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Zach Forrest, PushPress: Thank you again for joining us, and welcome to another Push Start webinar. Today, we are…
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Zach Forrest, PushPress: hoping to cut through all the AI hype, I'll say. Although the AI hype is kind of warranted, but we are looking to show how real gym operators are actually using AI to save time
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Zach Forrest, PushPress: clean up processes, build better systems at their gym. So today, I'm joined by Ms. Sarah Muehler from Macktown CrossFit, and Mr. Ron Hansen from CrossFit EMC. Ron, where is CrossFit EMC? I totally forgot.
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Ron Hansen: It's in Salt Lake City, Utah.
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Zach Forrest, PushPress: Salt Lake City, and Sarah, you're from…
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Sarah Muehler: mixed person.
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Zach Forrest, PushPress: McPherson. Yeah, McPherson.
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Sarah Muehler: Kansas.
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Zach Forrest, PushPress: In Kansas, yep, my neighbor, my… I love that, right, right across the plains, right?
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Sarah Muehler: Yeah, true.
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Zach Forrest, PushPress: So both of you guys are gonna be walking us through two pretty different AI workflows or projects, and I'm hoping that everyone watching, listening, either live or this recording, can steal it and use it for their own gym.
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Zach Forrest, PushPress: We're their own business. Now, James Paletti was, also supposed to be here. He's from Spectrum Sports in New Jersey, but he had to urgently step away to coach a class, and I'm sure, everyone can have some empathy for that when a coach calls out last minute and
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Zach Forrest, PushPress: You gotta… you gotta cover the bases, right?
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Zach Forrest, PushPress: So, I'm gonna give you an overview, excuse me, an overview of what he's built, and then after the webinar, every single one of you guys, you're gonna get, I think it's 3 Loom videos.
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Ron Hansen: I knew.
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Zach Forrest, PushPress: And we may stitch it together, but you guys are gonna get his entire walkthrough that shows the process, so you don't miss out on anything there.
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Zach Forrest, PushPress: Alright, I do want… oh, real quick. Couple things. One.
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Zach Forrest, PushPress: If at any point in time you guys have questions, put them in the chat or in the Q&A, and I'll make sure that they are asked at the relevant time, or pertinent time. I do wanna… I do wanna point out, remember, today is not…
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Zach Forrest, PushPress: The goal isn't to become an AI expert. I really just hope that you're able to leave with one practical workflow that you can try either today, tomorrow, or early next week, or maybe over the weekend if you have some downtime. And to start, I'd like to ask everyone to answer this one question.
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Zach Forrest, PushPress: If there was…
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Zach Forrest, PushPress: If there was something that you wish you could stop doing manually in the gym, like a task.
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Zach Forrest, PushPress: and you already haven't tried it with AI. I want that… I want to see that in chat, because even if we're not addressing it today, it might give us some inspiration for a future webinar, or we might know someone that has already addressed that problem. So, again, what task inside your gym do you wish you could stop doing manually? Whatever comes top of mind at any point during the webinar.
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Zach Forrest, PushPress: Throw that in there, and we're gonna be recording that so we can use that for, ideas later on.
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Zach Forrest, PushPress: Sir, are you good to go?
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Sarah Muehler: Yeah.
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Zach Forrest, PushPress: Alright, so…
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Zach Forrest, PushPress: Sarah, I think we… you and I, we talked about marketing a little bit, and how you leverage AI for marketing, and I think…
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Zach Forrest, PushPress: most owners, when we mention AI, I think the vast majority of them think, you know what? That just means I'm using it for emails, or social media posts, or ad copy.
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Zach Forrest, PushPress: But you've been using it more like an operations assistant, specifically the AI assistant inside PushPress, correct?
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Sarah Muehler: Yeah, I think I probably use, you know, ChatGPT or whatever similarly to most gym owners in that way, where we've kind of scheduled and systemized some of the marketing or social media scheduling and content that way. I have been…
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Sarah Muehler: much more kind of playing around is probably the best way to describe, within Core, that AI assistant in there, and, I've been with PushPress since, I think, 2015, and so…
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Sarah Muehler: for me, there was a lot of, data in there from, like, a cleanup standpoint that would have taken me… takes me a long time to go through and do some things. I've used PushPress for…
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Sarah Muehler: different iterations of how I've used it and how well I've used it. And so, for me, AI caught up enough in there that when I started playing around into kind of updating and kind of playing around with my historical data.
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Sarah Muehler: it caught up enough that it's been really helpful, in some of that way. So, some cleanup stuff that, I can show you guys one thing I used it for, and then,
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Sarah Muehler: really, it's not as task-oriented sometimes. Sometimes it's just information that it can give me now, that I can use to check our already operating systems, and that's been really helpful, too, to kind of, I think I said reverse audit, some of our systems for that, too.
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Zach Forrest, PushPress: I stole that phrase from you when I heard it, I was like, yes, I like that, there's something there. So…
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Zach Forrest, PushPress: I really like the data cleanup. As soon as… I should tell you, as soon as we got off the call, that was the prompt that I used. I was like, I'm doing this right now, because I want clean data. Can you… I think that's, incredibly beneficial for especially people that are in Core, or Grow, or their CRM every day, wanting to make decisions
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Zach Forrest, PushPress: database decisions.
