The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Gym Operations & Leadership
How to Train Your Gym Staff on Your Software
If you disappeared tomorrow, would your front desk run without you? Tell, Show, Do, Check gets you there.
5 Weekly KPIs Every Martial Arts School Should Track
Most owners know their monthly revenue. Few know their show rate. Omar Kadi tracks five numbers weekly.
How to Hire a CrossFit Coach Who Actually Sticks
Hire fast to fill a gap and you'll be covering classes yourself in a month. PRVN's fix, from 600+ gyms.
Build the Bench: Hire Coaches From Your Members
They show up early, move well, and members already look up to them. Start developing them now.
How to Hire (and Keep) Great Gym Coaches
Source on purpose, vet for culture before skill, then give them a reason to stay. Works at any gym.
If You Run a Gym, You're Probably Being Overcharged for at Least Three Things
Our CEO spent a month negotiating a 1.9% rate. A member in banking took one look: "That's not possible."
How Much Does It Cost to Start a Gym? Full Cost Breakdown (2026)
Most small gyms land between $50K and $250K. Lease, equipment and payroll eat the biggest share.
Building Bulletproof Systems for Gym Efficiency
Still coaching classes instead of watching them? Six steps to build systems that free you up.
Gym Onboarding Series, Part 3: Straight-to-Class and Group OnRamps
Straight-to-class is still the favorite: 56% of the 1,262 CrossFit gyms PushPress analyzed use it.
Gym Growth Blueprint Series, Part 3: Hiring a Business Mentor
"Get a mentor to keep you grounded." Two gym owners on why mentorship pays off, and why sooner is better.
How Your Gym Software Can Help You Handle the Fall Rush Like a Boss
Fall means more leads. Three steps to make sure your gym software is carrying its share of the load.
Best Practices to Update Your Group Class Schedule for the Fall Rush
Summer data can lie. Five best practices to rebuild your class schedule before the fall rush hits.
Big News: PushPress Launches Insurance to Save Gym Owners Money
"I got ripped off by a payments company." Why Dan Uyemura went after overpriced gym insurance next.
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
Coaching probably comes easy. The business side is where most owners want help. See how you score.
CrossFit Affiliate Town Hall Recording Replay
Missed the Dec. 1 call? CrossFit CEO Don Faul walks affiliates through the new pricing changes.
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Got your waiver from a template or another gym? Gym lawyer Matthew Becker says don't count on it.
Owning a Gym: The Three Legal Documents Every Gym Needs
Gym owner and lawyer Matthew Becker on the three documents that save you when the unexpected happens.
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
DIY works for a lot of gym setup. Gym lawyer Matthew Becker on why the legal side isn't one of them.
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
If you can't name what's broken, you can't fix it. A SWOT gives you that list at any stage of ownership.
The Legal Checklist to Open a Gym (Entity, Insurance, Waivers, Permits)
$2,000 to $4,000 in legal work protects a six-figure investment. Permits are the usual timeline killer.
Adapt and Overcome: How to Handle the Top Ten Gym Owner Struggles
It starts with an overflowing toilet. Ten common gym owner struggles and how to handle each one.
Why Fall is the Perfect Time to Create the Optimal Gym Schedule
Summer attendance dipped, and that's normal. Fall is your window to build a schedule members will use.
Coach Connection: Seven Ways to Have Fun with Your CrossFit Coaches
Happy coaches stick around, and so do their members. Seven ways to have fun together outside the gym.
Mental Health Series Part 2: How Gym Owners Can Avoid Burnout
Long hours and money stress add up, and owner overwhelm spreads to staff and members. How to head it off.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!