How CrossFit Prescott Valley Stopped Letting Leads Fall Through the Cracks

Irene Smith has owned CrossFit Prescott Valley in Prescott Valley, Arizona since well before most gyms took lead follow-up seriously. Ask her what PushPress has done for the gym and she does not start with billing or scheduling. She starts with the leads, and with the fact that none of them get missed.

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Introduction

The Follow-Up Problem Every Gym Owner Recognizes

Somebody fills in a form on the website, and then what happens depends entirely on whether anyone gets to it.

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“I think probably the number one thing is the leads,” Irene says.

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The Problem

Interest Has a Shelf Life

A prospect who contacts a gym is interested for a short window. If the reply comes hours or days later, or if a first message goes out and nothing follows, that person has usually moved on to whichever gym answered.

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For an owner also coaching classes and running a business, being the one who always replies fast is not realistic.

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Automation Usually Sounds Like Automation

The obvious fix is to automate, and the obvious cost of automating is that the messages stop sounding like a person. For a gym whose whole pitch is community, a canned auto-reply is its own kind of damage.

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The Solution

Automated Follow-Up That Still Sounds Like the Gym

Irene runs her lead follow-up through PushPress Grow, the CRM and lead generation add-on to Core. The messages are automated. The words are hers.

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“It's an automated process, but it seems like it's from us cuz we have customized the message,” Irene says.

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A Sequence That Does Not Stop at One Message

The chain starts the instant somebody reaches out and keeps going until they either book or clearly are not interested.

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“Soon as somebody contacts the gym through our website, immediately they get a response and then we follow up with that and then the system follows up again if they haven't booked like a no sweat intro or something like that,” Irene says.

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Three touches, only one of which needs a human: the instant reply, Irene's own follow-up, and then Grow picking the thread back up when a No Sweat Intro still has not been booked.

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Texting and Email for the Members Already There

The same communication tools do a second job once someone joins. Ahead of competitions like the Desert City Classic, Irene uses PushPress texting and email to get members signed up and hyped, alongside the low-tech option that still works: the chalkboard in the gym.

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The texting side is new for them, and she is blunt about the difference it made, calling it a game changer twice in the same breath. Email she describes simply: “the emails that we can send out super easy.”

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Result

Nobody Gets Missed

Irene's summary of what the automation actually bought her is the whole case for lead follow-up in one line.

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“It's incredible that nobody falls through the cracks with PushPress,” she says.

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More Members Stepping Onto the Competition Floor

The community side is growing too. Last year was the gym's first with a Masters athlete competing. This year Irene expects a couple of teams plus two Masters athletes.

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“So, a lot more,” she says.

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Conclusion

Automate the Speed, Keep the Voice

The trade most gym owners think they are making, faster follow-up in exchange for sounding like a robot, is not a trade Irene had to accept. The system moves at machine speed and reads like her gym.

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Ready to stop losing leads to slow follow-up? See what PushPress can do for your gym. Book a Demo Today.