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Zach Forrest, PushPress: having the data be accurate and clean, so to speak, is important. Can you walk us through that real quick?
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Sarah Muehler: Yeah, so I'll screen share just kind of… I have it up,
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Sarah Muehler: I'll see if I can let it…
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Sarah Muehler: Sorry.
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Sarah Muehler: So the prompt that I used, we'll see if I can get to it, but, so in the AI Assistant, the prompt that I used was really what had happened over the years was that, I had a chunk of time with my membership base that if someone was pausing a plan, they just kind of stayed paused, even if… whether they came back or not. I would pause without a return date.
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Sarah Muehler: And so I had a lot of clientele, maybe an embarrassing amount of client data in there that was…
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Sarah Muehler: paused with no restart date, so they still were kind of showing up in membership, because they were paused, and in order to go back in there and clean that up, you have to restart and, like, resume, and then cancel, resume, and then cancel. Real quick.
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Zach Forrest, PushPress: Real quick, you said that, and I just had… remember I told you guys, this is gonna be out of context, but I have to tell you, Sarah, I just paused Jackson's membership.
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Sarah Muehler: Yeah.
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Zach Forrest, PushPress: So Jackson is a person that signed up at my gym, and was a previous member at Sarah's gym, for context, and we were talking about it before we started the webinar. And I literally just did what you were talking about. I set the pause without an end date.
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Sarah Muehler: Yep.
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Zach Forrest, PushPress: I remember you talking?
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Sarah Muehler: your system whether he comes back to your gym or not.
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Zach Forrest, PushPress: And now I have to change it. I'm sorry, I just had to let you know, that's what I just did to Jackson. Okay, keep going.
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Sarah Muehler: What years of that, where I had people that I'd paused, and then… and so, our memberships kind of were a little bit jumbled. That way, I had active memberships and paused, you know, you know, CORE does a good job of kind of separating those, but I really just wanted to, like, clean those up so those were all canceled
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Sarah Muehler: memberships, and they weren't kind of in this limbo in the system. And so, I did the AI assistant, and I said, give me a report with all members who have a paused plan without a restart date. And…
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Sarah Muehler: got 140-some on my list. And so that's how many people I had in the system that had paused without a restart date and were kind of in this, like, limbo data-wise. And so, I went through that and checked to make sure that those were all
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Sarah Muehler: in fact, plans I wanted to then cancel, you know, but also went through and made some notes of, like, how long ago they were canceled or paused, or whatever, just to see if those were, again, maybe, like, warm-ish leads that I could move over into that direction. But then, once I was sure that the list was what, you know, we wanted to pause, then I just said resume, and then cancel all members on this list.
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Sarah Muehler: Done.
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Sarah Muehler: I went back and double-checked, and I… yeah.
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Zach Forrest, PushPress: It was just, like, a bulk update.
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Sarah Muehler: Yep, it was a bulk cancel, which was…
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Zach Forrest, PushPress: What was the prompt? It saved me so much time. Do you remember the prompt that you used?
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Sarah Muehler: Yep. Once I had the list, like, that it was the way I wanted, so, like, I had the full list. The prompt I used was, give me a report of all members, with a paused plan without a restart date.
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Sarah Muehler: I can drop that in chat, too.
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Zach Forrest, PushPress: Yeah, go for it.
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Sarah Muehler: Yep.
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Sarah Muehler: And then, I kind of self-audited, you know, and said, okay, remove this person, remove this person, remove this person, if I wanted to keep them, you know, in that space. And then I said, resume and cancel all members on that list.
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Sarah Muehler: And I'll put that in.
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Zach Forrest, PushPress: I was looking at… I was exploring, while you get that in there, I was exploring other bulk actions that the AI assistant can take, and I really like this. So anything to do with, subscriptions canceling, or pausing, or unpausing.
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Sarah Muehler: Yeah.
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Zach Forrest, PushPress: descriptions all at once, checking in multiple members to a class simultaneously. You can just drop their names in and say, 4PM CrossFit, or whatever it is, or whatever, and booking multiple sessions. I'm going to be using this workflow, booking multiple sessions for a member,
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Zach Forrest, PushPress: or canceling an appointment in one step. So I'll just be able to pull it up, and I use voice-to-text. I'll just talk to the assistant, and it'll happen.
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Zach Forrest, PushPress: So that's… that's…
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Sarah Muehler: I feel like since I started using the AI Assistant, even just when it first launched in beta, to now, it is so much more improved, because there were things I was trying to do, you know, a while ago, even.
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Sarah Muehler: with a membership plan of, like, oh, change this or switch it, and it really wasn't as fast as me. Like, I could go in and do it faster than it was doing it, and I'm finding that not to be the case as much anymore. It's like, it's really starting to speed up the process of doing that, so…
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Zach Forrest, PushPress: That's… so, I mean, not only is the AI assistant improving, but probably your ability to leverage it and how to ask questions is also… we're learning as well.
