The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Starting & Growing a Gym
Six Attributes to Copy from Highly Successful CrossFit Gyms
Consistency, professionalism and an obsession with client value. The top affiliates left you a blueprint.
Gym Membership Discounts: Dos and Don’ts for Owners
Discounts attract price shoppers and teach members to negotiate. What to charge, and what works instead.
“A Really Cool Opportunity”: Running a Non-Profit Gym
Nick Johnson began by training refugees in his garage. Now CrossFit Liminal funds programs for them.
Starting A Gym: The How To Guide For Doing Market Research
Charging $150 because everyone else does isn't a strategy. Eight things to research before you open.
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Skip the $5,000 consultant report. One honest weekend tells you if your zip code can support your gym.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
Most gyms don't have a marketing problem. They have a focus problem. Five pillars and one budget.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Started by HSN's Nicole Aucoin in 2018, the summits bring owners, managers and coaches together to learn.
Unexpected Growth Path: When Renting Gym Space Goes Sideways
Renting out space sounds like easy passive income. One owner's story shows how it can go sideways.
Can’t Make This Up: When Starting A Gym Doesn’t Go As Planned
A pandemic, a tornado, and contractor trouble. Marissa Reese's gym opening story, and what she learned.
Building A Successful Fitness Business With A Remote Team
Dark Horse Rowing founder Shane Farmer has run his business with a remote team since 2015. His six tips.
Why Having A Business Mentor Can Help You Level Up Gym Ownership
Two-Brain studied 10,657 gyms, owners with mentors vs. without. Worth a look before you go it alone.
Growing Your Gym Team: When and How To Make Your First Hire
Coaching every class and cleaning the toilets? Needing a hire means you're doing something right.
The Dream Team: Building And Growing Your Gym With The Right People
No two gyms are alike, but none grows without the right people. Hiring dos and don'ts for every stage.
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Many owners say they'd hire a lawyer if they did it again. Gross vs. triple net is just the start.
How To Choose The Best Gym Corporate Structure
LLC, S-Corp or C-Corp? Most owners don't have a tax background. Here's the plain-English breakdown.
How PushPress Grow Enhances a New Member’s Experience
New members spend their first 90 days deciding whether to stay. Grow keeps them welcomed while you coach.
Building a CrossFit Affiliate Brand You Can Be Proud Of
If CrossFit left your name tomorrow, would your brand survive? How to make it CrossFit-proof.
Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Long terms, high interest, everything on the line. The eight factors that decide which loan you get.
6 Traits of a Highly Successful CrossFit Affiliate
Give value with reckless abandon. The six habits the most successful affiliates have in common.
How to Build a Better Business Plan as a CrossFit Affiliate
You can't stab in the dark and hope it sticks. Start with a business vision you can actually use.
Which Legal Entity Should You Have for Your CrossFit Gym?
Every entity type changes your taxes, paperwork, and liability. Here's the one most CrossFit gyms want.
Building Your Business Plan: Finding Success as a CrossFit Affiliate
Culture drives retention. A plan drives profit. How to write one and still take Sundays off.
Understanding Risk Assessment as a CrossFit Gym Owner
Enthusiasm won't keep a CrossFit gym open. Pulling apart every piece of the business just might.
Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Who's on payroll and who's a contractor? Get your CrossFit gym's staff structure and legal side right.
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