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Tax Season Reality Check: Is Your Gym's P&L Helping or Hurting You?
Most gym owners dread tax season — not because of the taxes, but because it's the one time a year they're forced to confront numbers they've been avoiding.
They check revenue, glance at expenses, and hope everything adds up. But hoping isn't a financial strategy.
In this on-demand session originally aired in March 2026, Zach Forrest and PushPress CFO Brian Aung break down real-world gym P&L examples and show you exactly what healthy financials look like — and what quietly signals trouble.
This isn't an accounting lecture. It's a practical review of the numbers that determine whether you're building a sustainable business or just staying busy. If you're ready to stop guessing and start understanding your numbers, this one's for you.
Watch On-Demand
The metrics that actually matter
Not every number on your P&L deserves equal attention. We'll show you which ones reveal whether your gym is truly profitable — or just generating revenue.
The benchmark for healthy expense structure
How payroll, rent, and marketing should stack up as a percentage of revenue — and where most gyms silently drift off course.
Cleaner books = less tax stress
Why organized financials don't just help at tax time — they improve every decision you make for the rest of the year.
Get started today
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