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Sarah Muehler: the more I'm in there, the more I understand the way to phrase something or the prompt, and I am the least techie person on the planet. I mean, I just… it's not my jam, and so…
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Sarah Muehler: really just being willing to go in there and kind of keep trying to find out which the right way to say something gets you the information you need. That learning curve has started to really improve just for myself within that, and it's really helpful.
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Zach Forrest, PushPress: I love that. So, Shane Woodward in the chat asked a question about, using AI, or maybe the AI assistant, specifically reaching out to at-risk or declined payment members, and I feel like that's the next thing that you were going to talk about, right?
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Sarah Muehler: Yeah, so the other thing that I kind of, I would say, happened upon in there was, you know, I've run an at-risk report. So, prompt I would give in there is, give me a list of all clients who haven't checked into any type of session for 7 days.
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Sarah Muehler: And so then I would get that list. And so…
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Sarah Muehler: then I can go in there, and this is where I kind of had this, like, kind of reverse audit, and go through and personally kind of look at that and go, okay, are these people that have come to class.
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Sarah Muehler: they've been present, I've seen them, or I, you know, text a coach and be like, hey, has so-and-so been to class in the last week, or whatever, has anybody seen them? And they have, so they're coming, but they're not checking in.
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Sarah Muehler: So that gives me a contact opportunity there, whether that means
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Sarah Muehler: do they not understand how to? Is there something in the process or the system for them? Did they just forget? We have a committed club, so if it's a 12 check-ins a month.
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Sarah Muehler: That's important to some people, so that's even a contact point, too. It's like, hey, I know you came to the gym last week, but you don't have a check-in, you want me to catch that up for you? You know, kind of thing.
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Sarah Muehler: Or that gives me, again, at-risk is what it's for, right? So I can go through and see who, you know, actually hasn't been there. But what I noticed is that it would spit out my report of these people that haven't checked in, and that's giving me maybe people that,
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Sarah Muehler: have switched plans that aren't updated properly, or if my coaches are supposed to be doing the check-ins on, like, our personal training or semi-private, are they not checking them in? That gives me an opportunity to check that system, like, okay, do we need to figure out something that they just forget? Is this a system problem?
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Sarah Muehler: So, a quick at-risk report can send me in a lot of different directions.
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Sarah Muehler: As far as communication with clients, communications with coaches, and an opportunity for me to kind of audit what's happening in there. And so, that's the one that I kind of, again, was just, like, an at-risk report, and then I was like, hey, we've got a few things here that I could utilize this for, more than maybe what it would seem.
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Zach Forrest, PushPress: Yeah, I think that's extremely powerful in that it gives you, more insight into how the system of your business as a whole
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Zach Forrest, PushPress: Because, I mean, we're selling accountability. That's one of the things that a lot of gyms sell, and that consistency of contact and communication is a big aspect of that accountability, and what you've done is now you've
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Zach Forrest, PushPress: for lack of a better term, again, systemized. How often do you run… do you do this? Is this weekly?
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Sarah Muehler: It's usually about every 2 weeks, I'll make sure, because we kind of have a system, too, where we get notified if someone does, like, in Grow, you get a notification, and so that kind of… if there's something imminent there, I can deal with it, but this kind of gives me a broader, like, look at that. And so, at that point, we don't…
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Sarah Muehler: I don't automate anything, like, personal contact-wise from that point on. That's us reaching out and communicating, so I don't like automating those… I'm the same way.
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Zach Forrest, PushPress: I'm the same way. Like, Dima in chat just put it, he,
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Sarah Muehler: Oh, yeah.
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Zach Forrest, PushPress: Create a workflow and grow to send a message to Team Slack.
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Zach Forrest, PushPress: to notify the team if someone didn't check in for 5 days. I love that, especially if your gym uses Slack. What I've done is I've assigned… every single one of our members is assigned a quote-unquote owner in Grow, and they're assigned a coach
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Zach Forrest, PushPress: in core, and it's the same person. So, like, if I were to pull up Jackson's profile right now, he's assigned to me. And so, when I use the AI assistant for my at-risk.
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Zach Forrest, PushPress: I will go in and… because the at-risk report in CORE doesn't, by default, show the owner or coach. I will ask, hey, can you show me at-risk athletes broken down by assigned coach?
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Zach Forrest, PushPress: And it'll be like, here are all Zach's athletes, here are all Ben's athletes, here are all Caitlin's athletes. And then I can set up, similar to how Dima did it.
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Zach Forrest, PushPress: where it sends Slack messages, or create tasks, For each individual person.
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Zach Forrest, PushPress: And I… so I… but I hadn't thought of it to reverse audit the check-in process. I was just dumping them on the coaches that they were assigned to and letting them deal with it. But I am also similar like you, where I don't… I don't like to automate communication, personal communication like that. Ron, do you do that at your gym?
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Ron Hansen: No, I don't do that, no. In fact, I don't like my,
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Ron Hansen: I don't really like my workflows. I have it set up that I get a message when somebody fills out a contact form, and then I make contact with them personally.
