The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
“What a Mess”: A Lesson from a Well-Intended Gym Community Event
CrossFit Vancouver tried a clothing sale to bring in new faces. It didn't go as planned.
“It was Pandemonium”: A Lesson from a Gym Grand Opening Nightmare
Staci and Bill Russell planned an epic 2012 grand opening for CrossFit Cleveland. It turned into chaos.
What Makes a Great Gym Member Experience (and How-To Do It)
Every gym delivers a member experience. The question is whether it's the one you designed.
“I Tried to Please Everyone”: A Lesson about Receiving Member Feedback
Tyler Sullivan let member opinions run Badger CrossFit for five years. Then he quit trying to please all.
Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Six-time Games athlete Michéle Letendre on making the Open the event that pulls your community closer.
Elevate Members’ CrossFit Open Experience with PushPress Train
Tape and heat sheets are half the Open. Goal setting and progress tracking keep members after it ends.
How to Increase Gym Member Retention with The CrossFit Open
Three weeks of The Open can rattle any affiliate owner. Four ways to use it to keep members longer.
How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Three weeks of the same member questions? Five ways PushPress takes the Open off your plate.
Five Tips to Generate New Leads with The CrossFit Open
Your intramural Open is the best demo of your community you'll ever run. Use it to bring in leads.
Running an Intramural CrossFit Open: How to Make it Fun
Leaderboard refreshing, new athlete nerves, overwhelmed judges. Six ways to keep the Open fun instead.
Hall of Fame: How a NY Gym Creates the Ultimate Member Experience
Stoked Athletics hands out "The Stokedies" at an annual Hall of Fame Night. Yes, you should steal this.
Five Steps to Create an Unforgettable Member Experience for Your Gym
Word of mouth beats any ad budget. Design each step of the member journey and the referrals follow.
Long-Term Loyalty: Increasing Member Retention with PushPress Grow
CrossFit Arioch's Greg Buck wasn't nurturing leads or members. Three ways PushPress Grow changed that.
Help Members Get Out of Their Comfort Zone with a Gym Challenge
Nothing bonds a 6am class like Murph. A good challenge tests members and pulls the community together.
How to Maximize Gym Member Check-Ins This Fall (and Keep Them Through December)
Most gyms plan for the September surge. The ones that finish strong also plan for the Halloween slide.
Increasing Gym Member Retention with Chris Spealler: Part 2
Keeping members for ten years isn't a fantasy. Chris Spealler on the programming and goals that do it.
Increasing Gym Member Retention with Chris Spealler: Part I
Even die-hard members burn out a few years in. Chris Spealler's fix starts with the honeymoon phase.
15 Gym Challenge Ideas to Engage (and Keep) Members
Members who check in 12+ times a month have about a 2% chance of quitting. Challenges get them there.
Say What? 4,427 Gym Member Check-Ins in One Month at 2020FIT
Jon Rowley entered the PushPress Check-In Challenge mostly because it was free. Then 2020FIT won it.
Here To Stay: Five Ways To Increase Gym Member Retention
Keeping a member is cheaper than finding a new one. Five ways to keep your best people around.
The Long & Short Of It: Gym Member Retention Is Key For Growth
Longtime Larry or Newcomer Nancy? Why your current members are the cheaper path to growth.
Keep Calm And Plunge On: Managing An Unpredictable Gym Event
Aimee Moller's move-in fundraiser at Swift River CrossFit went off the rails. How she rolled with it.
Don’t Sweat The Small Stuff: When A Gym Competition Goes Sideways
Amanda Peretich's first Festivus Games at CrossFit Panthera didn't go to plan. Here's what she learned.
Fight (Party) Gone Bad: Lessons Learned About Gym Community Events
Community events build loyalty, until they go sideways. Rudy's party story and the lessons he learned.
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