The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Revenue, Sales & Pricing
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Welcoming drop-ins can be a fun way to drive some additional revenue at your gym. Here's how PushPress makes managing drop-ins quick and easy!
Stronger Together: New Gym Partnerships to Consider this Fall
The fall season is the perfect time to start developing new gym partnerships. Here are four benefits and ten ideas to help you get started today!
How to Level Up Your Gym Member Experience with QR Codes
QR codes are a powerful option to improve member experience and drive gym revenue. Here are four ideas to implement in your gym today!
Why Fall is the Perfect Season to Introduce New Gym Revenue Streams
Fall is the "other" great time of year to explore options for increasing gym revenue! Here are four ideas to add to your lineup as summer comes to a close.
More Money, More Fun: Five Creative Ideas to Increase Gym Revenue
When you need to increase gym revenue, do you immediately think more members? Here are five ways to have fun with your community while driving revenue!
PushStart Webinar Recap: Frequency-Based Pricing for Higher Retention
Have you considered frequency-based pricing for your gym? Check out this recent PushStart webinar, where Stu Brauer explains the various options!
Thinking Outside The Box: A Unique Way To Generate Gym Revenue
Selling gym memberships isn't the only way to increase gym revenue. Amanda Long (CrossFit LC Valley) created a unique idea to earn extra funds for her gym!
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Selling appointments-based services can help your members and your bottom line. Here are five tips from gym owner Rudy Trevino to increase gym revenue!
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
The PushPress Appointments feature got an upgrade! Now your members can book appointment-based services at your gym quickly and easily.
How to Price Gym Memberships (and Use Discounts Without Eroding Margin)
Gym membership pricing playbook: real ranges by model, the 3-tier framework that works, when to discount, and how to raise prices without losing members.
Selling Gym Memberships: Tips From The Pros At LASSO
Selling gym memberships is more than just listing class times and sharing prices. Here are five tips to increase your close rate from the pros at LASSO!
How A NorCal Gym Generates $20k Per Month Through A Learning Center
See the unique way a NorCal gym is maximizing space after the pandemic. The Country Strong Learning Center generates more than $20k/mo in revenue!
‘Help First’ Drives Gym Revenue: Are You Selling Or Helping?
How can helping people translate to a substantial increase in gym revenue? Here are seven ways to prioritize people and upsurge profit at your gym!
Beyond Apparel: Six Merchandise Ideas To Increase Gym Revenue
Looking to increase gym revenue? Apparel isn't the only option! Here are six tips for what merchandise to sell and how to make it benefit your gym.
Five MORE Ways To Increase Gym Revenue By Renting Your Space
How can you increase gym revenue and brand awareness during the times your gym isn't full? Here are five MORE ideas for renting gym space!
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
Looking to increase revenue and add value to your clients' memberships? Check out these three high-ticket gym services to roll out at your gym!
Boost Results And Gym Revenue With Nutrition and Mindset Coaching
Want to increase gym revenue and help your members get better results? Here are three ways to implement nutrition and mindset coaching today!
Seven Local Businesses To Form A Gym Partnership With
Initiating a gym partnership can be beneficial for your members, your bottom line and local businesses. Here are seven great connections to start with!
Five Ways To Generate Revenue By Renting Gym Space
How can you make money during the times your gym isn't full? Here are five ideas for renting gym space to generate revenue and increase brand awareness!
Increase Revenue Per Member With These Five High-Ticket Gym Services
Instead of only trying to get new members in the door, focus on upselling current members. Here are five high-ticket gym services to consider adding!
Five Steps To Selling Gym Merchandise That Generates Revenue
Selling gym merchandise is a huge opportunity for fitness businesses to increase revenue. Here are five steps to get your successful swag plan rolling!
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson, you GET to be one! Here's how to reframe your mindset about selling gym memberships to launch your fitness business.
Gym Partnership: The Good, The Bad And The Ugly
There are pros and cons to going into business with a partner. Here are some ways to determine if gym partnership is right for your fitness business!
The Gym Metrics That Actually Matter
The 5 gym metrics that actually predict whether your gym grows: MRR, ARPM, churn, lead conversion, and NPS. Formulas, healthy ranges, and how to act on each.
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