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Zach Forrest, PushPress: And you do it personally, yeah. I feel like there are a lot of owners that are doing that, because
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Zach Forrest, PushPress: It almost… I… this is, like…
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Zach Forrest, PushPress: this isn't data, obviously, but it almost feels disingenuous to me sometimes when it does it, and I think our prospects get that, or they might feel like that, but that's just a complete anecdotal, like, just a feeling. I'm not saying that that's justified at all. I know plenty of owners that are very successful, very gym… plenty of gym operations that are very successful automating all that outreach.
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Zach Forrest, PushPress: Very, very cool. I do have a question, Ron, Sarah, I'm curious, to break up the workflows,
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Zach Forrest, PushPress: if…
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Zach Forrest, PushPress: Let's say a gym owner has 1 hour tomorrow, Friday, right? Tomorrow's Friday, right? Yeah. What is the first
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Zach Forrest, PushPress: operational question they should ask the AI assistant or the AI platform that they use? Like, what is the… where should they start? If they want to… if they want to start diagnosing or figuring out how to use AI? What do you think the first thing is that they should ask?
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Zach Forrest, PushPress: or talk to AI about.
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Sarah Muehler: Go for it, Ron.
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Ron Hansen: I… I think the first thing that you should ask the AI assistant is, ask about the health of your affiliate.
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Zach Forrest, PushPress: Oh, wow, there you go. Yeah, it's probably gonna… it's gonna spit out a bunch of information at you.
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Ron Hansen: It's gonna give you a huge list of stuff, and then you can start dialing into the things that you can prioritize, you know, what can I take care of in 30 minutes, what's going to take me
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Ron Hansen: 3 days. Yeah. And then… and then you start knocking things off the list.
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Zach Forrest, PushPress: I like that. I would use the AI to then prioritize those things. Hey, what… I'd be like, cool, if I only have an hour today, help me prioritize.
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Ron Hansen: Exactly, exactly.
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Zach Forrest, PushPress: I like that. Sarah, what do you… do you have anything different?
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Sarah Muehler: I actually just did this yesterday within the AI assistant of… toward the end of the month, like, if you have a revenue goal or something like that, and so it was, what's our current revenue, how far are we, you know, away from this target, and then what's the best way to get there in the next 5 days, or 4 days, or whatever. That was really helpful, because it, again.
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Sarah Muehler: It kind of returns to you some options that then you can, you know, kind of prioritize of…
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Sarah Muehler: you know, does this mean I need to reach out to, you know, paused plans? Do I need to reach out to at-risk people? Do I have invoices that are open? And it shot all that stuff out to me, in the AI assistant of, these people have open invoices, this person hasn't checked in in so many days, so what would be the most, from a gym health standpoint, what's going to be your most effective task that, you know, you can tackle in the next couple days?
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Sarah Muehler: I love the health one, I do that one periodically, too, just out of curiosity sometimes, but, mine was a, you know, like, from a revenue standpoint, if you have targets, or if you have goals for the week, how many leads do you want in a month, how many contacts do you want in a month? Just kind of depends on what your, I think, intention for your gym is at the time.
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Zach Forrest, PushPress: I love that. I think I took… I kind of took a combination of you guys' approach, and Sarah, it was definitely, after our data audit question, and I typed… I'm gonna put this prompt into chat, just so you guys can see it. This is what I typed into the AI assistant.
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Zach Forrest, PushPress: I need to do a data audit, comb through our entire system, and find where we have redundant, incorrect, or missing information to make sure our metrics are more precise and or accurate. Ask any clarifying questions needed to do this task perfectly. And I was actually surprised at what it spit back out at me. I realized that without context, like, how… in my head, as I'm typing this out, I'm like, how would the AI know what it means to be precise, or
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Zach Forrest, PushPress: accurate. Like, that's all… those are relevant… excuse me, those are relative terms.
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Zach Forrest, PushPress: But it spit back at me data audit findings, lead quality, member roster, financial records, active plans, and at-risk members.
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Zach Forrest, PushPress: And the information… I would want everybody to take that prompt and plug it into their AI assistant and see what it gets back.
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Zach Forrest, PushPress: Lead quality, right off the bat, what you were talking about, Sarah, there are 686 leads, including several with incorrect 1970, the year 1970 creation dates.
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Zach Forrest, PushPress: Quote-unquote sample accounts and spam-like names.
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Zach Forrest, PushPress: For example, hello warm greetings, all one word. And it said, I can help by archiving specific leads, and, like, it gives you, like, a play-by-play of what it's going to do to clean up that stuff. And I was blown away. So that's my, that's my to-do later this afternoon.
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Sarah Muehler: Yeah, I love that.
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Zach Forrest, PushPress: Very cool. Awesome. Ron, so Sarah has been using AI to find
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Zach Forrest, PushPress: what we would call operational gaps, I guess? But you're using it to solve a different problem, right? Yes.
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Zach Forrest, PushPress: You're using it to, essentially.
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Zach Forrest, PushPress: help a gym owner document what is already in their head, and convert it into… and again, I don't want to put words in your mouth and tell me if I'm wrong, but convert it into a repeatable cell, like, staff training system.
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Ron Hansen: Yes.
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Zach Forrest, PushPress: Incredible. Can you walk us through how you… how you identified that problem, and then what you… what you built?
