The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Coaching & Programming
How to Hire and Develop BJJ Instructors at Your Academy
Your next great instructor is probably already on your mats. Pay rates, trial classes and the pipeline.
BJJ Gym Affiliations: A Complete Guide to 7 Top Teams
Gracie Barra, Alliance, 10th Planet and more on cost, rules and what you get. It's hard to undo.
How to Build a Profitable BJJ Kids Program
Kids BJJ isn't a smaller adult class. The buyer is the parent, and kids stay for different reasons.
Women's Jiu-Jitsu Class vs. Co-Ed: Should Your Gym Run a Separate Women's Class?
Beatrice Jin ran one for three years, made close friends in it, then stopped teaching it. Both matter.
How to Build a Women's Jiu-Jitsu Program That Sticks
Not a monthly open mat. A 5-to-10-year commitment that starts with how a woman's first day feels.
Why Your White Belts Quit at Month 4 (And How to Fix It)
The excitement's gone, the curriculum feels huge, and they can't see progress. That last one's fixable.
What Is HYROX? The Complete Guide for Gym Owners
750,000+ athletes raced in 2025, and most functional gyms already own the gear. Your members will ask.
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The 5-Track HYROX Class Rotation That Doubled Race Sign-Ups Every Year
Brad Raysby started with 12 people who didn't know what HYROX was. Now race sign-ups double every year.
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
One coach, 2 to 8 clients, priced between group class and 1-on-1. More revenue, less coach burnout.
PushPress Is Expanding Into Martial Arts and Combat Sports
Still tracking student progress on note cards? PushPress is coming to martial arts and combat sports.
How to Track Belt Promotions at Your Martial Arts Academy
Promotions are only as fair as the data behind them. Here's how to track belts so nobody ready gets forgotten.
The Progrm HYROX Programming Now Available on PushPress Train
John Singleton's HYROX programming, built from coaching Games athletes, is ready for your classes.
Brute Affiliate Programming Now Available on PushPress Train
The team behind 2024 Games champ James Sprague now offers affiliate programming on PushPress Train.
How to Launch a Nutrition Coaching Program Using PushPress Grow
Automation is like accessory work: it won't build the program alone. Nicole Aucoin on where it fits.
Mayhem Affiliate: Five Reasons to Choose Mayhem Gym Programming
Mayhem Athlete Affiliate on five ways outsourced programming helps you run your gym better.
The Brand X® Method: How to Offer Gym Programming for Youth
Jeff and Mikki Martin of The Brand X Method on how to bring youth programming into your gym.
PRVN: Gym Programming for Elite CrossFit Athletes
Dwight Upshaw of PRVN Fitness on how to program for the most competitive athletes in your gym.
Park City Fit: How to Offer Gym Programming for Longevity
Chris Spealler's Park City Fit on why programming for longevity keeps your members around longer.
NCFIT: How to Offer Gym Programming for All Athlete Levels
Jason Khalipa's NCFIT was programming affiliates before it was the norm. How it serves every level.
How to Start a Senior Fitness Program to Increase Gym Revenue
Adults over 50 control 70% of discretionary spending and are free midday. Most gyms ignore them.
Big News: The Brand X® Method is Now on PushPress Train
From the founders of CrossFit Kids: a youth fitness program you can run in your gym, now on Train.
Running an Intramural CrossFit Open: How to Make it Profitable
Scoresheets, floor tape and Friday Night Lights food add up. Three ideas to bring revenue in, too.
NextGen Strength: Building Healthy Habits with a Youth Fitness Program
Kids copy the adults around them. Six steps to build healthy habits through your gym's youth program.
Creating Healthy Habits Part 4: Five Ideas to Use in Your Gym Today
Fitness, nutrition, sleep, stress. Five ideas to get your whole gym building better habits together.
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