[0:40] Introduction to gym ownership challenges

[2:12] Why most new owners get stuck in "trainers-only" mode

[4:30] Hiring a mentor vs. navigating it alone

[8:14] Pricing mistakes new gym owners make (and how to stop)

[12:49] Avoid over-offering too soon

[15:18] Why onboarding isn’t just a one-week process

[20:18] Intentionally drive engagement for retention

[24:05] How customer reviews can supercharge retention

Dan Uyemura: [00:00:00] If you keep setting your prices at McDonald's level, you have no, you have no reason to get to a steakhouse. 

Nick Reyes: Welcome to the PushPress Podcast, 

Dan Uyemura: where gym owners learn to dodge bad advice, crush their competition, and actually make money doing what they love. Let's get after it. 

Nick Reyes: What is up? Everyone? We are back.

Hey. Cheers, dude. Great to see you again. 

Dan Uyemura: Cheers. Here we are, 

Nick Reyes: uh, Nashville, Tennessee. Nashville, Tennessee. You guys may hear some rain. You guys may hear some thunderstorms. I think our, uh, I think our team's got it all muted out, but we are getting. Tornado wake up calls in the middle of the night. Um, it's one of those, one of those, one of those trips.

Yet again, never, never dull moment. Never a dull moment. Here we are. Uh, so something that's always interesting. We see a lot of brand new gyms that come into the PushPress ecosphere. Uh, they come in, they're starting, they're opening their doors, they want help with their grand opening. Uh, we get a lot of like the.

What should I know? What, what would you tell me if you were doing it all over again? So thought it would be great to maybe do an episode where we talk specifically about like, what [00:01:00] advice would I give to, you know, myself whenever I first opened my gym? Or what advice would Dan give whenever we first opened a gym?

Dan Uyemura: How, um, how often do you lay, lay in bed at night and kind of daydream about what would you do if you opened a gym again? All the time. Yeah, all the time. Yeah. So this feels like a very natural episode. I mean. God, if I could redo my gym, there are so many things that I would do better, do differently or just start with.

And I guess we can unpack that in this episode. This'll be fun. 

Nick Reyes: Yeah, yeah, absolutely. So, you know, I, I do think, uh, like we see the same struggles time in and time again. And so definitely wanna dive into like the, the repetitive things that we see, you know, 'cause I think probably around. 1500, 1800 free gyms currently using PushPress, and that's all targeted towards these brand new gyms that, uh, have just opened their doors or are in the middle of opening their doors, right?

So we see a lot of [00:02:00] these issues, you know, day in and day out. Um, so yeah. Let's, uh, let's, we're sitting down over coffee with a brand new gym owner. And let's, uh, let's wrap. 

Dan Uyemura: All right, let's do it. 

Nick Reyes: So, uh, number one. Uh, stop training, start leading. I don't know about you, but when we first opened CrossFit 9 1 3, we trained nonstop trained.

Trained, 

Dan Uyemura: like. Got after it in the gym. 

Nick Reyes: Got after it in the gym. It was, uh, we were watching, uh, you know, John North Lift on YouTube, John North, you know, watch, watch, watching him train on YouTube, uh, in between training sessions, you know, rather than like, I don't know, studying something about business. Yeah.

I don't know. Did you guys ever do the same? A 

Dan Uyemura: hundred percent. A hundred percent. I was in the John North era as well. That was, uh. Dude, you like, he died and came back to life. Do you know that? 

Nick Reyes: Oh, yes, yes. That was crazy. Oh man. Those videos were of, [00:03:00] gosh, I'm gonna go rewind some of those and watch 'em back.

Yeah. Uh, but, but I mean, I think the general concept here is like a lot of people get into gyms or into fitness or into opening a gym because it's fun to be involved in the fitness industry. It's, it's a great place. Good endorphins. Good vibes. So it's like, I wanna do this all the time with my, with my buddies, with my friends, and they don't get into it.

To actually start a business. 

