The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience & Retention
4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Bootcamps have outlasted decades of fads. Four ways to stand out as more of them pop up near you.
Everything You Need to Know About Fitness Marketing For Online Classes
A great online class is only half the battle. The other half is getting people to find it.
Best Gym Name Ideas Stand Out In a Crowded Market
Your name is your brand identity before anyone walks in the door. How to pick one that stands out.
Limited Memberships: Better Than Unlimited For Most Gyms
The pandemic proved members come for the group energy, not the unlimited pass. How to sell limited plans.
Are women comfortable joining your gym?
How to make your gym one women choose, and how to bring new moms back after the baby arrives.
3 Tactics to Increase Member Retention and Keep Your Members Happy
Most members join to feel better, look better or get stronger. Three ways to make sure they stay.
Announcing The World’s Fastest Fitness Websites
PushPress partnered with Webflow for faster gym websites with built-in lead tracking and metrics.
How To Use Pre-Orders To Sell Apparel Risk Free
Jamie Hagiya funded her Regionals trip by selling fan shirts with $0 risk. Here's how she set it up.
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