The Business of Fitness Blog
A strong retail sales program can be extremely impactful for a fitness business. Having great merchandise can also increase your revenue and retention.
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Understanding human relationships can be pivotal to your gym's sales and member retention. Here, we look at the Initiating Phase to increase gym lead conversion.
Forming meaningful relationships in your fitness business can be the difference between a new client coming or going. That's why creating a process to generate raving fans is so important.
Pricing is actually one of the most dreaded tasks by CrossFit affiliate owners - find simple systems that work and make the process frictionless.
BJJ gyms have unique equipment and supplies, so how do you properly open one and avoid the pitfalls that other BJJ gyms fall into? Like this!
CrossFit affiliates have a specific obligation to self-reflect, but what does it mean, and what does it do you for and your business? We expand on it and explain.
Your mission statement is your compass, and defines you as a CrossFit gym owner - this is what you need to know about it, and how you can turn this into your business model.