The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Starting & Growing a Gym
Six Attributes to Copy from Highly Successful CrossFit Gyms
Even though each affiliate is unique, there are similarities among those that are crushing it! Here are six traits of successful CrossFit gyms to consider.
Starting A Gym: The Dos and Don’ts of Membership Discounts
Whether you're starting a gym or looking to revise your pricing strategy, discounts can be an uncertain topic. Here are some dos and don'ts to help you!
“A Really Cool Opportunity”: Running a Non-Profit Gym
Unique situations can sometimes present opportunities for gym owners. Here are three tips from Nick Johnson about running a non-profit gym!
Starting A Gym: The How To Guide For Doing Market Research
Market research is an integral part of starting a gym. Here are eight key things to consider when doing research for your fitness business.
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Gym market research without the 40-page business plan. Five spreadsheet tabs that tell you whether your zip code can support the gym you want to open.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
A practical gym marketing plan built around five pillars: website, local SEO, lead gen, email nurture, and word of mouth. Real budgets, real numbers, no fluff.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Looking for increased revenue, better client results and greater positive community impact? The Gym Accelerator Summits are here to help your business grow!
Unexpected Growth Path: When Renting Gym Space Goes Sideways
Renting gym space is a great way to generate additional revenue. Here's one owner's story of how it didn't go as planned, and the lessons learned!
Can’t Make This Up: When Starting A Gym Doesn’t Go As Planned
Starting a gym can be chaotic and exciting all at once. Here's one gym owner's story about overcoming unexpected challenges, and the lessons she learned!
Building A Successful Fitness Business With A Remote Team
Shane Farmer and Dark Horse Rowing are proving that a fitness business can be run with a remote team. Here are his six tips for success!
Why Having A Business Mentor Can Help You Level Up Gym Ownership
From startups to seasoned gym owners, having a business mentor can mean substantial growth for your business. Here are three reasons to hire a mentor today!
Growing Your Gym Team: When and How To Make Your First Hire
When your business is growing and your plate is full, it might be time to make your first hire! Here are six steps for growing your gym team successfully.
The Dream Team: Building And Growing Your Gym With The Right People
Hiring and developing the right people is imperative for growing your gym. From a strong foundation to preparing for the future, we've got you covered!
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Negotiating your gym lease is a huge step in starting your fitness business! Here are ten things to do to be proactive and prepared for the process.
How To Choose The Best Gym Corporate Structure
Choosing your gym corporate structure is an important step in starting your fitness business. Here's how to decide between LLC, S-Corp and C-Corp.
How PushPress Grow Enhances a New Member’s Experience
The first 90 days is the time to set the stage for an unforgettable gym member experience! Learn how PushPress Grow automates the process & saves you time!
Building a CrossFit Affiliate Brand You Can Be Proud Of
Without CrossFit in the name, what would your brand be? How can you make your gym unique and appealing to as many people as possible? Let’s find out.
Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Funding your business with a loan is scary, but we’re going to help you navigate it and get rid of all that fear - find out what you need to know before you approach a business loan for your CrossFit affiliate gym.
6 Traits of a Highly Successful CrossFit Affiliate
There are many markers for success and it’s impossible to focus on all of them at the same time, so we whittled it down to the top 6 traits of highly successful CrossFit affiliates.
How to Build a Better Business Plan as a CrossFit Affiliate
Your business plan is your lifeline that guides the money side of your CrossFit affiliate gym, and it deserves your attention.
Which Legal Entity Should You Have for Your CrossFit Gym?
Your entity represents your business in taxes and legal filings, which is why you should know exactly which entity to make your gym under.
Building Your Business Plan: Finding Success as a CrossFit Affiliate
A CrossFit affiliate gym is a business, and just like any business, you need a plan on how you’re going to turn a profit - this is how CrossFit wants you to do it.
Understanding Risk Assessment as a CrossFit Gym Owner
Risk assessment is an important factor for any business, but for a CrossFit gym, it can often be even more paramount; here’s why.
Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Your gym staff are the lifeblood of your operation - you need to have the right team in place to build your business, and this is how.
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