Gym Management Blog

The Business of Fitness Blog

Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Category: Sales

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Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Sales

Gym Presale Tips: 5 Ways to Build Revenue Before You Open

Learn how to run a successful gym presale to build revenue, sign members, and create buzz before your grand opening. Actionable tips from gym owners who've done it.

April 7, 2026
6
 min
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
Sales

Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)

The third stage in the customer journey is purchase. Here are five ways gym owners can close the sale and turn prospects into new members!

July 16, 2024
5
 min
How to Level Up Your Gym Member Experience with QR Codes
Sales

How to Level Up Your Gym Member Experience with QR Codes

QR codes are a powerful option to improve member experience and drive gym revenue. Here are four ideas to implement in your gym today!

August 18, 2023
4
 min
Selling Gym Memberships: Tips From The Pros At LASSO
Sales

Selling Gym Memberships: Tips From The Pros At LASSO

Selling gym memberships is more than just listing class times and sharing prices. Here are five tips to increase your close rate from the pros at LASSO!

March 8, 2023
4
 min
The Price Is Right: How To Set Your Gym Membership Pricing
Sales

The Price Is Right: How To Set Your Gym Membership Pricing

Setting your gym membership pricing is one of the most important steps for financial success. Here's what to consider when getting started!

November 28, 2022
8
 min
LASSO Series Part 3: Tips From The Pros On Closing Sales
Sales

LASSO Series Part 3: Tips From The Pros On Closing Sales

Closing sales is a prerequisite for gym owners to upsurge revenue and growth. Here are some tips from LASSO to change your mindset and close more sales.

November 15, 2022
5
 min
Provide Membership Value To Improve Sales and Retention
Sales

Provide Membership Value To Improve Sales and Retention

Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.

September 20, 2022
3 minutes
 min
Grow Your Gym: A 5-Step Sales Process
Sales

Grow Your Gym: A 5-Step Sales Process

Grow your gym by getting quality leads through your door, developing a relationship and making personalized recommendations.

September 11, 2022
5
 min
Five Gym Revenue Streams You Must Have
Sales

Five Gym Revenue Streams You Must Have

If you want to make money, you need to think about how you can add revenue streams for your gym business. Here are some ideas that will help.

January 12, 2022
6
 min
You’ve never lost a sale to price
Sales

You’ve never lost a sale to price

Losing a sale in your gym is typically not about price. Use these key sales techniques to close more deals and impact more lives.

May 4, 2021
5
 min
Cut Expenses – Negotiate Short-Term Lease Amendments
Sales

Cut Expenses – Negotiate Short-Term Lease Amendments

As you work on the front-facing aspect of your business – keeping your facility clean and ensuring customers feel safe – do not ignore the other side that will inevitably suffer.

April 1, 2020
 min
Communicate and Be Transparent With Your Members
Sales

Communicate and Be Transparent With Your Members

The bottom line is you need to show your members that you are taking all the necessary precautions to keep their health top of mind. The reality of this virus is it is inevitable.

April 1, 2020
 min
5 Steps to Success for New Gym Owners
Sales

5 Steps to Success for New Gym Owners

June 5, 2019
 min

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