The Business of Fitness Blog

How to Hire and Develop BJJ Instructors at Your Academy

Belt rank, pay structures, sourcing, and the member to instructor pipeline — everything a BJJ academy owner needs to build a great coaching team.

The Gym Founders Club: How to Pre-Sell Memberships Before You Open

BJJ Gym Affiliations: A Complete Guide to 7 Top Teams

Compare 7 top BJJ gym affiliations, from Gracie Barra to Alliance, Checkmat, 10th Planet and SBG, on cost, requirements, and what each gives gym owners.

How to Negotiate a Gym Lease: The Clauses That Quietly Cost You $50,000

A gym owner's guide to negotiating a commercial lease: TI allowance, free rent, personal guaranty caps, CAM, and the clauses that quietly cost you six figures over the term.

Gym Branding: How to Name, Design, and Position Your Gym (Without Overthinking It)

A gym branding guide for new owners: how to name your gym, get a logo and colors right, define your voice, and put the brand on the wall, without overthinking it.

How to Build a Profitable BJJ Kids Program

Starting a kids jiu-jitsu program? This step-by-step guide covers everything BJJ gym owners need to build a profitable, high-retention kids BJJ program from the ground up.

How to Actually Tell If Your Gym's Organic Content Is Working

Views and likes won't tell you if your gym's organic content is working. Here's how to read the signals that actually drive sign-ups, and catch the leads.

Women's Jiu-Jitsu Class vs. Co-Ed: Should Your Gym Run a Separate Women's Class?

What matters is critical mass, whether the class is positioned as a funnel into co-ed training or a replacement for it, and how you frame it to prospects so it reads as an option instead of a box.

How to Build a Women's Jiu-Jitsu Program That Sticks | PushPress

Most women's martial arts programs stall after the first open mat. Here's the framework — from first-day welcome to developing female leaders — that actually works.

How to Hire a CrossFit Coach Who Actually Sticks

A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain coaches, from PRVN Fitness and its 600+ gym network.

Build the Bench: Hire Coaches From Your Members

Your best gym coaches are already members. How to spot high-potential members and develop them into coaches before you need to hire.

How to Hire (and Keep) Great Gym Coaches

A gym owner's guide to hiring coaches who fit your culture and stay. How to source, vet, and retain great coaches at any gym.

7 Best Fitness Studio Software Platforms (2026)

We compared the 6 best fitness studio software platforms for 2026 on pricing, features, and support. See which one came out on top, and why.

How to Price Your BJJ Gym: A Complete Pricing Strategy Guide

Wondering how much to charge for BJJ classes? See what BJJ gym pricing looks like across the US in 2026, why most academies undercharge, and how to build a pricing structure that grows revenue.

6 Best Zen Planner Alternatives in 2026 (Ranked)

Comparing Zen Planner alternatives for your gym, BJJ academy, or studio? See the top 6 options on price, features, and support, and which one wins.

Why Your White Belts Quit at Month 4 (And How to Fix It)

White belts quit between months 3 and 6 for predictable reasons. Here's the martial arts student retention system the top martial arts academies use to keep them training past the cliff..

How to Build a Gym Facebook Ad in 30 Minutes (With AI)

Use AI to write Facebook ad copy in your own voice, then build and launch it inside PushPress Grow. A step-by-step guide for gym owners, two prompts included.

How to Start a Gym: The Complete Step-by-Step Playbook

The complete playbook for opening a gym — from validating the idea and budgeting startup costs to pricing, pre-sales, and launch. Built from 10+ years helping micro-gym owners.

The 3 Gym Events Every Owner Should Run (And Why They Work)

Three CrossFit owners on the events that actually fill: a member party, a fundraiser, and a bring-a-friend night. Plus the shared framework underneath.

Don’t ask for data. Ask for direction.

The reframe that turns the PushPress AI Assistant from a faster search bar into a built-in teammate — plus the 5 prompts that cross the line.

If You Run a Gym, You're Probably Being Overcharged for at Least Three Things

Payments, insurance, payroll — the financial services industry has been quietly overcharging gyms for years. Here's how the game works, and how to spot it.

The 4 Ways Gym Owners Use the AI Assistant

From quick actions to running the whole business, see the 4 levels of using the PushPress AI Assistant, with real gym owners at each stage.

Best Martial Arts Management Software (2026)

The best martial arts management software for BJJ, judo, boxing, MMA, karate, and taekwondo schools in 2026. We compared 8 platforms on belt tracking, billing, and family memberships.

Gym Pricing Strategy: Why Grandfathered Rates Quietly Kill Profitable Gyms

A smart gym pricing strategy doesn't lock members in at a "founder rate" forever. Here's why grandfathered rates wreck your margins—and what to do instead.