Dan Uyemura: Yeah. You know, the interesting thing is how everything evolves over time. And I think in our day when we opened gyms, it was like a thousand percent that like, it was like the club, the good old place to hang out. No, no business was being done effectively. I do feel like the newer gym owners in general are much more.

Business aware, I would say they're not savvy yet, but they're aware. And so we're in the right direction. 

Nick Reyes: Yep, yep. Absolutely. But this is, this is the one that I think I see, uh, we still, we still do see it, but to your point, uh, God, there was a, gym and I talked to, uh, just two weeks ago who [00:04:00] I was so impressed with the way that he had outlined his concept and all the nuances that he had gone into.

Mm-hmm. And it, it, it was so odd that it, it was one of those like. Oh, wow. That's a different approach. You've thought through every angle of the real estate of marketing. Like he was in it to start a business. Now also, this gentleman was like 50 years old and he had retired from like military, so he is like doing this as his mm-hmm.

You know, as his next thing. Right. So there might be something with Yeah. Stage of life in here too. 

Dan Uyemura: So, one thing I think if, if I can go back, you know, speaking to the business end of things, um, I would bake right into my budget, a mentor from the get go. So it's like you have to understand you're probably gonna be burning money or in a race to break even as soon as you can.

And I would consider hiring a coach or a mentor, or at least having someone that you work with for free or for cost. Ideally for cost, because that means they're gonna hold you more accountable and they're gonna be professional about it right into [00:05:00] the P&L from the get-go. So it's like you've got rent and you've got a mentor.

Mm-hmm. What does that monthly cost? You race to that break even, not just rent. Yep. Because I think the coach or the mentor angle of it is, is something you cannot not have in your first year. It's like the most important to set the right foundation, to set the right guidelines. You don't have to unfuck later, just do it right from the get go.

Nick Reyes: There's probably like a growth curve, uh, that, that when, as you're saying, that's what comes to my head of like with mentor, without mentor, there's so much, it's not always like. What don't, you know, obviously you don't know what you don't know. Mm-hmm. Which is why you need one, but there's something about speed and getting off, like shooting outta the gate hot in your first year and allowing a mentor to just accelerate your growth curve in that first year.

That's gonna change the trajectory of your business rather than if you just try to slog through it for the first year. 

Dan Uyemura: Yeah. There's actually a chart on it that I use to teach gym owners how to sell PT that actually showcases exactly that. Okay. Like. [00:06:00] Um, I mean, forget the fact that I was actually doing research for this for something else, but forget the fact that like, as much as 90% of goals go wasted if you don't have an accountability partner, like that's actually a proven fact through studies.

But there's a, this will be impossible to show with my hands and fingers, but basically like if you have a guaranteed outcome in whatever you're gonna do, the time that you cut, when you hire someone to be your accountability partner, and especially. If you hire someone who's like, hold you accountable and knows how to do it, is so dramatic mm-hmm.

That it's a no-brainer because the, the gap be, the gap in time turns out to be the value. Like if you start doing economic shit, like the delta in time is the value that you've derived. And then actually if you continue that growth chart forward, it's like you can see you've gone four times farther in the same amount of time that you try to do it alone.

Try to, yep. Yeah. So that's, to me, that's the cost. That's the ROI of the cost is, is time. Which turns into revenue. 

Nick Reyes: What if you [00:07:00] can't afford 

Dan Uyemura: it? Um, that's a super good question. I don't think there's an answer for, I don't know of any, like, I'm not deep enough in the coaching space. Like is there a, someone with a free program I know.

Best hours' messing with that. 

Nick Reyes: Yep. 

Dan Uyemura: I don't think it's free, free forever free, but there's like some like get in and understand the value. 

Nick Reyes: Yeah. I would say, you know, if you, if you don't feel as if you can afford it, right. Maybe you over sunk on equipment or real estate's expensive in your area or whatever it is, right?

Like. What are the gyms that are doing it really, really well? You know? 

Dan Uyemura: Yeah. 'cause there's another gym that can't afford it either or doesn't want to afford it, I guess. 