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Ron Hansen: Yeah, well, and not… not only that, I like having consistency across, messaging, too, so I…
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Ron Hansen: If you just…
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Ron Hansen: and I use Gemini. I use, Google Gemini for most of my stuff. But, you can type in
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Ron Hansen: Hey, help me build an SOP.
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Ron Hansen: And it will spit out a generic Corporate speak.
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Ron Hansen: as SOP for whatever it is you're trying to systematize, and so I… I didn't like… I didn't like what I was getting, so…
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Ron Hansen: what I did is I asked
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Ron Hansen: I asked Gemini to interview me.
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Ron Hansen: And I'm gonna share that prompt.
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Zach Forrest, PushPress: Oh, that's great. So, you put it back on the AI, be like, hey…
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Ron Hansen: Back on the, on the AI.
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Zach Forrest, PushPress: need questions.
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Ron Hansen: Ask… ask me questions.
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Zach Forrest, PushPress: I think that's probably one of the…
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Zach Forrest, PushPress: most powerful ways to leverage AI, and I'm starting to get better at… oh, look at this, okay.
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Ron Hansen: Are you able to see the screen? This is my master prompt.
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Zach Forrest, PushPress: Okay.
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Ron Hansen: And then, and then what I did after I had the interview.
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Ron Hansen: after I, you know, I went through, it took me… it took me a couple hours to go through, because I wanted to make sure that every question was actually answered the way I wanted it answered, and I wasn't just… and that's what's great about AI, is you don't have to be embarrassed about
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Ron Hansen: What you really want, right?
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Zach Forrest, PushPress: I don't know, sometimes I get the feeling it's a real person. Sometimes I'm actually embarrassed.
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Ron Hansen: Because, I mean, when I… when I first started fitness and CrossFit, you know, my main goal was to… I wanted to look good without my shirt on. Yeah. But you talk to personal trainers, and they're like, well, what is your goal? Well, I want to build muscle, I want to do this, I want to do that. But in reality, I just wanted to look good with my shirt off.
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Ron Hansen: And so when you're… when you're having AI interview you, you can actually answer all of those questions.
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Ron Hansen: truthfully, right? You don't… you don't need to worry about getting embarrassed. And one of the,
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Ron Hansen: Like, down here in Section 2, where it says, who do I actually serve, right? You can… you can define your…
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Ron Hansen: Ideal client, who you're hoping to get out of your, your, your community, and then,
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Ron Hansen: I don't remember quite where it's at, but it's like, what… there's a question in here, what do you really want? Not… not the copy that's going to show up on… on… on your website or in your emails.
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Ron Hansen: What do you really want your affiliate to be?
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Zach Forrest, PushPress: I like that.
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Sarah Muehler: That's awesome.
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Ron Hansen: And then…
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Zach Forrest, PushPress: This drills down, for the AI, gives… essentially, what it's doing is giving it context for which to build something more specific from, is what I'm assuming.
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Ron Hansen: Absolutely, absolutely. And then, after I went through, and I have…
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Ron Hansen: Six… six sections, and then here are some… some…
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Ron Hansen: also rules to get that to really… so I couldn't give a vague answer, right? If I gave a vague answer, it was gonna tell me that I was full of crap, and to keep… and… and to keep going.
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Ron Hansen: And to… not to assume
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Ron Hansen: what my answers actually meant, if I was vague, or if I was inconclusive, to ask follow-up questions, and to keep going, to keep going. And,
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Ron Hansen: sometimes I would get really irritated, because I was like, I don't want to answer any more questions about this thing. I just want to move on to the next section. But, you know, you keep going, because then it gives you… it gives you a real voice and a real understanding of what it is that you actually want, and it's not just rattling around inside your head.
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Ron Hansen: And then, after…
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Ron Hansen: After the interview, you ask it to, you know, you answer all of those questions, and then you ask for a summary, and then you put it in,
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Ron Hansen: in, in Gemini, you can create a gem, right? And so then, it's like, you… you…
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Ron Hansen: And then everything that you asked that gem.
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Ron Hansen: It gives… it runs through your master prompt.
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Ron Hansen: And it will only… it will give you answers based off of what…
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Ron Hansen: Is in that master prompt, so you're not gonna get, you know, like, one of the things in there is that… is to… to describe, describe phrases that you don't use, and.
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Zach Forrest, PushPress: Hmm.
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Ron Hansen: I hate.
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Ron Hansen: crush it, or the only easy day was yesterday. I… Hey, watches.
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Zach Forrest, PushPress: No, I'm just kidding. I hate… you know what? I hate beast mode. I hate beast mode.
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Ron Hansen: Beach, man.
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Zach Forrest, PushPress: Right, right.
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Ron Hansen: And so, if your gem knows that you don't like that.
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Ron Hansen: then it will never put it into… into the copy that you're using. It'll never be in… everything will be in context.
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Ron Hansen: And then what's great is that after you have your gem built, so I have,
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Ron Hansen: I'm gonna pull up another…
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Zach Forrest, PushPress: While you're doing that, Ron, I do… this… I remember Dan, our CEO, telling me about this master prompt to help your AI get more context about your business.
