The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Revenue, Sales & Pricing
Gym Partnership: The Good, The Bad And The Ugly
A partner splits the startup costs and the workload. But when it goes wrong, it can go very wrong.
The Gym Metrics That Actually Matter
Most owners can quote last week's check-ins but not their churn rate. Five numbers, 30 minutes a week.
How to Sell Gym Memberships (Without Being Slimy)
Stop thinking of it as closing. A 5-step process that closes 60%+ of intros without being pushy.
How PushPress Grow Helps Kaylee Suitors Sell $499/Month Intro Program
COVID left CrossFit Solus with 75 members. Kaylee Suitors rebuilt with a $499-a-month intro program.
The Price Is Right: How To Set Your Gym Membership Pricing
Your price shouldn't be a shot in the dark. Start with your goals and work backward from there.
LASSO Series Part 3: Tips From The Pros On Closing Sales
All the leads in the world won't help if you lose them at the close. LASSO on turning leads into members.
Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Open the doors with paying members and full classes already on the books. That's the presale payoff.
Provide Membership Value To Improve Sales and Retention
When every gym claims it's the best, leads compare price. Show them community, coaching and programming.
Grow Your Gym: A 5-Step Sales Process
Ever rearranged your day for an intro that no-showed? A better sales process starts with better leads.
Five Gym Revenue Streams You Must Have
A real revenue stream covers its costs and clears a 25% margin. Five your gym can't skip.
Gains & Revenue: Selling Supplements the Right Way in Your Gym
Your members already buy supplements, just not from you. Here's how to sell them simply and ethically.
You’ve never lost a sale to price
Sometimes people truly can't afford it. More often, you didn't connect the price to their why.
Cut Expenses – Negotiate Short-Term Lease Amendments
Rent is a major cost. The best time to talk to your landlord was earlier this week. Next best: now.
Communicate and Be Transparent With Your Members
Members want proof you're taking precautions. Over-communicate, and show them action is happening.
Long and Short-term Membership Goals for a New Gym
Everyone chases 100 members in year one. That number can mislead you. Set goals that fit your gym.
5 Steps to Success for New Gym Owners
Half of small businesses don't reach year five. Nikole Gessler and Alex Tubbs on how to beat the odds.
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