Nick Reyes: Yeah. I mean, or, 

Dan Uyemura: or who has been there and who's willing to give back my, their time. 

Nick Reyes: Yep. Yeah. Exactly. Exactly. Just go, go, go to their gym, observe, pick their brain for 30 minutes, an hour, once a month, download what you can and then go implement it.

Right. 

Dan Uyemura: This is where it's so important to have the mindset that you're not competing with the gym in your town. Um. I can see it being pretty likely, like if you're, if you're an establishment in your town and the new gym in town [00:08:00] comes to you and wants help, you're gonna be like, yeah, kick rocks, dude. Like, I'm not telling you what I know.

Yep. But the reality is like we're all on our own growth curve and we all need help from somebody. And I think the idea of being willing to help is important. 

Nick Reyes: A hundred percent. You know? A hundred percent. Alright, moving on, number two. Uh, cheap clients will kill your business, so. We see this a lot, which is this.

I opened my gym, I've got this new lease on my shoulders that I gotta pay for. I've got this equipment that I've got a, you know, that I, I spent a ton of money on. Uh, I'm not paying myself much. You wanna join, but you can't afford 180. What about one 50? One 30? Ah, okay. Cool dude, I'll take care of you. Let's do one 30 'cause it's just whatever cash I can get.

And it's this like race to the bottom, decreasing your, your value. And we've done an episode and we'll link to it on, you know, on, on pricing. But. [00:09:00] Oh, yeah, we'll put it in the show notes. But there is this, this self-fulfilling prophecy of like, I don't know that I can, uh, uh, deliver the value that I'm asking for.

And next thing you know, you're, you are unable to do so. 

Dan Uyemura: Yeah. I think one of the biggest mindset unlocks, hopefully a gym owner can get listening to this is, uh, I use this analogy all the time, pretend you're in the dating scene. I know maybe some of you are, I'm far removed, but if you went on a date with somebody that you know, you were interested in.

They were ultra thirsty, like, you know, let's go home. You would immediately be like, wait, what's going on here? Like, something's weird. You're, this is off. You are not high quality. Like you would just raise so many, uh, question marks in your head. Mm-hmm. It might make you pause. So that's what you look like as a gym owner who's like, not 180, 1 50.

How about 1 30, 1 20? Do I hear 1, 1, 1? You know what I mean? Like, like, the consumer's gonna be like, what the fuck am I buying into here? Like, if they're willing [00:10:00] to just meet me wherever I am. The, the, the quality bar threshold has to be low. Yep. Like I'm dealing with a Walmart here. 

Nick Reyes: You know what I mean? Got gotta charge what you're worth.

Um, I always thought. It's, it's difficult. It was difficult for us in the early days of 9 1 3. And again, I, this whole episode, I just take myself back to where are the mistakes, right? Uh, we were young. We hadn't experienced, I think like a lot of the maybe finer things in life. A lot of like the high value services firsthand to understand what.

What's really out there and what people, what you can charge if you deliver a premium service. Now, I think to your point earlier about like, maybe that's mo the industry's moving in a different direction. Like, we're getting better at this and we're, we're sharing what are those best practices? What are the best, you know, roll out the red carpet for clients, right?

But if, if you've never experienced great service, you're gonna have a really hard time delivering great service. [00:11:00] 

Dan Uyemura: Fitness space, here's, and here's the thing, it's like it's not a far stretch. All of us have experienced great service. All of us at one time have gone to a hotel that was like, Ooh, this is outta my league.

But I got in, I mean, I'm here, and you get to see what happens. We've all been in a high end car, whether it's a, you know, you're Ubering it or you own it, it doesn't, you know, it's like you did. It's not a stretch to go, like, I've been in a toy, I've been in a Kia, and then I've been in a, whatever, a really nice car, and I could see the delta.

You can do the same for fitness, whether you are it yet or not. Yeah, I think, I think the biggest thing is like you've gotta believe that you are it. And then And then get there. And 

Nick Reyes: then get there. Yeah. Right. And show that you're trying to get there. You, I think the, the, the difference is like the mental disconnect.

