Personal Training

Increase Customer Retention in Your Fitness Business

Increasing Customer Retention in your fitness business can be made easier through proper communication channels

Beau Bawab
April 12, 2022
Increase Customer Retention in Your Fitness Business
Increasing Customer Retention in your fitness business can be made easier through proper communication channels

The fitness world has become more accessible and more personable to everyone. Working in the fast-paced world of fitness can be tricky and gaining personal insights into your clients can be tough when you are weighed down by time constraints and client churn. We wanted to let you in on a little secret. The easiest way to increase customer retention is by keeping them happy.

Keeping your clients happy is the key to reducing churn in your fitness business. By providing them with quality service and keeping them informed of changes and updates, you will keep them coming back for more. Regularly sending thank you cards or emails after each session goes a long way in showing that you value their patronage.

This can be made easy with a simple text message after each session, a weekly check-in email or even going so far as to chart out their progress week by week. If you want to personalize the content you are sending your clients then a simple 30-second video sent to them might do a world of wonders.

Keeping up client engagement

It can be really difficult to keep clients happy and engaged in your fitness business if they're constantly moving on to new programs or trainers. One way to increase customer retention is to send them a weekly check-in email that outlines their progress and any changes or updates. This way, you can ensure that they're always kept up-to-date on what's going on with their program and how they can continue improving. Additionally, you could even chart out their progress week by week so that they can see exactly where they stand overall. This will help them stay motivated and focused on their goals!

Your clients just need to feel that you care for them. As a fitness consultant, you are more than a personal trainer. You are there to advise them on best practices in the world of fitness. Motivate them to continue with their progress and show them that they are doing a great job even when they feel like they aren't.

Customer retention through software

Keeping up with your clients can be difficult. On top of putting in the hours to train them weekly, you also need to craft their individualized workout plans, meal plans and answer any questions they may have. There are so only so many hours in the week and we find that we run out of those hours quickly. The first thing that we see get sacrificed is client communication. This can affect our retention rates.

It is no secret that customer retention rates are one of the most important factors in the fitness business. A high retention rate means that clients are coming back to your studio, class, or clinic on a regular basis. However, if client communication is poor, it can be difficult for your clients to stay loyal. Poor communication can lead to misunderstandings and conflicts, which can ultimately lead to client churn.

This is where various gym software will give you the edge over the competition. You can upload your clients to a database similar to ours at PushPress and view their progress as well as create built-in community engagement tools. This will create a community around your fitness business and make the client feel they are a part of something whether they are an individual working out alone or working out in your group classes.

Keeping Track of Communication

Keeping track of communication is an important part of increasing customer retention in your fitness business. By understanding what clients are saying and doing, you can better serve them and keep them happy. You can also use this information to improve your marketing efforts and create a more positive customer experience.

Use this mini checklist to make sure you are keeping track of your clients

1. Keep a list of your clients' names, contact information, and what services they need.

2. Send your clients reminders about their appointments and follow up with them afterward to make sure they were happy with their service.

3. Send weekly email check-ins to see how they are adjusting to the programming.

4. Send them 1-2 motivational text messages a week. One at the beginning and one at the end to keep them happy and motivated.

5. Send them their progress in an easy-to-view chart format monthly.

All of these combined will help you retain your clients for far longer than the typical 6-month average. This will lead you to have a more stable book of business and that will keep you growing.

There's no better gym and community software out there than PushPress be sure to check us out

Beau Bawab

Beau Bawab is a fitness and health writer, who also works as an L1 CrossFit coach, based out of Johnson City, TN.

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