Summit

CrossFit Owners & Coaches Conference 2026

Signia by Hilton

San Jose, CA

Jul 22

July 23, 2026

7:30am-5:30pm, Daily

CrossFit Owners & Coaches Conference 2026

The best gyms don't grow because they work harder. They grow because their owners know where to spend their time, and because they see what's coming before everyone else does.

Something big is forming in fitness right now. PushPress data shows new demand building from more directions than we've ever seen, and the affiliates who recognize it first will be the ones positioned to win.

That's why PushPress is heading to the CrossFit Owners & Coaches Conference 2026 with two moments you won't want to miss: the premiere of Building WE CrossFit, and a keynote from PushPress CEO Dan Uyemura, The Coming Wave of Fitness.

The CrossFit Owners & Coaches Conference is CrossFit's premier business and education event for affiliate owners, coaches, and leaders looking to build stronger businesses and better communities. Alongside our sessions, you'll find:

Two full days of business, leadership, coaching, and operations education
Sessions from experienced affiliate owners, industry experts, and CrossFit leadership
Practical strategies to improve retention, coaching, staffing, and business performance
Networking with affiliate owners and coaches from around the world
Up to 14 CEUs for eligible CF-L3 and CF-L4 trainers attending the full conference

If you're serious about building a healthier, more profitable affiliate while delivering an even better member experience, this is where you need to be. Stop by the PushPress booth (Booth 29), catch the premiere, and join us for Dan's keynote.

PREMIERE: BUILDING WE CROSSFIT | Wed, 7/22 at 5:35pm

Be there for the first showing of Building WE CrossFit, a film about the people, the grind, and the community that make opening and running an affiliate unique. It's a tribute to what you do every day, and we're proud to premiere it live at OCC.

KEYNOTE: THE COMING WAVE OF FITNESS | Thurs, 7/23 at 10:40am

PushPress CEO Dan Uyemura makes the case that the next shift in fitness is bigger than most people are ready for. Using PushPress's own data, he shows how CrossFit's goal of 30 million people stops looking like a stretch and starts looking like math. The wave is already forming — the real question is which affiliates are built for it when it arrives. You'll walk away knowing what it means for your affiliate and the first moves worth making now.