Is that where you're going and how hard are you trying to get to that level of value? 

Dan Uyemura: But you'll never get there unless you set that, if you set everything against it 

Nick Reyes: a hundred percent. You 

Dan Uyemura: know, like if you keep setting your prices at McDonald's level, you have no, you have no [00:12:00] reason to get to a steakhouse.

Nick Reyes: I'm 

Dan Uyemura: hungry, 

Nick Reyes: Dan. 

Dan Uyemura: Maybe I am too. That's why, right? So I mean, and, and we see this across the system. So like we look at a lot of the data and, and the average revenue for, for the average revenue of memberships across all the PushPress, let's call it 110 to $115, which to me is too low for boutique fitness and for our top 90% we're talking about $200 a month average.

And a lot of times these averages skew because people are like, oh, I'm no, for my top 1% gyms or 10% gyms, I know they charge way more than 200, but it's like that's an average, which means they have people paying four or five, $600 Yes. To make that 200. Wow. 

Nick Reyes: That's a pretty staggering difference between the two.

It's almost a hundred 

Dan Uyemura: percent. 

Nick Reyes: Damn. Okay, moving on. Uh, stay small until you can't. So the pressure from feeling like you need to make money, I think manifests into getting [00:13:00] into too many programs, trying to do too many things. And you know, we just, we just spent the last few minutes talking about setting a very intentional, very high value marker, but most people on their way to it will pivot off that they won't drive it to done.

Dan Uyemura: Mm-hmm. 

Nick Reyes: You know, and that ultimately. Sets the business back, it feels maybe like you're getting a little, uh, little dopamine hit 'cause you did something new. But it's actually not impacting the business in a way that's gonna affect your profitability. It's not gonna, you know, not gonna lead to better long-term growth.

Dan Uyemura: Mm-hmm. Yeah, and I mean, I have two points to make to this. The first one is basically, uh, most people don't get into opening a business because they're risk adverse. We have to understand, we have a natural tendency to want to try to do new things, do more. Um, and, and, and, you know, our solution to problems is build something new.

Right? And so what we have to do [00:14:00] is go against our natural inclination doing that. There's a quote that I love, which is basically, most entrepreneurs die of indigestion, not starvation. Hmm. Meaning like you're trying to eat too much. So get, get your one offering really good. Charge a premium for it before you start thinking about a second offering.

The second thing I think, which is what drives a lot of us to this predicament, is we build more things because customers want it. Instead of building like the thing all your customers really want to excellence, you build a whole bunch of little things that all the customers are asking for. And we do that because we're empathetic as all hell.

Like we're start, most of us started a fitness business because we care about the people in the community. We serve so much that when someone says like, Hey, can you do a yoga class? We're like, yeah, dude, let's do it. Mm-hmm. You know? Whereas really, it's gonna be such a spin up of all your time and energy, and you're gonna hire a yoga coach to come in and coach two people for three months before everyone realizes it's not fun.

Nick Reyes: Right? Yeah. I mean, and you can look at, you know, data points such as, you know, churn, retention, [00:15:00] um. Csat, NPS. Like, there's things you can do to say like, have I built this pinnacle of value that then give me the, the, uh, the right. Mm-hmm. So to say, to go and, and build the next thing, or do this offshoot or do the next location, or whatever it is.

Dan Uyemura: Yep. And I guess, you know, this segues right into the next one, which I think is the, the lowest hanging fruit for all new gym owners, or not all, it depends on your background, but for most of the gyms that we see in the network, I would focus on sales and onboarding. And like part of this whole, I believe I'm worth 200 a month or two 50 a month or 500 a month or whatever, is understanding how to sell.

And then once you understand how to sell, you can back that into understanding how to build the product that you can sell. But it starts with the fact that like you've gotta know the frameworks of sales. And I'm speaking to the choir here about this, but I don't, I don't think a lot of gem owners still to this day.

