The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
Protect Your Fitness Community: Create Gym Rules
Create a list of gym rules to set expectations, manage drama and provide an excellent member experience in your fitness community.
Improve Member Retention: Applying the Science of Human Relationships
Use the science of human relationships to connect gym members and coaches, increasing member retention rates and improving member experience.
Build a Strong Gym Community to Improve Member Experience
Build a strong gym community by welcoming and connecting members, encouraging support and motivation, and designing fun ways to keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Use creative incentives and fun challenges to motivate gym members, creating a unique and profitable membership experience.
Convert More Leads: Applying The Science of Human Relationships
Understanding human relationships can be pivotal to your gym's sales and member retention. Here, we look at the Initiating Phase to increase gym lead conversion.
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
Your staff is responsible for an enormous portion of your sales, first impressions, and ongoing success - this is how to start with the right team from day one, if you’re lucky.
Building a Community in Your CrossFit Affiliate the Right Way
Your CrossFit community is important and deserves your time and dedication - this is how you build a community around your efforts the right way.
The Key to the Perfect Gym Culture for Your CrossFit Affiliate
You want to be an amazing CrossFit affiliate, and gym culture is how you get there; these are the keys to being an amazing affiliate and building a community.
Optimize Your Gym Space for a Better Client Experience
Nobody knows your members like you do. When you devote time to observing their behaviors, you can optimize your gym space and improve the member experience.
How to Start an MMA Gym
MMA has diehard fans and very particular athletes, so how can you make an MMA gym that appeals to them? We’ll explain it right here.
Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquiring memberships isn’t enough: you have to give them reasons to stay and renew all the time, and this is how you do it properly.
How to Improve Retention Rate for Your Gym
Your gym’s retention rate is important, and it’s different from what you think it is—this is how you measure and improve it.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
The PushPress x LASSO MRR Challenge (monthly recurring revenue) helps businesses in the PushPress Community thrive and grow through social advertising.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva has launched multiple new programs at her gym Rise Fitness after putting on her "CEO hat" that has helped Rise grow to 100 members and counting.
How Colon Cancer Led PushPress Gym Owner Amy Pike to Realize the Importance of Doing What Makes Her Happy
Amy Pike's story involves going from being diagnosed with cancer to now being cancer-free, stronger in all her lifts, fitter and faster than ever before and opening her own gym to inspire others around her.
How to Execute the Member Experience in Your CrossFit Gym
Your gym member experience is the glue that holds your business together, which is why it’s so important to get it right - this is how you do that.
How PushPress Helped BC-Fit Survive During the Pandemic
Hear how Douglas Branham and his wife Sharon, who opened BC-Fit in Texas, kept fighting throughout 2020 and beyond to build a gym, community and business they're proud of with the help of PushPress.
How PushPress Helped Dominion MMA Jump From 20 to Nearly 400 Members
Dominion MMA Jumps From 20 to Nearly 400 Members With the Help of PushPress.
How to Create the Best Personal Fitness Questionnaire to Ask New Members
Getting information from your gym members on how they want things to work and what they need can help you with retention and revenue like you wouldn’t believe.
Two PushPress Gyms Raise Tens of Thousands for Barbells for Boobs
Two PushPress Gyms Raise Tens of Thousands for Barbells for Boobs
Seattle Gym Provides CrossFit to Unemployed and Low-Income Households
Tiltshift CrossFit, a Seattle PushPress gym offers sliding-scale memberships. The goal is to provide CrossFit for unemployed and low-income households.
Customer Retention: The Rule of 3s and How To Stand Out
Improve customer retention. Make it fast. Make it close. Make it often. Use those 3 simple rules to provide an experience your members will remember.
Evolutions of a Business Owner
Over the last decade, I've probably literally written one million lines of code that contribute to the PushPress system that you use to run your gym today. Today, I wrote my last line of code, forever.
How to build a trial program that leads to more conversions
This article goes over how to create, launch and run a free trial program in order for your business to get more conversions. It talks about the three main components of effective online marketing strategies.
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