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Zach Forrest, PushPress: And I went through the list, and I was like, man, this seems like a lot to type out. And what… just for anybody listening, if you have not used the voice aspect, like… so I'm in Claude, I don't use Gemini, but what I would do is I would put this in, and then I would switch to voice mode, and then just have it talk to me, and literally talk back, so I don't have to type everything out.
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Zach Forrest, PushPress: It is phenomenal. It is phenomenal at interpreting what I call Zach speak, because my brain just bounces around sometimes, and I'll ramble, even when I'm… even when I'm giving a very specific question. And it made this interview process
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Zach Forrest, PushPress: one, extremely authentic. It made it extremely, true to how I, one, speak, and the language I use, the verbiage I use, the tonality, even though it can't really… I don't think it reads voice inflection or tonality, it seemed to pick it up.
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Zach Forrest, PushPress: So, if anybody looks at this and they're just like, man, this is too much, just turn it into an actual vocal conversation with the voice, technology. Did you use that, Ron, or did you type everything out?
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Ron Hansen: I… I am just starting to play around with it. It's called Whisper.
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Zach Forrest, PushPress: Oh, yeah, I've heard good things about that. I haven't used it yet, but I've heard great things about that.
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Ron Hansen: Yeah, I'm just starting to play around with this. This, I did all, keyboard.
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Zach Forrest, PushPress: Okay, yeah. But, smooth. Yep.
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Ron Hansen: But then after you… after you get everything done, I mean, I have… I have, every time I start something new, a new con… conversation inside that gem.
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Ron Hansen: It saves that contact. So I have one that, I upload my… the… my workouts for the week, and then I have… I have the gem prompt me for social media posts, creates all the social media posts, it knows what
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Ron Hansen: hashtags to put in. It gives me, suggestions for images to put in, to pull in from my Google Drive.
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Ron Hansen: That's what's great about Gemini, is that everything is so inter… interconnected, you can just actually have it look at
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Ron Hansen: your Google Photos.
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Ron Hansen: And it'll pull
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Ron Hansen: It'll… it'll give you suggestions. I… I… I have it give me 4… it looks for four images for every post that I put up, and then I… and then those are the images that I choose from.
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Ron Hansen: And then I don't like…
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Zach Forrest, PushPress: Did you have Gemini create the staff training protocols directly into, like, your Google Drive?
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Ron Hansen: Yes.
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Ron Hansen: Got it.
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Zach Forrest, PushPress: do that.
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Ron Hansen: After it's all done and it creates the… you can ask Gemini to create it as a PDF.
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Zach Forrest, PushPress: Oh, wow.
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Ron Hansen: it'll create and save as a PDF, and then if you have, Enterprise Google, then you can share that.
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Ron Hansen: Because, with everybody that… all your coaches.
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Zach Forrest, PushPress: Got it. So you… so what's, so going from the master prompt here, what… how did you start the staff training?
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Ron Hansen: Let me… So then what I… what I did is, after I…
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Ron Hansen: Hold on.
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Zach Forrest, PushPress: No, you're good.
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Ron Hansen: No, no, now I can't find it. Anyway, I created the PDF, and then I shared it with each one of my coaches.
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Ron Hansen: And then they've…
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Ron Hansen: they, you know, read through it. They have, if there's notes, there's a notes section in there. If they have a question about something, they can, they can leave a comment.
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Ron Hansen: What's great, and I haven't done it yet, is that you can make it so everything is,
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Ron Hansen: you can also put everything into a notebook, so I'm going to put all of my SOPs into a searchable
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Ron Hansen: database, so if my… if my…
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Ron Hansen: if I have a new coach, and they're like, what are the closing duties? They can just pull up and search the notebook, and it'll pull up the list with all of the closing duties that they need to perform before they leave the gym for the day.
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Zach Forrest, PushPress: I like that.
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Ron Hansen: And then now the…
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Ron Hansen: Or, you know, how do I… how do I go about adding a new member into…
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Ron Hansen: PushPress through, on the staff computer instead of on the tablet, right? It'll walk them through
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Ron Hansen: step-by-step process of how to do that. What's great is that, you know, it also uses the…
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Ron Hansen: Gemini AI, so you… but specifically, it searches everything that's in that notebook.
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Ron Hansen: That's its database.
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Ron Hansen: So, you could upload the L1 manual, the L2 manual, the master's athlete Program, the kids' programming manual, anything else that you want to dump into that notebook, it becomes a searchable teaching tool.
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Zach Forrest, PushPress: So that's actually interesting, because that's very similar to what James… I'm gonna show, or I'm gonna give an overview of, that James did. He did it for creating lesson plans, because he runs a sports-specific gym, so it's similar to what you're talking about, in the sense that he dumped a bunch of content and context into a notebook, and then he allows… he shared all that
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Zach Forrest, PushPress: with his staff, and they just ask it questions, and it answers directly for them. So what you did was you went into Gemini, and you created a notebook that has all the operating procedures necessary for your gym, correct?
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Zach Forrest, PushPress: And then you just gave that to your staff for the.
