The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
Business And Pleasure: How To Build Relationships with Your Team
Google says don't befriend your staff. In a gym built on community, that rule might not apply.
How To Run An Intramural CrossFit Open: Make It Simple, Fun, Profitable
If The Open feels like a pile of work you dread, your members will feel it too. Keep it simple.
From Guest To Gym Fam: Understanding Member Retention Life Cycle
Turning a stranger into a loyal member is a puzzle. Know where each piece fits and it gets a lot easier.
How To Make Money And Have Fun Hosting A Gym Competition
100 athletes at $100 sounds like $10k. After six months and 100+ hours, one comp netted $1,200.
The Correct Way To Capture Customer Feedback At Your Gym: Part II
Pay at least $100 an hour and go deep. Nick Reyes on the dos and don'ts of customer interviews.
Strength In Numbers: Improve Retention With Fitness Performance Data
Would you take a road trip with no map and no mileage? That's training without tracking.
How to Onboard New Gym Members: A Step-by-Step Guide
Most gyms plan for the sign-up, not the first week after it. That gap is where retention is won or lost.
Why Gym Member Check-Ins Help You Make Business Decisions
Members with 12+ check-ins a month have about a 2% chance of canceling. One check-in? About 20%.
The Correct Way to Capture Customer Feedback At Your Gym
Not all feedback is useful. PushPress CRO Nick Reyes on the three interviews that move the needle.
A New Perspective: How To Automate The Ultimate Member Experience
Walk the journey through your members' eyes, from first search to gym anniversary, then automate it.
PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think
Your member experience starts on your website, long before the first warmup. Here's what we announced.
Incentivize Gym Members: How To Be The Gift GOAT
People join for direction and a hype squad. Rewards and loyalty programs give them a reason to stay.
Celebrate Good Times: Seven Ways To Rock Your Gym Anniversary
Every year open is a win in this industry. Seven ways to celebrate it and drive some revenue doing it.
Four Ways PushPress Helps Improve Member Retention
Imagine keeping 95% of members every year. You'd barely need new leads. Four PushPress tools that help.
Gym Owner + PushPress Employee is the Perfect Balance for Cal Bauer
Cal Bauer opened Great Lakes CrossFit in 2021 and is closing in on 100 members just 16 months later.
How to Scale CrossFit Workouts for Every Member
Scaled doesn't mean easy. How to make scaling normal, including for members in cancer treatment.
Chris McConachie Reflects on Nine-Year Journey as a PushPress Founder
It started with LAX CrossFit and "we can do the software thing, too." Then came an AI named Pressly.
Keep ‘Em Coming: 3 Ways to Increase Gym Member Retention
Members move and lose jobs, and you can't fix that. Here are three things you can control instead.
PushPress Gym Jobs: Helping Fitness Professionals Find Careers
Jeremy Augusta used to charge gyms $85 to $135 per post. With PushPress, the coach job board is free.
Ian Hutchinson’s Success Soars With PushPress x LASSO MRR Challenge
Ian Hutchinson vetted software for six months before opening CrossFit Union. Then came the MRR Challenge.
How to Build a Gym Community: 5 Ways That Work
One coach ignores you. Another greets you by name. That gap decides who stays for years and who leaves.
Award Winner Carl Neidholdt Talks Business Success With PushPress
Carl Neidholdt opened CrossFit Cerberus with no business background. Now it has 250 members, 10 coaches.
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
A good challenge breaks up the routine, builds community and creates success stories. Here's the recipe.
Your Gym Newsletter Doesn't Have To Suck: Three Formats That Never Run Dry
Most newsletters die by issue three. Rotate a member story, a stat sheet and a core value, and you won't.
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