The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Revenue, Sales & Pricing
The Gym Founders Club: How to Pre-Sell Memberships Before You Open
How to Price Your BJJ Gym: A Complete Pricing Strategy Guide
Wondering how much to charge for BJJ classes? See what BJJ gym pricing looks like across the US in 2026, why most academies undercharge, and how to build a pricing structure that grows revenue.
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Gym Pricing Strategy: Why Grandfathered Rates Quietly Kill Profitable Gyms
A smart gym pricing strategy doesn't lock members in at a "founder rate" forever. Here's why grandfathered rates wreck your margins—and what to do instead.
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5 Gym Sales Tips That Work (Because They're Really Just Coaching)
Struggling to close gym memberships? These 5 sales tactics reframe the entire process as coaching — so you can sell more without feeling slimy. From battle cards to speed-to-lead.
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Busy But Broke: Why High-Revenue Gyms Can Still Lose Money
An $80K/month gym can be less profitable than a $40K one. Learn how revenue mix, payroll benchmarks, and owner pay impact your gym's bottom line.
How Gym Owners Can Prepare for a Consultation
The first step to refining your sales approach? Preparing for the first consult like a pro. Learn how to deliver standout sales consultations for your fitness business with this step-by-step guide.
Getting It Together: Five New Gym Partnerships to Form this Fall
Forming new gym partnerships can help with brand awareness and gym revenue, and fall is the perfect time to start. Here are five partnerships to consider!
Why You Should Consider Offering Hybrid Gym Memberships this Fall
Fall is the perfect time to analyze and update various areas of your business. And hybrid gym memberships should be on your list! Here's how to get started.
Sealing the Deal: Six Tips for Closing Sales at Your Gym This Fall
Before you spend valuable time and money on your gym marketing, start with dialing in your process for closing sales. Here are six tips to get started!
Six Steps to Increase Gym Revenue with Apparel Sales
Apparel sales can be an effective way to increase gym revenue without an overwhelming amount of work. Here are six ways to get started today!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
The third stage in the customer journey is purchase. Here are five ways gym owners can close the sale and turn prospects into new members!
Are You Undercharging? How to Set the Right Gym Membership Pricing
If you're like most gym owners, you're not charging enough. Here are three steps to set the right gym membership pricing for your fitness business!
The Ultimate Guide to Increasing Gym Revenue with Retail Sales
Retail sales - apparel, supplements and everything in between - can be incredibly lucrative. Here are six steps to launch retail in your gym!
Five Ways to Increase Gym Revenue by Selling Supplements
Keep your gym members and your business' bottom line healthy by selling supplements in your gym. Here are five ways to get started today!
How a Chicago Gym Owner is Changing the Retail Sales Game
Retail sales can provide a great opportunity for additional gym revenue. Here are three steps to level up the retail game in your gym!
Meet Three Gyms That are Skyrocketing Gym Revenue with Retail Sales
Retail sales can offer gym owners a low-lift opportunity to increase revenue and retention. Check out these tips from gym owners who are doing it right!
Increase Gym Revenue with Product Sales in the PushPress Staff App
The all-new Product Sales feature in the PushPress Staff App is a game-changer! Here's how it can help you increase revenue and retention in your gym.
“Don’t Be the Discount Gym”: A Lesson about Gym Membership Pricing
Setting your gym membership pricing can be tricky. Here's one owner's story of how it didn't go as planned, and the lessons learned that can help you!
How to Increase Average Client Value with Hybrid Gym Memberships
Hybrid gym memberships are an effective option to increase gym revenue and retention. Here's how PushPress is helping you offer hybrids in your gym!
Five Email Marketing Strategies to Increase Gym Revenue in 2024
Email marketing and automation are a powerful one-two punch to help you increase gym revenue! Here are the five audience segments to focus your efforts.
The Gym Owner’s Guide to Effectively Increasing Gym Membership Prices
Looking to increase gym membership prices? Check out this comprehensive guide to calculate your new rates and communicate the increase to members!
Beyond Memberships: Retail, Partnerships, and Profit Drivers for Gyms
Gym revenue ideas that actually move the needle — semi-private training, retail, partnerships, events, and challenges. Real margins, real numbers, founder-tested.
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Capitalize on the holidays every year with gym apparel orders! Here are some dos and don’ts from the experts to help save you time and increase gym revenue.
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
A youth fitness program can be great for increasing gym revenue and introducing a healthy lifestyle. Here are five steps to get started!
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