The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
Rachel Wilson Improves Member Experience With PushPress Train
"It's like a one-stop shop for everything." How Terrain Fitness uses Train to add value and revenue.
Raise Revenue and Retention by Rockin’ Retail Sales
Pre-orders mean no leftover inventory. Retail ideas that build your brand and help keep members.
Improve Member Experience Through Accountability
When members know you're paying attention, they show up. Challenges and buddy systems make it stick.
Long-Term Clients: Member Retention Tips From The Pros
Keeping a member costs less than finding a new one. Seven tips from Membership Geeks and HubSpot.
Protect Your Fitness Community: Create Gym Rules
Rachel Bowles wrote her gym rules before opening, built on what athletes loved and loathed about gyms.
Improve Member Retention: Applying the Science of Human Relationships
A great program with weak relationships is doomed long term. Build relationship systems into your gym.
Build a Strong Gym Community to Improve Member Experience
Connected members hit their goals more often. How to welcome them, link them up and keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Long-time members get bored. Rewards programs and challenges that cut cancellations and drive referrals.
Convert More Leads: Applying The Science of Human Relationships
Every member relationship starts in the initiating phase. Fumble it and the lead never converts.
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
You don't need employees, you need a team. What to look for when hiring staff for your affiliate.
Building a Community in Your CrossFit Affiliate the Right Way
In a city of a million, nothing else looks like your gym's community. That's your best marketing.
The Key to the Perfect Gym Culture for Your CrossFit Affiliate
Culture is how your gym feels, from staff to members. Get it right and everything else gets better.
Optimize Your Gym Space for a Better Client Experience
Members sweat on the desk and chat by the dumbbells for a reason. Use those habits to fix your layout.
How to Start an MMA Gym
MMA athletes are hardcore and particular. How to build a gym that keeps them challenged and coming back.
Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquisition gets the spotlight, but retention pays the bills. How to keep giving members reasons to stay.
How to Improve Retention Rate for Your Gym
Most gyms calculate retention wrong. Without the real number, you can't predict cash flow or plan growth.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
120 new clients in a year sounds great until only 20 are left. The LASSO challenge chased MRR instead.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva was cleaning toilets three times a day at Rise Fitness. Then she put on her CEO hat.
How Colon Cancer Led PushPress Gym Owner Amy Pike to Realize the Importance of Doing What Makes Her Happy
Amy Pike spotted her own stage four cancer on the screen. Now she's cancer-free and runs her own gym.
How to Execute the Member Experience in Your CrossFit Gym
CrossFit's Affiliate Handbook spells out the experience members should get. Here's how to deliver it.
How PushPress Helped BC-Fit Survive During the Pandemic
Douglas and Sharon Branham opened BC-Fit in an old gas station in late 2020. People said they couldn't.
How PushPress Helped Dominion MMA Jump From 20 to Nearly 400 Members
"PushPress? That's for CrossFit gyms." Reynaldo Rodriguez grew his MMA gym from 20 to 395 members anyway.
How to Create the Best Personal Fitness Questionnaire to Ask New Members
A few smart questions up front tell you what members want and help you keep them longer. Template inside.
Two PushPress Gyms Raise Tens of Thousands for Barbells for Boobs
Barbells for Boobs has raised $20M+ through workouts like Grace. Two PushPress gyms added a big chunk.
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