Really lean into all of the things you have to do to be a prepared [00:16:00] decision maker for potential clients. 

Nick Reyes: Yeah. Uh, this one is maybe the biggest miss I think that even, even our gym had early on. 'cause I didn't understand exactly what the, I think back in my youth, I just assumed that my business partners knew exactly how to sell and that.

They would handle it. Right. Uh, big false assumption on my part, but it's like, oh, well they're great at fitness so they can surely demonstrate the value of it. Way more to it than that. Right. And so, uh, one of my points here is like, I. You need to dog food your own product. And that's not just the classes and going to your classes and, and doing those things, but it's like, go through your, your prospecting process, go through your lead funnel as if you were a new member or a new prospect.

And what, what is it like to take an onboarding session with. A coach at my business. Right. Um, and if you're a solopreneur, [00:17:00] like, and you don't have a business partner or whatever, then obviously that's a different story. Like, you should still go through your signup flows and you should maybe take your, if you're, your, your spouse or whoever through the sales process, if your 

Dan Uyemura: solo, I would, I would make a friend do it.

Yep. Like, Hey, do me a favor, go through this process. Yep. Yeah. Yep. The other, the other quick point I wanna make on this is I actually think onboarding is the biggest. So sales is important 'cause that. Allows you to sell what you know. It allows you to set the price, build the value, understand how to communicate the value, understand what your customers want, and that informs how to build the product behind it to, to that value level.

But onboarding, I think, is the one everyone misses. Mm-hmm. And that's, um, and that's because I did this in my gym. It's like you build your fundamentals class, which is a five day program or something, and you call that onboarding and you cram fucking like two years worth of information into five days and you set them free.

You wonder why only 50% of your members are left after six months. So what we see again across the whole network is churn retention rates or churn [00:18:00] rates. At this point, it's 50 50. After six months is 50%, which means half of the people you sell today are gone within six months. That's staggering. 

Nick Reyes: And what we were talking before we fired up the episode here, Dan, was that.

What you had actually seen in our data was it didn't matter. The source, meaning 

Dan Uyemura: nothing mattered at all. Not even, yeah. 

Nick Reyes: They could come through on a paid ad. They could come through from a referral. That's the jaw dropping one to me, which is I bring Dan into the gym as my, as my buddy, and he has the same I.

Pretty much the same likelihood of churning in the first six months as if Dan came in by himself on a paid ad. 

Dan Uyemura: Yeah. For context, I'm building a keynote right now that has, has onboarding as one of the, the legs and I'm, I was trying to find a data angle that says like, you need to sell and bring people into the, into the business this way because that it'll help your onboarding rates, uh, once they get into the onboarding.

And what I, what amazed me is nothing. Really dramatically changed the onboarding rate, the the six month retention rate, right? That's, to me, that's the metric of onboarding is how many people stick around for six months, [00:19:00] didn't matter if the referral, how they came into the business, um, if they did, bought a high ticket, low ticket, it didn't, nothing mattered there.

It was like basically between 47 and 56% was, was there six months survival rate in your business? And although that's like 8% or something diff difference, it's not enough. Like I would expect if you had a really good onboarding program and a referral came in, you'd have an 80%. Retention rate mm-hmm. Was not the case.

So, so what that tells to me clearly is onboarding is a fucking big hole. Like if you can bring a friend in and, and have them pre-sold, basically like we see referral purchase rates are higher on a recurring plan than not, they still churn. 

Nick Reyes: They still, they still churn. And you said this the other day as we were working through, uh, through our upcoming book together, which was, you know, onboarding is not a line in the sand when you finish.

Whatever the fundamentals class is, it is a feeling many, many, many weeks down the road that the member is like bought into the [00:20:00] business and engaged. Mm-hmm. But right now, as an industry, we largely treat it as a line in the sand and once someone crosses it, like 

Dan Uyemura: you're in. Yeah. You know? Yeah. So I think the big reframe on the, on the onboarding side is like you need to pay attention to your six month churn rates and understand that is the efficiency of your onboarding.

