The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Revenue, Sales & Pricing
Your Sales Script Has Drifted. Here's How to Retrain Your Team Before January
Nobody abandons the sales process. They lose 5% of it at a time until the close rate drops.
The Gym Founders Club: How to Pre-Sell Memberships Before You Open
Opening with $0 in MRR vs. $8,000 is the difference between optimism and oxygen.
How to Price Your BJJ Gym: A Complete Pricing Strategy Guide
Unlimited adult BJJ averages $145 a month in 2026. Most stuck owners we talk to are charging $129.
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Gym Pricing Strategy: Why Grandfathered Rates Quietly Kill Profitable Gyms
That forever founder rate you offered on day one? It's one of the most expensive mistakes in our data.
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5 Gym Sales Tips That Work (Because They're Really Just Coaching)
Every member you have went through a sales process. Plenty who didn't join went through a broken one.
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Busy But Broke: Why High-Revenue Gyms Can Still Lose Money
An $80K-a-month gym can be less profitable than a $40K one. Revenue mix, payroll and owner pay are why.
How Gym Owners Can Prepare for a Consultation
Your consult is a prospect's first real impression. Walk in unprepared and you leave money on the table.
Getting It Together: Five New Gym Partnerships to Form this Fall
If you want to grow faster, go together. Five local partnerships to kick off during the fall rush.
Why You Should Consider Offering Hybrid Gym Memberships this Fall
Two classes and a PT session a week, one recurring price. Fall's fresh-start energy makes it worth a try.
Sealing the Deal: Six Tips for Closing Sales at Your Gym This Fall
Spending on marketing and not closing? Fall prospects are ready to commit. Is your sales process?
Six Steps to Increase Gym Revenue with Apparel Sales
More revenue doesn't always mean more members. Apparel brings profit, brand awareness and even retention.
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
They know you, they're interested. Now close it. Five ways to turn prospects into paying members.
Are You Undercharging? How to Set the Right Gym Membership Pricing
Median group training is $165. Most mentors say $200 is the minimum. Three steps to price it right.
The Ultimate Guide to Increasing Gym Revenue with Retail Sales
Apparel, supplements and everything in between. Six steps to launch retail that actually earns.
Five Ways to Increase Gym Revenue by Selling Supplements
The best revenue streams don't pile on work. Supplements make money and can help members get results.
How a Chicago Gym Owner is Changing the Retail Sales Game
Alex Witt runs two gyms and co-founded Battle Bars. Three steps to make retail more than an afterthought.
Meet Three Gyms That are Skyrocketing Gym Revenue with Retail Sales
Apparel, supplements, and branded gear can lift revenue and retention. Three gyms show how they do it.
Increase Gym Revenue with Product Sales in the PushPress Staff App
Your coaches can now ring up product sales right in the Staff App. How it lifts revenue and retention.
“Don’t Be the Discount Gym”: A Lesson about Gym Membership Pricing
Terri Rosen priced low so everyone could afford her gym. It backfired. Here's what she learned.
How to Increase Average Client Value with Hybrid Gym Memberships
Before you chase more leads, look at what each member is worth. The industry data points to hybrids.
Five Email Marketing Strategies to Increase Gym Revenue in 2024
Your next revenue bump is probably already in your contact list. Five segments to automate emails to.
The Gym Owner’s Guide to Effectively Increasing Gym Membership Prices
You're probably not charging enough. How to calculate a new rate and break the news to members.
Beyond Memberships: Retail, Partnerships, and Profit Drivers for Gyms
Most gyms net $4,000 to $8,000 a month on memberships alone. That's a job with rent, not a business.
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Nobody wants the ghost doing legless rope climbs on November 1. Order holiday apparel without leftovers.
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