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Ron Hansen: death.
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Zach Forrest, PushPress: Ask questions on how to do anything that they had a question about.
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Ron Hansen: Exactly.
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Zach Forrest, PushPress: And then it just pulled from that. Are you able to show… are you able to show the notebook?
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Ron Hansen: I am trying to… I'm trying to find it right now.
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Zach Forrest, PushPress: Yeah, go for it. If you, we'll come back to you, because I…
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Ron Hansen: Come back to you.
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Zach Forrest, PushPress: what?
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Ron Hansen: I'm gonna stop sharing, and then I'll… I'll find it.
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Zach Forrest, PushPress: Cool, so as… as you are finding it, I am going to give just… just give you guys a brief overview of what,
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Zach Forrest, PushPress: James left us with… let's see here… I'm going to share this, but it's not… I'm not gonna play it for you guys, because…
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Zach Forrest, PushPress: it's… the first video is 5 minutes long, but you guys can see how this is set up. On the… on the right-hand side, studio, in the middle is… is gonna be the chat, and on the left-hand side is sources, and I think sources, correct me if I'm wrong, Ron, but this sources is where you put all the information in the notebook. Yes. And that's…
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Zach Forrest, PushPress: And that's kind of like the repository. So, here's the basic overview. Notebook LM is Google's
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Zach Forrest, PushPress: AI… I think they count it as a research tool, and all you're gonna do is feed it all the sources that you want. Ron, you mentioned the Level 1, Level 2, guidebook. You could put an operations manual in there that you used Gemini or Claude or whatever to actually make, and then you could dump that operations manual in here. And… but what James did specifically was he took
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Zach Forrest, PushPress: years of his gym called Spectrum Sports. He took years of class plans, and I actually just did this with my old gym max effort. I had…
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Zach Forrest, PushPress: I want to say 8 years of class plans.
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Zach Forrest, PushPress: And you drop them all in as sources.
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Zach Forrest, PushPress: And now his coaches can just go in and chat with it. Here's the workout today, I need a warm-up for it. And it will literally look, like, compare, contrast and use pattern recognition to generate a legit warm-up on the spot. And you can customize it and be like, no, I want it to be a game, or no, I want it to have more squats in it, or whatever it is. And then it just keeps, obviously, iterating.
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Zach Forrest, PushPress: what James was giving instructions on was, hey, as a coach, I just need you to
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Zach Forrest, PushPress: pick the population, the constraint, the time limit, and then just ask the AI to do the rest. It pulls a full plan, warm-up, equipment, instructions, modifications for injuries that are, potential injuries, I guess. I don't know how good it would be to…
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Zach Forrest, PushPress: Anticipate everything, obviously, but it pulls up pretty much everything that you would need as a coach that you could come up with.
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Zach Forrest, PushPress: And if the coach doesn't like any piece of it, they just say so, swap this drill for something else, and it rewrites the entire piece.
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Zach Forrest, PushPress: So, the step is…
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Zach Forrest, PushPress: Take all the content that you want, that you have dedicated to, for this case, programming or class lesson plans, and drop it into a notebook.
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Zach Forrest, PushPress: Then, train your staff on, this is the prompt you can use to get A. This is the prompt you can use to get B. And actually, based off this screen share from this Loom video, or maybe it was another one, the prompts can be saved, so your staff just have to click the button.
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Zach Forrest, PushPress: And so I think you guys are gonna get that in the video that goes out in the, email following up with this. But when he showed me this, I was blown away. He's also taken that same source
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Zach Forrest, PushPress: He's taking the library that he's created, and he's developing
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Zach Forrest, PushPress: like, a video library. So if you look on the right-hand side where it says Studio.
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Zach Forrest, PushPress: And then it says video overview, mind map, reports flashcards, like, all those… all those, little buttons. If you have a class plan that has certain exercises, you can go to Video Overview, and it will… it will AI generate a video of all the movements in that class lesson plan.
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Zach Forrest, PushPress: Which, when I saw that, I was just like, man, I'm gonna have it generate
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Zach Forrest, PushPress: movement videos, and then I'm gonna tag him in Train, so that anytime we program that movement, like a Bulgarian split squat, whatever, that's happening next Monday, it pops up in Train for our members to see. I thought that was genius, and he says he's in the process of building that. That's why it's not explicitly shown here, but, it's given me the idea to explore.
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Zach Forrest, PushPress: So…
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Zach Forrest, PushPress: That's… this is basically what James has done. You guys are gonna get the full video. I think it's 3 5-minute videos. It goes through…
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Zach Forrest, PushPress: every prompt, every screen, everything that you're gonna need, and I think it's a tremendous amount of value. I… when I got done reading, looking at it, I was really surprised that James was just so forthright. I was like, hey man, you should package this and sell it, but…
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Zach Forrest, PushPress: He's… he's too nice to do that.
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Zach Forrest, PushPress: Ryan, did you get a chance to find your notebook?
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Ron Hansen: No, I did not. It must be on my laptop at home.
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Zach Forrest, PushPress: Yeah, that's alright. If it's cool, we might do something similar, where we do, like, a screen share or some sort of loom that you can walk people through in the follow-up email.
