The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention

“I Tried to Please Everyone”: A Lesson about Receiving Member Feedback
Listening to gym member feedback can be a slippery slope. Here's one gym owner's story of how the decision to avoid it made his business more successful.

Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Ready to make this your gym's best CrossFit Open yet? Here are five tips from six-time CrossFit Games athlete and Deka Comp owner Michele Letendre!

Elevate Members’ CrossFit Open Experience with PushPress Train
The CrossFit Open is the perfect time to help improve members’ results through setting and tracking goals. Here are five ways PushPress Train can help!

How to Increase Gym Member Retention with The CrossFit Open
The CrossFit Open is a great opportunity to increase gym member retention. Here are four tips to consider trying in your gym this Open season!

How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Saving time and reducing stress are more important than ever during the three weeks of The CrossFit Open. Here are five ways PushPress solutions can help!

Five Tips to Generate New Leads with The CrossFit Open
The CrossFit Open is a great opportunity to generate new leads for your affiliate! Here are five ideas to implement in your gym during this year's Open.

Running an Intramural CrossFit Open: How to Make it Fun
Running an intramural CrossFit Open at your gym should be low-stress and fun! Here are six ideas to have some fun with this year's Open.

Hall of Fame: How a NY Gym Creates the Ultimate Member Experience
Creating the ultimate member experience helps us avoid taking gym life too seriously. Here's a unique idea from Stoked Athletics owner Mike Bouranis!

Five Steps to Create an Unforgettable Member Experience for Your Gym
Creating the ultimate member experience can increase revenue and retention for your gym. Here are five steps to manage each step of the journey!

Long-Term Loyalty: Increasing Member Retention with PushPress Grow
Member retention is just as crucial to the growth of your gym as new member acquisition. Here are three ways PushPress Grow can help with both!

Help Members Get Out of Their Comfort Zone with a Gym Challenge
A gym challenge is a good way to test your members and bring your community together. Check out these other benefits and challenge your members today!

How to Maximize Gym Member Check-Ins this Fall
Gym member check-ins provide beneficial data that can help you predict and plan your business! Here are five ideas to maximize check-ins this fall season!

Increasing Gym Member Retention with Chris Spealler: Part 2
It’s not unrealistic to keep members for years. Chris Spealler shares four tips for increasing member retention through programming and goal-setting!

Increasing Gym Member Retention with Chris Spealler: Part I
Gym member retention can sometimes get trickier for your long-term clients. But Chris Spealler is sharing four tips to keep them happy and getting results!

15 Gym Challenge Ideas to Engage (and Keep) Members
15 simple, fun gym challenge ideas to boost engagement and retention, organized by type, plus how to run one without adding work for your team.

Say What? 4,427 Gym Member Check-Ins in One Month at 2020FIT
Gym member check-ins provide beneficial data to help you predict and plan your business. Here's how one gym won the PushPress 2023 Check-In Challenge!

Here To Stay: Five Ways To Increase Gym Member Retention
Gym member retention is just as important as getting new clients in your doors. Here are five ways to ensure you have happy, long-term clients at your gym!

The Long & Short Of It: Gym Member Retention Is Key For Growth
The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!

Keep Calm And Plunge On: Managing An Unpredictable Gym Event
Hosting a gym event is supposed to be a fun way to connect your community. Here's how one gym owner learned how to work around the unexpected!

Don’t Sweat The Small Stuff: When A Gym Competition Goes Sideways
A gym competition is usually a fun community event! Here's the story of how it doesn't always go as planned and the lessons one gym owner is sharing.

Fight (Party) Gone Bad: Lessons Learned About Gym Community Events
Gym community events are a great way to connect members and have some fun... until they go sideways. Check out Rudy's story and the lessons he's sharing!

Business And Pleasure: How To Build Relationships with Your Team
The gym community can be an exception to mixing business with pleasure. Here's how to build relationships that emphasize both fun and professionalism!

How To Run An Intramural CrossFit Open: Make It Simple, Fun, Profitable
Running an Intramural Open at your gym doesn’t have to be complicated. Here are three tips to make it simple, effective, fun and profitable!

From Guest To Gym Fam: Understanding Member Retention Life Cycle
Want to convert more strangers into gym members? Understanding the stages of the member retention life cycle will help you fit the puzzle pieces together!
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