The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: opening a gym
“We Had No Idea”: A Lesson from Turning a Hobby into Opening a Gym
Opening a gym is an adventure! It should be fun but not taken lightly. Here's one gym owner's tale of how he turned a hobby into a legit business.
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Gym market research without the 40-page business plan. Five spreadsheet tabs that tell you whether your zip code can support the gym you want to open.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
A practical gym marketing plan built around five pillars: website, local SEO, lead gen, email nurture, and word of mouth. Real budgets, real numbers, no fluff.
How to Pick the Perfect Gym Location
How to choose a gym location: 10 criteria that actually matter, a walkthrough checklist, and the red flags that should stop you signing the lease.
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