Committed Club: The Ultimate Member Loyalty Program

Introducing a loyalty program that rewards member loyalty and skyrockets retention.

What is Committed Club?

Included with Core Pro and Max, Committed Club is a customizable loyalty program that lets you recognize members who check in consistently on a monthly basis, incentivizing members to show up to meet their fitness goals.

A Game-Changer for Your Community and Retention

Committed Club not only celebrates member consistency and boosts morale—it’s also proven to promote more check-ins, reduce churn, boost retention, and impact your bottom line.

Increase in
check-ins

Data shows members who check in regularly are more likely to stay engaged and committed to their fitness journey.

Reduce churn and boost retention

By promoting check-in consistency, you'll be directly impacting and increasing member retention, and reducing churn.

Boost profits in
the long-term

Watch consistency pay off down the road. Members who show up more often are more likely to stick with your gym longer, fueling long-term revenue growth.

Help members meet fitness goals

By rewarding consistency, you’ll keep members accountable to their fitness journey while building community.

See how Committed Club and loyalty programs are helping gyms thrive

How a Michigan Gym Uses Committed Club to Increase Member Retention

How Fixed on Fitness Drives Retention with Gym Member Check-Ins

Schedule a Demo

Features

What’s Included in Committed Club

Automated Member Attendance Tracking

Automatically track member attendance in your Core dashboard with no additional admin effort, freeing up time for your staff.

Automated Celebrations and Recognition

Show appreciation with automated in-app celebrations when members reach long-term milestones.

What type of rewards will you choose?

Perks for check-in streaks
Free training sessions
Free swag and merch
Gift cards to local businesses
Drawings for special prizes
Tickets to local events
The choice is yours!

Learn more

Hear From PushPress Gyms Already Using Committed Club

I would recommend starting a committed club for any gym looking to increase their member check-ins.

Within days of starting our committed club I had multiple members who didn’t come that ofter as me how many classes they been to that month and other member ask me to upgrade their memberships to give them more opportunities to come to class. Adding a committed club has been one of the best additions to the gym that I’ve made all year!

Joe Scharnweber

Stratum Fitness

If you aren't running a Committed Club yet, you need to do it NOW!

PushPress Committed Club tracker is another means of keeping our members consistent and accountable. When they see they only have a class or two left before hitting it, they take the extra step to come to additional classes. Our attendance and member retention his higher than ever!

Ren Allen

CrossFit FLxR

FAQ

Have Questions?

What should I name my club?
Naming your Committed Club is an opportunity to define its culture. Choose a name that resonates with your gym’s brand and values. We’ve listed a few ideas below, or you could use one of our AI-generated names within the product.
- Committed Club
- Frequent Flyers
- Elite Club
- 100% Club
- Sweat Society
- Workout Warriors
- Fitness Elites‍
How do I determine the rules for my club?
1. This starts with determining your philosophy. We have seen successful Committed Clubs with a range of check-in rules set. Use your gym’s philosophy and culture to help you define the number of check-ins for your Committed Club.
  - Do you want the Committed Club to be more inclusive? If that aligns with your culture, consider an “easier” number of check-ins per month like 8 or 9.
  - Do you want a more exclusive Committed Club? To really level up behavior and commitment, select a number that’s more difficult for your members, like 16 or 19. Note: we do not recommend more than 20 check-ins for the Committed Club to ensure your clients are getting rest days and preventing injuries.
  - Consider your plans: If you have a few plans - for example, an 8x per month and a 12x per month plan - consider selecting a check-in number that pushes members to the next level of membership. In this example, your check-in number may be 10 or 12 to help drive those on the 8x per month plan to the next level.
  - Be inclusive: The best Committed Clubs are all-inclusive, driving all types of check-ins (classes, appointments, events, and open gym), ensuring it’s easy for members to understand.
How do I launch a Committed Club?
1. Build anticipation: Promote the Committed Club with excitement! Use your social media, social feed on the Members or Branded app, and in-gym announcements to get members pumped.
2. Consistency is key: Run the Committed Club every month to create an ongoing sense of challenge and reward. It may take a few months before it really starts to drive a change in check-ins.
3. Keep members on track: Use mid-month notifications to encourage those who are falling behind to get their check-ins in. It’s the little nudge they need to stay motivated!
Do I need to offer rewards?
While rewards can be a great way to add an additional incentive for your members to participate, they are not necessary. Our solution provides plenty of opportunities to recognize members who make it, and some gyms running Committed Clubs have shared that they still see positive engagement without rewards.
What rewards should I offer?
1. Rewards don’t have to be expensive—they just need to make your members feel valued and appreciated. Thoughtful rewards show that you recognize their dedication. The key is to choose a structure and rewards that resonate with your community.
2. First, determine how you want to structure your rewards:
- Monthly drawing for a reward: Each month, members who qualify for the Committed Club are entered into a random drawing for a special prize. This adds an element of excitement and unpredictability.
- Monthly rewards for all: Every member who qualifies for the Committed Club receives a reward. This could be something simple but meaningful, like gym swag or discounts on services.
- Quarter- and Year-End Rewards: For members who stay consistent across multiple months, offer bigger rewards at the end of each quarter or year. For example, anyone who makes it in all 3 months of the quarter gets a reward or one person is randomly selected for a reward. Others will do a year-end reward and limit it to members who have made it into the Committed Club 9 or 10 months of the 12 total. This incentivizes long-term participation.
- Rewards for streaks: Recognize members who maintain streaks of consecutive months in the Committed Club. The longer their streak, the better the reward. For example, 3-month, 6-month, and 12-month streaks could each have different levels of rewards.
Next, choose the types of rewards you’ll offer:
- Drive engagement with in-house offerings:
  - Free sessions for your gym or studio’s amenities like cold plunge or sauna
  - Complimentary personal training sessions
  - Gym-branded apparel or merchandise (bonus: members wearing your gear makes them more connected to your brand!)
- Partner with local businesses:
  - Offer massages, wellness treatments, or spa days
  - Gift cards to local cafes, restaurants, or health stores
  - Tickets to a local game or event
  - Pay for an all-inclusive trip for 2 to an awesome destination
- Merchandise or Swag
  - Everyone loves some branded swag! Some successful ideas we’ve seen are:
    A Yeti cup or water bottle
    A custom Committed Club sticker for each month during the year
    Branded tees or hoodies
How do I run a successful Committed Club program?
Check out our how-to guide, which has all the information you need to get started and run an effective program.