Absolutely. Yeah. 

Nick Reyes: All right. Uh, this next one I love, which is save the best for last. Save the best for last, uh, intentionally drive engagement. 

Dan Uyemura: Yep. 

Nick Reyes: Uh, I think you and I are both big on intent and not just leaving things to chance and, uh, we see this in, I. In our gyms that are running our new Committed Club feature, which is that we're not just going to say that we have a committed club and hope that some coaches nudge some people and talk about it.

We're actually gonna build it in the app, and we're gonna make it in such a way that the, it's in front of the members and it's very, very, very well designed and intentful and, and. You wanna speak to maybe some of the data that we've seen around Committed Club? Yeah. So far. 

Dan Uyemura: Yeah, [00:21:00] so, so I'm, everyone probably knows what Committed Club is.

Basically you set a line, you set a line in the sand for your members. If you come this many times a month, you're included in this club. What does that mean? Probably not a whole lot more than just the status and the feeling of saying, I made the Committed Club. So there's not a whole lot of costs to doing this.

Uh, gamifies your engagement relationship. And what we've seen is, um, of the members that make the committee club. And we've only had the commit club up for four or five months. So the stats here are, the N is low a little bit, but we, the early trends are very, very impressive. Meaning like, again, going back to the, or the churn rate of a normal member after six months is 50% the churn rate of someone after they make the committed club or the retention rate, I should say after the first four months of data, we have 96%.

Right. And that's not, um. Actually mind blowing because probably your best clients are making it community club. But what this learning here is, is two things. One, you want your middle of the pack to make the community club and may, and maybe figure out how to make the worst of your, [00:22:00] this is how you turn your middle of the pack into the best clients and your worst clients into the middle of the pack, right?

That's how you, mm-hmm. This is how you create the process for it. But number two, the biggest thing I, I had was like, it's apples to oranges saying. Six month retention is 50%, yet Committed club is 96% after four months because this person could be like three years into their journey, who make the committed club.

But what, what the learning for me is like get someone to make the committed club in month one. Mm-hmm. Like make that part of your onboarding. Talk about the committed club during onboarding. Tell 'em like why, like, Hey, you get the Yeti, whatever the big prize is on the first month, why not let your brand new member win that?

Let's see if we can turn this like 50% retention rate into 75 or 80% because we're doing this, driving it from day one. 

Nick Reyes: I love that. I love that. I mean, fitness is hard. Stepping into a group fitness gym is hard. Mm-hmm. You know, so we're talking about just stacking a lot of hard things intentionally driving early wins in that onboarding process.

And I'm not gonna rewind this back to [00:23:00] onboarding, but again, the intentionality of driving engagement early and often. Is, is the way that you can overcome someone like hitting those hard things and just being like, I, I don't think that this is for me. 

Dan Uyemura: Yeah. 

Nick Reyes: You know, 

Dan Uyemura: I mean a lot of these things that we uncover or talk about are not rocket science.

Like everyone knows if you show up in the gym, you're gonna get the results you want. And everyone who buys a gym membership wants results. We're just trying to build enough education around and process and, and features around the fact that like, well, this is just how you do it. And the committee club is it?

So if I was opening a gym today, going back to the episode topic, I would drive committee club through onboarding and I would give them a, if I would tell 'em like, this is only for your first month of being in the gym. If you hit the committee club in the first month, I'll give you a month free. I'll do something like over the top big, or I'll give you a vori shirt, branded shirt or something, because I wanna establish that pattern from minute zero.

Mm-hmm. Set the expect. You show up at the gym, you get part of this elite club, you get all the perks that come with it, [00:24:00] but I expect you to do this in month zero. 

Nick Reyes: I love that. Yeah. 

Dan Uyemura: I 

Nick Reyes: love that. 

Dan Uyemura: Yeah. The last one we have is, is Gym Happy? This is another cool one, right? So this is, um, this plays into the concept of cognitive dissonance or cognitive alignment, which is a big heady topic, but it basically means like you can't say something and do another thing without it being in conflict of each other.

