The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Marketing & Lead Gen
How to Set Up Online Trial Class Intake (And Stop Losing Leads Before They Walk In)
A 9pm form fill, a next-morning reply, and they've already signed up at the gym down the street.
How to Start a Fitness Blog Without Ever Sitting Down to Write
Talk it out on your drive to the gym, let AI clean up the transcript, and skip the blank screen.
Gym Branding Guide: Name, Logo, Colors, Voice
Spend real money on your logo and first website. Move fast on everything else, including the name.
How to Actually Tell If Your Gym's Organic Content Is Working
One of Graciano Rubio's lowest-reach videos of the year still paid off. Likes won't tell you that.
How to Build a Gym Facebook Ad in 30 Minutes (With AI)
Zach Forrest took a Meta ad for Work Ethic KC from blank screen to live in about 30 minutes. No agency.
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The Leaky Funnel: Why Your Gym's Ads Don't Convert (and How to Fix Each Stage)
$1,000 in ads, 100 clicks, 2 members. The ads usually aren't the problem. The funnel underneath is.
How to Improve SEO for Your Gym Website in 2026: A Complete Guide
Your gym is either on page one for 'CrossFit near me' or it isn't. Here's how to get there this week.
8 Gym Website Examples That Nail Design & Conversions
You get about three seconds before a visitor bounces. Eight real gyms on Grow that make them count.
What Gym Websites Get Right — and Where Growth Actually Comes From
We reviewed 98 real gym websites. Almost none needed a rebuild. They needed focus.
How to Create Gym Content That Dominates AI SEO
AI search is changing who ranks. Reviews, expert-driven content and real blogs are what it values.
How to Create a Gym Marketing Plan Focused on Growth
Your plan has to win new members and keep the ones you have. Start with social, referrals and content.
Why Automating is the Key to Growing Your Gym Social Media
Social media on your avoid list? Automate it, hand some off to coaches, and still build your brand.
Gym Owners’ Guide to Digital Marketing Strategy for the Fall Rush
People crave routine again come fall. Four digital marketing tips from LASSO to catch the rush.
Looking for the Best Gym Website Examples? PushPress Can Help.
Real gym websites built with PushPress Grow that pull in search traffic and get leads to take action.
Best Practices to Dial In Your Gym Marketing for the Fall Rush
New Year's is the GOAT, but back-to-school is close. Five ways to reach parents ready to train again.
Keep it Simple: Five Essential Tips for Successful Digital Gym Marketing
There's no magic pill for gym marketing either. LASSO's Blake Ruff on the basics that get leads to act.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 2 (Consideration)
They know you exist. Now give them a reason to act. Four ways to get prospects off the fence.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part I (Awareness)
"If you build it, they will come" doesn't fill a gym. Four ways to get on prospects' radar first.
The More the Merrier: PushPress Hacks for the Ultimate Referral Program
A billboard says best pizza. Your best friend says best pizza. Guess which one gets you in the door.
A Legendary Comeback: How to Re-engage Former Gym Members
Former members already know how to move and what you're about. Four ways to win them back.
Digital Marketing 101: The Dos and Don’ts of Paid Gym Ads
Only 49% of gym owners ran paid ads in 2023, yet the most profitable gyms do. How to do it right.
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Fix the biggest fault first, like cueing a bad squat. In marketing, that's email. Six steps to start.
“It’s Just Storytelling”: Generate More Leads with Your Gym Social Media
Skip the algorithm chasing. Dave Aisenstat says gym social media is just telling your members' stories.
Fit to Publish: How to Create and Repurpose Compelling Gym Content
A little work up front plus smart repurposing can give you months of gym content. Five steps to start.
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