The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Sales

Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Learn how to run a successful gym presale to build revenue, sign members, and create buzz before your grand opening. Actionable tips from gym owners who've done it.

Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
The third stage in the customer journey is purchase. Here are five ways gym owners can close the sale and turn prospects into new members!

How to Level Up Your Gym Member Experience with QR Codes
QR codes are a powerful option to improve member experience and drive gym revenue. Here are four ideas to implement in your gym today!

Selling Gym Memberships: Tips From The Pros At LASSO
Selling gym memberships is more than just listing class times and sharing prices. Here are five tips to increase your close rate from the pros at LASSO!

The Price Is Right: How To Set Your Gym Membership Pricing
Setting your gym membership pricing is one of the most important steps for financial success. Here's what to consider when getting started!

LASSO Series Part 3: Tips From The Pros On Closing Sales
Closing sales is a prerequisite for gym owners to upsurge revenue and growth. Here are some tips from LASSO to change your mindset and close more sales.

Provide Membership Value To Improve Sales and Retention
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.

Grow Your Gym: A 5-Step Sales Process
Grow your gym by getting quality leads through your door, developing a relationship and making personalized recommendations.

Five Gym Revenue Streams You Must Have
If you want to make money, you need to think about how you can add revenue streams for your gym business. Here are some ideas that will help.

You’ve never lost a sale to price
Losing a sale in your gym is typically not about price. Use these key sales techniques to close more deals and impact more lives.

Cut Expenses – Negotiate Short-Term Lease Amendments
As you work on the front-facing aspect of your business – keeping your facility clean and ensuring customers feel safe – do not ignore the other side that will inevitably suffer.

Communicate and Be Transparent With Your Members
The bottom line is you need to show your members that you are taking all the necessary precautions to keep their health top of mind. The reality of this virus is it is inevitable.
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