The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Revenue, Sales & Pricing
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
The CrossFit Kids founders helped 100+ kids break lifting records. Their playbook for launching yours.
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Drop-ins bring revenue, gear sales and Google reviews. Unless they show up late with no waiver signed.
Stronger Together: New Gym Partnerships to Consider this Fall
Word of mouth works between businesses too. Ten local partnership ideas that drive revenue and retention.
How to Level Up Your Gym Member Experience with QR Codes
Busy members love anything that saves them time. Four ways to put QR codes to work in your gym today.
Why Fall is the Perfect Season to Introduce New Gym Revenue Streams
January gets the hype, but fall routines spark a reset too. Four revenue ideas to add before it passes.
More Money, More Fun: Five Creative Ideas to Increase Gym Revenue
More members isn't the only way to grow revenue. Five creative programs and events that pay off.
PushStart Webinar Recap: Frequency-Based Pricing for Higher Retention
Unlimited isn't the only model. Stu Brauer of WTF Gym Talk makes the case for frequency-based pricing.
Thinking Outside The Box: A Unique Way To Generate Gym Revenue
Amanda Long made a quick $7,500 for CrossFit LC Valley without adding a single member. Hint: wall space.
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Raising revenue per member can beat selling more memberships. Gym owner Rudy Trevino's five sales tips.
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
Stop scheduling PT sessions by text between clients. Members can book appointments themselves now.
How to Price Gym Memberships (and Use Discounts Without Eroding Margin)
Set your unlimited tier $30 too low and a 100-member gym hands back $36,000 a year. Forever.
Selling Gym Memberships: Tips From The Pros At LASSO
Listing prices and class times isn't selling. Five tips from the LASSO founders to raise your close rate.
How A NorCal Gym Generates $20k Per Month Through A Learning Center
Country Strong Fitness turned 2,000 sq ft of open space into a learning center for 60 homeschooled kids.
‘Help First’ Drives Gym Revenue: Are You Selling Or Helping?
The most successful gyms we see help first and sell second. Seven ways to put that into practice.
Beyond Apparel: Six Merchandise Ideas To Increase Gym Revenue
If classes and apparel are your whole revenue pyramid, it's time to add levels. Six merch ideas to try.
Five MORE Ways To Increase Gym Revenue By Renting Your Space
Space that sits empty all day can earn its keep. Five more ideas, like renting an office to a dietitian.
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
January brings new faces and veterans with big goals. Stuart Brauer's three high-ticket offers for both.
Boost Results And Gym Revenue With Nutrition and Mindset Coaching
90% of prospects want to change their body composition. Nutrition and mindset coaching gets them there.
Seven Local Businesses To Form A Gym Partnership With
Old school networking still works. Seven local partners that add member perks, retention and revenue.
Five Ways To Generate Revenue By Renting Gym Space
Your gym probably sits empty for a big chunk of the week. Five ways to turn those hours into revenue.
Increase Revenue Per Member With These Five High-Ticket Gym Services
Average client value under $200? You're probably leaving money on the table. Five services to fix it.
Five Steps To Selling Gym Merchandise That Generates Revenue
Merch that never sells, or sells so well it eats your workday. Here's how to avoid both.
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson. You get to be one. Six steps to make selling feel a lot less slimy.
Gym Partnership: The Good, The Bad And The Ugly
A partner splits the startup costs and the workload. But when it goes wrong, it can go very wrong.
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