The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: membership pricing
How to Price Your BJJ Gym: A Complete Pricing Strategy Guide
Wondering how much to charge for BJJ classes? See what BJJ gym pricing looks like across the US in 2026, why most academies undercharge, and how to build a pricing structure that grows revenue.
.png)
Gym Pricing Strategy: Why Grandfathered Rates Quietly Kill Profitable Gyms
A smart gym pricing strategy doesn't lock members in at a "founder rate" forever. Here's why grandfathered rates wreck your margins—and what to do instead.
Are You Undercharging? How to Set the Right Gym Membership Pricing
If you're like most gym owners, you're not charging enough. Here are three steps to set the right gym membership pricing for your fitness business!
“Don’t Be the Discount Gym”: A Lesson about Gym Membership Pricing
Setting your gym membership pricing can be tricky. Here's one owner's story of how it didn't go as planned, and the lessons learned that can help you!
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!