The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Starting & Growing a Gym
How to Negotiate a Gym Lease: The Clauses That Quietly Cost You $50,000
A gym owner's guide to negotiating a commercial lease: TI allowance, free rent, personal guaranty caps, CAM, and the clauses that quietly cost you six figures over the term.
How to Start a Gym: The Complete Step-by-Step Playbook
The complete playbook for opening a gym — from validating the idea and budgeting startup costs to pricing, pre-sales, and launch. Built from 10+ years helping micro-gym owners.
Why Coach Buy-In Is the #1 Predictor of a Successful HYROX Program
Two gym owners who built HYROX programs from scratch agree: without coach buy-in, your program will plateau or collapse. Here's how they got their teams on board.
How to Create a Gym Business Plan in 6 Steps
Build a gym business plan that drives growth. Follow these 6 steps covering vision, market research, services, marketing, operations, and ongoing review.
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Capture More Revenue at Your Gym... Without Slowing Down
Stop losing gym revenue to “I’ll pay later.” With tap to pay and the Stripe card reader built into PushPress gym management software, your staff can take fast, secure payments anywhere.
Introducing the New and Improved Grow
We've just released our biggest update to Grow — ever. The major enhancements are designed to make running your gym smoother, smarter, and simpler than ever before.
Gym Growth Blueprint Series, Part 10: Avoid Trying to Please Everyone
For effective business operations and long-term gym growth, it's important (but tough) to avoid people pleasing. Here are five tips to help you!
Gym Growth Blueprint Series, Part 8: How to Run a Business, Not a Hobby
Gym growth comes from operating as a legitimate business, not just a hobby. Here are the differences, and ten steps to get started in your gym!
Gym Growth Blueprint Series, Part 6: Listening to Member Feedback
Listening to member feedback is crucial for growth, but it's important to focus the right input from the right people. Here are three tips to get started!
How an Arkansas PushPress Gym Grew to 300 Members in First Year
Legendary Fitness, a PushPress gym in Arkansas, is experiencing incredible growth in year one! Here are four keys to success for other gym owners.
Gym Growth Blueprint Series, Part 5: Insights for Sustainable Growth
Scaling your fitness business requires a thoughtful and strategic approach. Here are some ideas and tips to help you make gym growth achievable!
Gym Growth Blueprint Series, Part 4: Building a Strong Gym Community
Building the gym community you envision is a fundamental aspect of a successful and thriving gym. Here are five steps to get started today!
Gym Growth Blueprint Series, Part 2: Ownership Over Coaching
When it comes to long-term gym growth, your business-related tasks are essential. Here are five ways to prioritize them effectively!
Gym Growth Blueprint Series, Part 1: Systems, Policies & Procedures
The right systems, policies and procedures can make all the difference in navigating gym growth. Here's why, and how to get started!
“We Had No Idea”: A Lesson from Turning a Hobby into Opening a Gym
Opening a gym is an adventure! It should be fun but not taken lightly. Here's one gym owner's tale of how he turned a hobby into a legit business.
Finding Gym Space Part VII: When Owning a Gym is Better than Renting
Purchasing real estate can sometimes be a beneficial option in owning a gym. Here's how one fitness business owner made the right moves with her gym space!
Finding Gym Space Part VI: Successfully Investing in Gym Real Estate
Investing in gym real estate can be highly lucrative! Here's how one owner spent 15 years in the industry and then sold his gym for a substantial profit.
Finding Gym Space Part V: The Dos and Don’ts of Building a Gym
Building a gym can be a great option for some fitness business owners. Here's a list of dos and don'ts to help you navigate the process!
Finding Gym Space Part IV: A Tale of Retail Space and Triple Net Leases
Some lessons are learned the hard way when finding gym space. Here's why one gym owner cautions against retail space and triple-net leases.
Finding Gym Space Part III: A Tale of the $30,000 Lease Mistake
When it comes to finding gym space, heed the lessons learned from other gym owners! Here's how one owner learned the hard way to get everything in writing.
Finding Gym Space Part II: A Tale of Three Locations in Three Years
When starting a new gym, you don't always get it right on the first try. Here's a cautionary tale about one gym's adventures in finding gym space!
Finding Gym Space Part I: The Dos and Don’ts of Negotiating Your Lease
Negotiating a lease can be a tricky part of finding gym space. Here's a list of dos and don'ts to help you navigate the process for your fitness business!
Ten Profit Hacks to Increase Gym Revenue When Starting a Gym
Revenue is a crucial part of starting a gym and creating a thriving fitness business! Here are ten ideas to increase gym revenue through each stage.
How PushPress Free Helped GRIT Grow to 150 Members in Nine Months
From a non-traditional start to 150 members, this Virginia Beach gym is doing all the right things! Here's how PushPress is helping them manage and grow.
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