The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
How to Start a Fitness Blog Without Ever Sitting Down to Write
You don't need to be a writer to start a fitness blog. Talk it out on your drive to the gym, then let AI clean up the transcript. Here's the full process.
Gym Branding: How to Name, Design, and Position Your Gym (Without Overthinking It)
A gym branding guide for new owners: how to name your gym, get a logo and colors right, define your voice, and put the brand on the wall, without overthinking it.
How to Actually Tell If Your Gym's Organic Content Is Working
Views and likes won't tell you if your gym's organic content is working. Here's how to read the signals that actually drive sign-ups, and catch the leads.
How to Build a Gym Facebook Ad in 30 Minutes (With AI)
Use AI to write Facebook ad copy in your own voice, then build and launch it inside PushPress Grow. A step-by-step guide for gym owners, two prompts included.
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The Leaky Funnel: Why Your Gym's Ads Don't Convert (and How to Fix Each Stage)
Most gym owners blame the ads. The real problem is the funnel underneath. Here's how a $1,000 ad budget turns into 2 members, and how to fix every leak.
How to Improve SEO for Your Gym Website in 2026: A Complete Guide
Complete gym SEO guide for 2026. Covers AI search, structured data, local SEO, keyword research, and E-E-A-T. Written for gym owners who want more leads from Google.
8 Gym Website Examples That Nail Design & Conversions
Looking for gym website design inspiration? These 8 real fitness website examples show what works — from bold branding to seamless scheduling. See what top gyms are doing right.
What Gym Websites Get Right — and Where Growth Actually Comes From
We reviewed 98 real gym websites to find out what actually drives growth. The surprise? Design and tech weren’t the problem. Focus was. Here’s where gyms are winning—and the small changes that make a big difference.
How to Create Gym Content That Dominates AI SEO
Learn how you can use reviews, expert-driven content, and strategic blogs to create SEO-friendly posts that AI values while staying authentic to your brand’s voice.
How to Create a Gym Marketing Plan Focused on Growth
Discover effective gym marketing strategies to attract and retain your gym members, from social media tips to referral programs and content creation.
Why Automating is the Key to Growing Your Gym Social Media
Automating your gym social media can save you time, build your brand and even increase revenue! Here are five tips to get started with automation today.
Gym Owners’ Guide to Digital Marketing Strategy for the Fall Rush
Fall is the perfect time to fine-tune your digital marketing strategy. Here are four favorite tips from our friends at LASSO to help you get started!
Looking for the Best Gym Website Examples? PushPress Can Help.
Your gym website is a powerful part of your marketing strategy. Check out this list of some of the best website examples using PushPress Grow.
Best Practices to Dial In Your Gym Marketing for the Fall Rush
The fall season is a great time to maximize your gym marketing strategy. Here are five ideas to help you get started today!
Keep it Simple: Five Essential Tips for Successful Digital Gym Marketing
When it comes to your digital gym marketing, stick to the basics for better results. Here are five tips from LASSO to help you get started!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 2 (Consideration)
The second stage in the customer journey is consideration. Here are four ways gym owners can get prospective members to take action!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part I (Awareness)
The first step for effective gym marketing is making sure prospective members know your business exists. Here are four ways gym owners can build awareness!
The More the Merrier: PushPress Hacks for the Ultimate Referral Program
A referral program can be powerful and effective for driving revenue and retention in your gym. Here are five steps to launch one in your gym today!
A Legendary Comeback: How to Re-engage Former Gym Members
Re-engaging with former gym members can often be an easier way to increase gym revenue than marketing to new ones. Here are four ways to get started!
Digital Marketing 101: The Dos and Don’ts of Paid Gym Ads
With the right strategy, your paid gym ads can help to increase gym revenue and brand awareness. Here are the dos and don'ts of a successful campaign!
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Email campaigns and newsletters can be a powerful way to level up your gym marketing. Here are six steps to get started in creating your strategy.
“It’s Just Storytelling”: Generate More Leads with Your Gym Social Media
Your gym social media doesn't have to be complicated. Gym owner Dave Aisenstat says it's about telling members' stories! Here are five tips to get started.
Fit to Publish: How to Create and Repurpose Compelling Gym Content
Having a strong gym content plan can increase brand awareness, revenue and retention. Here are five steps to start implementing your plan today!
Digital Marketing 101: How to Navigate Paid Gym Ads
You don’t have to be a marketing expert to enjoy the benefits of paid gym ads. Here are five myths - and truths - to help you develop a strategy!
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