Phase library.  These articles will answer many of the key questions you will need to answer when setting up your business.

Logo One-sheet

Read More

10 Key Things To Do When Negotiating Your Lease

10 important things to cover in your lease negotiations. Don’t get burned on a bad lease because you were misinformed.

Read More

10 Tips To Pick The Perfect Gym Location

Finding a suitable location will likely be the hardest part of your initial phases. This article contains all the pitfalls and things to know about location hunting.

Read More

Metrics You Need To Understand

MRR, Churn, ARM’s, LEG’s and more! If you don’t know what these mean to your business, you’re not a business owner.

Read More

5 Legal Traps To Avoid When Starting Your New Gym

Pay attention to the five most common legal traps you may encounter as a new gym owner.

Read More

Partnerships: The Good, The Bad, and The Ugly

Ask 100 gym owners if you should take a partner or two in your business and 50 will tell you yes and 50 will tell you no. Find the pros and cons of partnerships here.

Read More

Designing Simple and Clear Pricing

When it comes to membership and pricing options, less is more! Check out this article for 7 concepts straight from gym owners on creating simple and clear pricing.

Read More

5 Mistakes New Gym Owners Make (and how to avoid them)

Before you lay your first dollar into a new gym – start here.

Read More

Corporate Structure Decisions

C-Corps, S-Corps, LLC’s oh my! There’s benefits and reasons to pick each. Knowing why you would want to use certain corporate structures over others is critical.

Read More

Opening Your Doors

So you’ve opened your doors…now what? The first 90 days can help set the tone for your business moving forward. Check out the articles in The First 90 Days library and let us help you launch your business into success! Don’t worry, we’ve got your back.

Your Founders Club Sales Plan

Quickly ramp your initial members to create much needed cash flow before you get your doors even opened. Follow our blueprint to establishing your “Founders Club”.

Read More

How To Maximize Social Media To Attract and Retain Customers

Using social media can effectively increase your visibility and reach! Maximize this return on your investment by approaching social media smarter, not harder.

Read More

How To Host The Perfect Opening Day

Your new gym is finally ready but there’s one thing still missing…the people. Time to plan for your GRAND OPENING! Let us help you plan for your perfect opening day with some helpful tips from the people who have done it.

Read More

Top 10 Tips to Opening a Gym Smoothly

Start on the right foot when opening your business operations with these ten tips!

Read More

6 Steps to Becoming a Slime-Free Salesperson

Opening a gym means you will immediately become a sales person. Your sales process and ability will be the biggest factor to your success or failure.

Read More

Planning Equipment and Floorspace

You’ve picked out the perfect space for your gym, now it’s time to plan how you are going to optimize it.

Read More

Social Media Checklist

Setting up a Facebook or Instagram is easy. But setting up your entire digital presence to work together needs a recipe. Here it is.

Read More

The First 90 Days

So you’ve opened your doors…now what? The first 90 days can help set the tone for your business moving forward. Check out the articles in The First 90 Days library and let us help you launch your business into success! Don’t worry, we’ve got your back.

Don’t Go It Alone – Find a Mentor Today.

Even mentors have mentors – and you should too.

Read More

8 Profit Hacks For New Gym Owners

Profit. It’s not a dirty word. In fact, it’s what will keep your gym alive and thriving. Without it, you cannot pay coaches a fair salary nor reinvest in your facility.

Read More

How To Create Marketing Advocates and Get Free Marketing

You’re in the relationship business, so it’s time to use those relationships to help you market your gym.

Read More

Launching Retail Sales: A Playbook

Ready to take on retail sales? Hear what other gym owners say about what works and what doesn’t.

Read More

Planning Growth of Equipment and Classes

Don’t make the mistake of offering too many classes and buying too much equipment – read this first!

Read More

7 Things To Know Before Hiring Coaches

Your coaches can make or break your gym — let us help you hire the right people!

Read More

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