The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Coaching & Programming

How to Define Your Mission Statement for Your CrossFit Affiliate Gym
You're the one steering the ship. Use CrossFit's core values to build a community, not just another gym.

Staff Development Tips: Create the Best CrossFit Gym Staff
You're leading, not bossing. How to grow your coaches' skills while keeping them happy enough to stay.

Building Your Class Schedule and How it Affects CrossFit Revenue
Your schedule doesn't need to fit everyone. It needs to show members exactly when you deliver value.

Ultimate Guide to Coaching and Leadership in Your CrossFit Gym
Bossing people around kills culture. Here's a framework for developing coaches who actually lead.

What Makes PushPress’ Train a Leader in the Workout Tracking App Market
SugarWOD does group classes. TrueCoach does individual plans. Train does both on one platform.

How To Get Personal Training Clients
Getting clients doesn't have to be complicated. Start by writing down what you value, then get specific.

5 Personal Training Tips Every Personal Trainer Should Know
Assessments, custom programs, shared goals. Five fundamentals every trainer on your team should know.

Fitness Challenge Ideas for Your Gym
Gamify the grind. Challenge ideas that keep members accountable and bring in leads on a small budget.

Increase Customer Retention in Your Fitness Business
The easiest retention play? Keep members happy. A quick text after class goes further than you think.

How To Become a Personal Trainer in 4 Easy Steps: Everything You Need To Know For How To Become a Successful Personal Trainer
Love fitness and want to help people? Here's what the job actually involves and how to get certified.
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