How a One-Woman Yoga Studio in a 12-Stoplight Town Runs on PushPress

Katherine Johns opened Blissful Balance Yoga in Floresville, Texas in July 2025. She specializes in yin and chair yoga, teaches every class herself, and eleven months in had thirty-four members. Running a business that size means the admin has to happen without an admin.

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Introduction

A Yoga Business in a Town With Twelve Stoplights

Katherine describes her market precisely: “I live in a small town, Floresville, Texas, 7,000 residents, 12 stoplights, and I have a yoga business.”

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She is entirely unapologetic about her numbers.

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“I have 34 members, which doesn't sound like a lot, but it works for me,” she says.

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What it takes to make that work is a business that runs itself between classes.

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The Problem

A Studio of One Has No Admin Department

When the owner is also the only instructor, every payment taken, every schedule sent and every head counted comes out of the same pool of hours as teaching. There is nobody to hand it to.

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Class-Based Pricing Is Fiddlier Than Memberships

Katherine does not sell monthly memberships. She sells classes.

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“For my yoga business, I charge by class,” she says.

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Class packs mean tracking who has credit left, who has run out, and who needs asking to buy more, per person, indefinitely. Done by hand, that is a spreadsheet and a nagging feeling.

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The Solution

Prepaid Packs, Bought in the App

Katherine groups her classes into six-packs that members buy and prepay for themselves.

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“I do like a prepay kind of system so you can buy six classes is kind of like the way I group them,” she says. “You can get six classes and prepay for them. You can do it on the app.”

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Two details matter more than they sound. The first is tax: “It'll charge them tax, sales tax also, so I can also have my taxes taken out.” The second is that members who would rather not pay in an app are not stuck. “Or they can write me a check and I can submit it for them,” she says.

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A Deliberate Choice Not to Expire Anything

Class packs can be set to expire. Katherine turned that off on purpose, and her reasoning is pure small-town yoga studio.

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“You have the ability to have expiration dates on the classes. I choose to have no expiration dates on the classes because people go on vacation and they're worried about losing their classes,” she says. “So I tell them you don't have to worry about it. Go on your vacation. Have fun, but come back.”

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The Reorder Email Nobody Has to Remember

The one piece of chasing she would otherwise own happens by itself.

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“Because of the way I do payment, when they run out of classes that they've already prepaid for, they get an email. And I know because I also get the email and that way they can purchase another set of classes,” she says.

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One Weekly Email to Seventy People

Every week Katherine sends the schedule, and she sends it wider than her member list.

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“All I have to do is go to the app and click members. And I also click X members and I click leads, anybody who's like contacted me but hasn't actually committed,” she says. “And so instead of sending just 34 emails, I'm sending closer to like 70 emails.”

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Past members and never-quite-members get the same nudge as everyone else: “Hey, go to yoga this week, sign up for your classes.”

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Result

The Room Is Ready Before Anyone Arrives

The payoff Katherine names first is not financial. It is that sign-ups tell her what to set up.

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“When people sign up, I know how many students I'm going to have and I can set up the classroom before they come. So like with chair, the chairs are all set up,” she says. “All they have to do is walk in and sit down and start talking to their neighbors.”

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Her members noticed. “It works out so nicely. And they've even commented how they appreciate that the room is already set up,” she says.

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For a chair yoga class, that is not a small courtesy. It is the difference between arriving to a room being assembled and arriving to a room that was expecting you.

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The Honest Caveat

Katherine is upfront that not everything is frictionless, and equally clear about where the friction actually sits.

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“The only problem I run into with PushPress has nothing to do with the app. It has to do with my members because some of my members are older and they don't wanna download another app or any apps,” she says.

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Her workaround is a human one. “I have stressed to them that they need to tell me when they're coming. They email me or text me and say, hey, I'm coming. And then I can sign them in.”

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Conclusion

Small Business, Whole Business

Thirty-four members does not need enterprise software. It needs the payments collected, the schedule sent, the reorders prompted and the headcount known, without a second person to do any of it.

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“So it's very convenient and it's very easy and I'm gonna keep using it,” Katherine says.

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Ready to run your studio without an admin day? See what PushPress can do for your gym. Book a Demo Today.