The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
Seattle Gym Provides CrossFit to Unemployed and Low-Income Households
Chelsea Jung crunched her numbers and found room for sliding-scale memberships at Tiltshift CrossFit.
Customer Retention: The Rule of 3s and How To Stand Out
Make it fast, close and often. A former affiliate owner's three rules for an experience members remember.
Evolutions of a Business Owner
A decade and a million lines of PushPress code later, I wrote my last one. Every owner has to evolve.
How to build a trial program that leads to more conversions
Free trial, paid trial or no-sweat intro? How long, and how much? Answer those, then build the rest.
A Gym Worth Selling: How To Sell My Gym
You may never sell. Build like you will anyway, and you get a gym that can support everyone for decades.
How To Host A Blood Drive via Red Cross
Shadow CrossFit became a blood drive in under 72 hours and picked up brand-new clients doing it.
Opening a Gym? 5 Things to Consider Before You Invest
Most owners start out coaching in someone else's gym. Five things to sort out before going solo.
7 Things You Will Learn As A Gym Owner
Most of your assumptions about owning a gym are wrong. Here's what five years in will teach you.
7 Critical Marketing Mistakes Most Gym Owners Make
Gyms close almost as fast as they open. Poor retention is just one of seven mistakes behind it.
5 Factors To Consider When Buying Gym Equipment
Price isn't the only thing that matters. Five factors to weigh before you buy that next rack or rower.
Interactive Training: How To Increase Your SEO and Google Ranking
Dan Uyemura and HSN's Nicole Aucoin on Google reviews, Google My Business and quick SEO wins for gyms.
15 Qualities of a Successful Gym Owner
Staff, finances, members, all on you. Fifteen traits the gym owners who thrive tend to share.
How To Create A Profitable Gym
A $50 member who stays and upgrades to $80 beats a new sign-up. Profit starts with retention.
Top Five Personal Trainer Pain Points And How To Solve Them
Finding clients is just the first hurdle. The five biggest headaches trainers face, and how to fix them.
Top 7 Gym Owner Challenges (And How To Solve Them)
Funding is only the first hurdle. The seven biggest challenges gym owners face and how to solve each.
6 Ways To Create A Great Digital Fitness Experience
Members train from home now, and your gym can reach people anywhere. Six ways to make digital worth it.
Top 7 Fitness Certifications You Should Know
No law requires a cert, but clients expect one. Seven worth knowing, whether you're earning or hiring.
The Ultimate Fitness Assessment Guide
No two members start at the same level. An assessment gives you a baseline and a motivation driver.
Black Friday Sales System For Success
A Black Friday system built on limited packages, pre-orders and automation. Start planning weeks out.
5 Key Elements to Opening a Successful Fitness Business
Five elements to get right before you open a fitness business, starting with picking your niche.
How to Start an MMA Gym
Equipment, training space, and members: what it takes to open an MMA gym or add MMA to your current one.
A Guide on How to Become a Group Fitness Instructor
Yoga, Zumba, spin, HIIT: what it takes to lead group classes and start teaching at gyms and studios.
4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention
Four challenge formats, online or in-house, that keep members motivated, create buzz and lift retention.
5 Fitness Trends for the Year 2021 and Beyond
Fads fade, trends stick. Five fitness trends from the pandemic era that are built to last.
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