The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Coaching & Programming
Creating Healthy Habits Part 4: Five Ideas to Use in Your Gym Today
Fitness, nutrition, sleep, stress. Five ideas to get your whole gym building better habits together.
Five Ways to Create Healthy Habits With Your Team of Coaches
If your coaches don't live the healthy lifestyle they preach, your members will feel it.
Creating Healthy Habits Part 3: Four Steps to Help Your Gym Community
Macro plans, ice baths, smart rings? Two experts say simple habits work best for your members.
Creating Healthy Habits Part 2: Four Ways to Help your Coaches
Your fittest coach struggles too. Four ways to help your team build habits they can pass on to members.
Creating Healthy Habits Part 1: Leading From the Front as a Gym Owner
Gym ownership can turn into a martyr's job. Start with your own training, nutrition and mental health.
Launch and Grow Your Nutrition Coaching Program Using Automation
Automation is like accessory work: it won't build your program alone. Nicole Aucoin on where it helps.
Creating Intrapreneurs: How to Drive Personal Training Revenue
Most 10-year coaches own a gym. Emily Beers on using personal training to keep great coaches around.
Five Fast-Track Tips for Successfully Starting a CrossFit Gym
Winging it isn't a strategy. Five areas to lock down before you open your CrossFit gym's doors.
Start the School Year Strong with a Youth Fitness Program at Your Gym
Fall brings structure and teens want to get stronger. The Brand X Method founders on how to start.
Now is the Perfect Time to Launch a Nutrition Coaching Program
After a summer of patio cocktails, people want structure. Fall is the time to launch a nutrition program.
How to Run a Successful (and Fun!) Nutrition Coaching Program
Nutrition coaching is emotional and way more than chicken and broccoli. Six ways to make it fun anyway.
Results + Fun: Six Community-Building Ideas for Coaching Classes
Results keep members around. Fun makes them love being there. Six ways to bring both into class.
Mental Health Series Part 4: How To Build a Mentally-Fit Gym Community
A sub-three Fran doesn't make someone healthy. Dr. Christina Migliara on a mentally fit gym community.
Building Strong Mental Health in Youth through The Brand X Method
CrossFit Kids founders Jeff and Mikki Martin share six ways coaches can build kids' mental health.
Mental Health Series Part 3: Protecting the Mental Health of Your Staff
Not every staff struggle needs a referral out. Where your support as an owner really helps your coaches.
How One Gym Owner is Improving Mental Health Through Self Defense
Danae Hudson came home from a war zone living in fear. Here's what she found at Valley Self-Defense.
Mental Health Series Part 1: Myths (and Truths) For Your Gym Community
Lots of members call the gym their therapy. Dr. Christina Migliara on why that's not the whole story.
The Top Three Reasons To Consider Outsourcing Your Gym Programming
PRVN coach Dwight Upshaw on why outsourced programming works for elite athletes and 80-year-olds alike.
Play The Long Game: Five Tips For Retaining Coaches
Coaches leave for school, new cities or burnout. Here's how to make coaching a career worth staying in.
Earning By Learning: The Benefits Of Continued Education For Coaches
One coach takes the seminar. Your members, your other coaches and your retention all get the payoff.
Beyond Group Classes: Drive Revenue With Gym Programming Options
Individual plans get results faster than group classes. Five add-ons that boost revenue and retention.
Three Steps To Launch A Successful Nutrition Coaching Program
Clients who pair nutrition with fitness spend 2.5x more, per a PushPress survey. Three steps to launch.
MMA School and Fitness Gym: Can You Run Both at the Same Time?
Treadmills in one room, sparring in the other. It can work, but only if you set it up carefully.
Opening a CrossFit Gym: Cost Breakdown
Equipment, marketing and finding your market. What it costs to open, and when to expect a return.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!