And your brain naturally wants to align the things you say, the things you say, the things you feel with the things you do. Mm-hmm. So it, it's, again, this is about manufacturing or architecting the outcomes you want. If you can get somebody to openly and outwardly say to the world that they love your gym, they don't leave.

And the stats show that. So again, same thing. The six month retention rate after someone leaves a positive review on Gym Happy is, uh, between 90 and 92%. So we've dropped, we've dropped churn down to about 1%. Right. A little bit over 1%. 

Nick Reyes: And, and for context here, uh, for some, for some of our listeners who may not know Gym Happy is, um, a natural language [00:25:00] ai, uh, basically like engagement tool that, that, that we've built, that, uh, captures sentiment of the member after a class and then drives them to leading a review.

So when we talk about intentionally driving engagement. This is a platform that allows you to scale how you capture reviews compared to the, let me, let me put the QR code on the wall. Yeah. And just hope that someone scans it. 

Dan Uyemura: Yeah. Again, we wanna remove hope and, you know, there's, there's always some hope right to any of these.

But what this, what this specifically does is a few things. One, it asks for the review after a class. So it uses like timeliness. The review come, the review request comes from the coach in the class. So I, I believe heavily in the idea that like we want to reciprocate PE to people. So if a coach just made me feel good in class or got me a new skill or helped me get a pull up or whatever it is, and I, and the coach asks me for review, I will do it.

Like, and, and we will get stats on this eventually. 'cause some gyms review the gym, not the [00:26:00] coach. But I will bet that coaches probably get it three times more reviews than businesses do. Of the reciprocity. Yeah, right. I would agree with that. And so, again, if I can go back and talk to myself, when I would bring a gym, I would, I would implement a review process automated, like a Gym Happy type thing immediately.

And the second thing is I would actually train coaches how to leverage that to get as many reviews as possible. And that the, the two pieces of advice I give you right now is like, one, you gotta tell your class that it's happening. Hey, I ask for reviews because it there, the, the feedback helps me. My, the whole business we all learn from each other is like wins and losses.

So we want to know, and two, I would use what's called the peak end rule, which is basically like a lot of my, the shit that I do is rooted in psychology. 'cause humans are humans, right? Peak end rule says you, there's two, two moments that you will remember in the future. The most intense moment and the end right?

Our fitness classes generally have a moment of intensity and they all have an end. And so if [00:27:00] I was a coach or if I was an owner, I would train my coaches to lean into that and be like, as the, as the workout's becoming intense. And you know when it is for everybody, you go and talk to them. You give 'em motivation, you give 'em encouragement.

You tell 'em like, they've done a good job. You, you teach them something that unlocks that, that thing at that moment. And at the end of the class, I would bring it back up. Hey dude, that was killer. When you pushed through those last 10 burpees, you, you fucking did a good job. Right? So you're not only.

Ending it on a pie note, but you're ending it with a reinforcement of the peak moment. So I think those things actually drive shit ton of reviews. 

Nick Reyes: That is amazing. Yeah. I love that. What a great nugget of tactical advice, man. Um, all right, well let's wrap this episode. I've actually got two questions to, to wrap this one on for our audience, I.

If you have owned your gym for a while and you were to go back in time, what is the piece of advice that you would give yourself? Uh, email us podcast@pushpress.com. And if you are a brand new gym owner that is looking to open your doors. What is the thing that you are struggling with and you can't really wrap your head around how to move [00:28:00] forward?

Email us podcast@pushpress.com. We wanna hear from you. 

Dan Uyemura: Thanks for listening to another episode of the PushPress Podcast, where we help gym owners, entrepreneurs, and fitness enthusiasts thrive with actionable insights, inspiring stories and strategies for growth. 

Nick Reyes: Don't forget to follow the show to stay updated on new episodes, and if you're ready for more.

Join our free Facebook community for gym owners. Check the show notes for the link and we'll see you next time. Keep raising the bar for your business and community.

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