The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: member retention
The 3 Gym Events Every Owner Should Run (And Why They Work)
Three CrossFit owners on the events that actually fill: a member party, a fundraiser, and a bring-a-friend night. Plus the shared framework underneath.
Gym Member Retention: The Complete Guide (2026)
What gym member retention is, how to calculate it, 2026 benchmarks, and the systems that keep members from quitting. A field guide for gym owners.
.png)
The First 90 Days Retention Playbook for Gym Owners
The 3-step framework for keeping new gym members past 90 days. Scripts, checklists, and the full execution playbook — built with Dave Kovar of Kovar Systems.
.webp)
How to Run a Reactivation Campaign for Former Gym Members
A step-by-step gym reactivation campaign framework to win back former gym members — based on a proven 3x/year outreach cadence from a $6M fitness organization.
How to Reduce Gym Churn: The 3 Moments Members Quit
Gym churn is not random. Members quit at three predictable moments. Here is when it happens, why, and how to coach members through each one before they cancel.
How a Michigan Gym Uses Committed Club to Increase Member Retention
When it comes to the long-term success of your gym, member retention is significant. Here's an action plan from Cryptid CrossFit owner Chris McDermott!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 4 (Retention)
The fourth stage in the customer journey is retention. Here are five ways gym owners can keep members happy so they stick around for the long run!
Long-Term Loyalty: Increasing Member Retention with PushPress Grow
Member retention is just as crucial to the growth of your gym as new member acquisition. Here are three ways PushPress Grow can help with both!
Increasing Gym Member Retention with Chris Spealler: Part 2
It’s not unrealistic to keep members for years. Chris Spealler shares four tips for increasing member retention through programming and goal-setting!
Increasing Gym Member Retention with Chris Spealler: Part I
Gym member retention can sometimes get trickier for your long-term clients. But Chris Spealler is sharing four tips to keep them happy and getting results!
15 Gym Challenge Ideas to Engage (and Keep) Members
15 simple, fun gym challenge ideas to boost engagement and retention, organized by type, plus how to run one without adding work for your team.
Here To Stay: Five Ways To Increase Gym Member Retention
Gym member retention is just as important as getting new clients in your doors. Here are five ways to ensure you have happy, long-term clients at your gym!
The Long & Short Of It: Gym Member Retention Is Key For Growth
The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!
From Guest To Gym Fam: Understanding Member Retention Life Cycle
Want to convert more strangers into gym members? Understanding the stages of the member retention life cycle will help you fit the puzzle pieces together!
Strength In Numbers: Improve Retention With Fitness Performance Data
Measurable fitness performance data is the best way for your members to follow a plan and know it's working. Here are four ideas to help you start tracking!
How to Onboard New Gym Members: A Step-by-Step Guide
A step-by-step guide to onboarding new gym members: how to pick an onboarding method, the essentials to cover, and a checklist to keep members past week one.
Why Gym Member Check-Ins Help You Make Business Decisions
What a gym check-in system is, the fastest ways to check members in, and why check-in data is the single best predictor of who's about to cancel.
Four Ways PushPress Helps Improve Member Retention
Member retention is just as important as member acquisition. PushPress offers four unique solutions to help: Core, Train, Grow and Pressly™.
How to Build a Gym Community: 5 Ways That Work
A strong community is what keeps members from leaving. Here is what a gym community really is, why it drives retention, and 5 ways to build one.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!