The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
Martial Arts School Exit Interviews That Win Google Reviews
Omar Kadi's 1–5 exit interview turns departing martial arts members into business intelligence and Google reviews. The exact questions, and the ask that works.
The 3 Gym Events Every Owner Should Run (And Why They Work)
Three CrossFit owners on the events that actually fill: a member party, a fundraiser, and a bring-a-friend night. Plus the shared framework underneath.
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5 Revenue Lessons Big Box Gyms Use (That Work for Small Gyms Too)
Steal these five gym revenue strategies straight from Lifetime Fitness — waitlists, ICP, churn killers, sales goals, and multiple revenue streams that work just as well in a 2,000 sq ft boutique.
Gym Member Retention: The Complete Guide (2026)
What gym member retention is, how to calculate it, 2026 benchmarks, and the systems that keep members from quitting. A field guide for gym owners.
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The First 90 Days Retention Playbook for Gym Owners
The 3-step framework for keeping new gym members past 90 days. Scripts, checklists, and the full execution playbook — built with Dave Kovar of Kovar Systems.
How Much Does It Cost to Open a BJJ Gym in 2026?
Opening a BJJ academy in 2026? See real startup costs, instructor pay, mat installation, software, and membership pricing benchmarks that actually work.
How PSKC Runs a Gym That Changes Lives
Dale from PSKC went from tracking payments on a whiteboard to running his gym on PushPress. Hear how the platform keeps things running — roof or no roof.
How AI Coaching Tools Help Gym Coaches Build Stronger Member Relationships
See how one gym coach uses AI to greet new members, celebrate birthdays, and coach around injuries — without adding a single task to his plate.
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How to Run a Reactivation Campaign for Former Gym Members
A step-by-step gym reactivation campaign framework to win back former gym members — based on a proven 3x/year outreach cadence from a $6M fitness organization.
How to Reduce Gym Churn: The 3 Moments Members Quit
Gym churn is not random. Members quit at three predictable moments. Here is when it happens, why, and how to coach members through each one before they cancel.
What is a Winter Arc? And How to Master Yours
Discover the viral fitness strategy that flips resolutions on their head—start your journey in October, build momentum through the holidays, and enter January already winning.
How to Make Gym Goals You'll Actually Keep in 2026
Set gym goals you'll actually keep in 2026. Discover 7 realistic strategies for New Year's resolutions that last beyond February and build real results.
PushPress Wrapped: Our Top Moments of 2025
PushPress Wrapped 2025 is a celebration of the communities, coaches, and gym owners who made this year one to remember. Built rep by rep, class by class.
10 Best Fitness Gifts for Gym Lovers
Need some gift inspo for the gymrat in your life? Take a look at the 10 best gifts any gym lover will appreciate.
Harness the Power of Priority Booking at Your Gym
Here’s how your gym can take full advantage of Priority Booking to keep members happy, manage high-demand classes, and ultimately boost your bottom line.
The Power of a New Gym Member’s First Day
Discover why a welcoming first day for new gym members is key to your gym's success. Check out our tips to create a great experience for new members!
Gym Onboarding Series, Part 4: Creating An Unforgettable First 90 Days
A gym onboarding process that sets your new members up for success in the first 90 days can be a game changer. Here are our tips to make yours world class!
Gym Onboarding Series, Part 2: Why Onboard with PT-First
Taking a PT-first approach to onboarding new members at your gym can be a game changer! Here are a few things to consider before getting started.
If You Got it, Haunt it: Eight Fun Gym Halloween Ideas
October is a great time to ramp up your member experience. Motivate your members and connect your community with this list of fun gym Halloween ideas.
How a Michigan Gym Uses Committed Club to Increase Member Retention
Cryptid CrossFit gets 50 to 60% of members to Committed Club every month. Owner Chris McDermott on his action plan, and why PushPress was his last software switch.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 4 (Retention)
The fourth stage in the customer journey is retention. Here are five ways gym owners can keep members happy so they stick around for the long run!
“What a Mess”: A Lesson from a Well-Intended Gym Community Event
A creative gym community event can help get new people into your gym! Here's one coach's tale about how it didn't quite go as she had planned.
“It was Pandemonium”: A Lesson from a Gym Grand Opening Nightmare
Planning a gym grand opening is an exciting adventure, but what happens when it doesn't go as planned? Here's one gym owner's tale of managing the chaos!
What Makes a Great Gym Member Experience (and How-To Do It)
The gym member experience is every touchpoint from first inquiry to loyal regular. Here is what makes it great, and how to design each moment to keep members.
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