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4 Simple Strategies to Promote and Grow Your Fitness Bootcamp

Learn how you can grow your fitness boot camp business with simple strategies that work. This post will help you nurture new leads, stay top of mind with existing clients, and create a strong brand identity.

Eric LeClair
October 12, 2021
4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Learn how you can grow your fitness bootcamp business with simple strategies that work. This post will help you nurture new leads, stay top of mind.
Fitness Bootcamp
Fitness Photographer: Meghan Holmes | Source: Unsplash

There are many fitness trends that have come and go, but one of them has stuck around for decades – a fitness bootcamp. It is a group training that mimics military styles of training and is done outdoors. They combine bodyweight exercises with high-intensity movements to bring people out of their comfort zone.

Now that people have been cooped up at homes for a long time, fitness bootcamp is getting more attention than before. If you are one of the businesses that organize fitness boot camp type workouts, you must remain competitive to compete with the many fitness bootcamp businesses cropping up.

Try These Simple Yet Effective Bootccamp Advertising Ideaslocal bootcamps

Here are some excellent marketing strategies to promote your physical fitness boot camp, motivate people to join and create a community of like-minded people to take your business to new heights –

  • Think of Amazing Bootcamp Challenge Ideas Local Bootcamp Classes

Instead of relying on old-school forms of marketing such as fitness bootcamp flyers, create a website for your fitness bootcamp business. Most people today look for information online. One of the best ways to put yourself ahead of the competition is with a website. It will allow your audience to find information about your events and help your business grow organically online on search engines. The best thing is you do not have to spend a ton of money on your website. Include basic information such as the services you offer, quality testimonials, a contact us page, and a simple FAQ.

  • Spread the Word on Social Media About Your Local Boot Camp Classes

Now that you have a website start promote it on social media such as Instagram or Facebook. It is one of the best marketing tools where you can increase your reach, bolster your authority and bring valuable leads. Create a page on different social media channels, share updates about your boot camps, post pictures about your client’s achievements, tips for healthy living, and more. It will keep your business on top of your client’s minds and pique their interest.

  • Think of Amazing Boot Camp Challenge Ideas

People love bootcamp exercise when there is a little element of competition in it. Challenges not only allow you to retain your current customers but also get new ones to join your camps. There are plenty of challenges you can choose from, such as weight-loss challenge, healthy eating challenge, or a charity challenge, depending on the type of clientele you have.

Hybrid Boot Camp Exercise Program

Mixing different fitness bootcamp workouts can help you appeal to a broader audience and offer something unique that others don’t provide. These unique local boot camps will offer a unique experience and add a little something extra for everyone to experience and enjoy. You can choose to partner with a food and drink sponsor or hire a nutrition expert to give a lecture while the audience sips on some coconut water after the workout.

In Summary

Now that you have a few boot camp advertising ideas, you can build a successful bootcamp business plan to increase your revenue, offer value and build a community. There is no doubt that bootcamp style workouts can offer a financially successful business model. All you need to do is develop an effective marketing plan that is well suited for your business.

Eric LeClair

Eric LeClair works on the Marketing Team at PushPress. Eric has been a CrossFit Affiliate owner for 16 years. He's built three separate gyms and developed over 20 staff members to run operations at those facilities. He's a Veteran of the US Army, married with two little kids, and spends lots of time with his two boxers backpacking and exploring new adventures!

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