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Ron Hansen: Yeah.
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Zach Forrest, PushPress: Something like that. Because I think a lot… there are a lot of operators out there that would love to be able to just talk to their AI, get everything out into a notebook, and then,
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Zach Forrest, PushPress: I guess, use that as a repository for training people, because…
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Zach Forrest, PushPress: unless you have a very, very simple staff onboarding process, where it's like, here are opening and closing procedures, and that's all they need to know, it's just getting more and more convoluted, with tech specifically. So…
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Zach Forrest, PushPress: I think it's a good way to streamline, become more efficient. I hope I'm saying your name right. Is it Nylia or Nylia? Is Loom the one generating the movement video? No, it's Gemini. Gemini's AI is actually generating the movement video. It's…
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Zach Forrest, PushPress: It's beyond… like, I can't even use the word impressive, because I was speechless when I was seeing it. But hopefully it's in that, that video, and you guys will actually get a chance to experiment with it.
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Zach Forrest, PushPress: I do have one question for you, Ron, and Sarah, if you can jump in. Is there a repeated
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Zach Forrest, PushPress: I guess, conversation or interaction. What is one repeated staff conversation or interaction that you think
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Zach Forrest, PushPress: we… if we can't now, we will eventually be able to turn into, like, an SOP with AI, on, like, a weekly basis, or a monthly basis. Like, is there any type of staff interaction that you think
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Zach Forrest, PushPress: we can just leverage into an SOP that can be automated.
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Ron Hansen: I… I think eventually we will… we will be able to automate, Staff meetings.
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Zach Forrest, PushPress: Interesting.
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Sarah Muehler: I was actually gonna say something similar, yeah.
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Ron Hansen: Now you have to come up with something else.
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Sarah Muehler: I know.
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Zach Forrest, PushPress: So, staff meetings, how would that work if… what do you think AI would do? Like, an avatar's on screen just talking to everyone, or do you think it would
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Zach Forrest, PushPress: like a, an actual, like, here's a report, and here's the data, here's what you need to know, like a, like a weekly digest or an update.
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Ron Hansen: I… I think that you'd be able to automate, you'd be able to pull all of your re… reports for the health of your gym.
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Ron Hansen: Member check-ins, you'll be able to do, you know, member spotlights, who's having birth, all of the… all the information that's in there, you'll be able to just have…
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Ron Hansen: AI create that.
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Sarah Muehler: I've started utilizing some of that stuff for our staff meetings, where there's just kind of, like, we just kind of give a general update or, like, client updates, anybody, you know, that has stuff going on that we need to kind of collectively know. So I've been using some of the reporting for that.
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Sarah Muehler: But what I love about that is that, we like to do our staff development.
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Sarah Muehler: You know, we'll do some type of staff training within those two, and that makes the…
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Sarah Muehler: meeting side of things run really quickly, and I like that idea of just that all being almost like an automated monthly, these are the things that I want, this is what I… I haven't played around with that yet, and making it a little more automated, but then we can move on to the…
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Sarah Muehler: you know, actual staff development stuff of what we're, you know…
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Sarah Muehler: That day.
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Ron Hansen: Yeah, the human side of coaching, right?
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Sarah Muehler: Yeah, yeah, you start to do the human stuff because it's… AIC.
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Ron Hansen: AI's taking care of all the other stuff, and we can focus on… Yeah, that's what I love about it.
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Zach Forrest, PushPress: Yeah, I feel like we…
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Zach Forrest, PushPress: We need the data because we need to know if the business is doing quote-unquote, well, but the business…
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Zach Forrest, PushPress: doing well is a result of the human stuff that we do, typically, right? And there are some other things that we, you know, it's not necessarily human stuff, but that we have to do marketing. I hate marketing, right? I'm just not a creative person, but,
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Zach Forrest, PushPress: But I think you're right, like, getting a certain type of automated update at the beginning of staff meetings, so that everybody's on the same page about that sort of information, so that you can move on to the more human, more creative, more enjoyable, quote-unquote things for staff meeting, I think that's…
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Zach Forrest, PushPress: that's… if you're not already doing that, you're probably exploring ways to do that. I would be curious, and anybody that's listening, if you guys want to put this in chat, are you… how much…
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Zach Forrest, PushPress: Staff training do you think is going to be necessary in the future
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Zach Forrest, PushPress: to use AI? Like, I guess I'm rephrasing that question.
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Zach Forrest, PushPress: How important do you think it will be to train your staff on using AI in the future?
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Sarah Muehler: Vital.
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Zach Forrest, PushPress: Vinyl.
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Sarah Muehler: Okay. Even if they're not the ones doing the creating, the ability to access the information that you're providing will require, probably, training to some degree. So what you're saying, when you have a, you know, a playbook, or a searchable document or things like that, like…
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Sarah Muehler: you're gonna have to train your people on how to utilize it. Again, even if they're not the ones creating, using it to create, they're gonna have to be able to access it effectively.
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Zach Forrest, PushPress: Yeah, that's… I mean, that's a phenomenal point. Ron, do you think, your… your staff training manual and the notebook that you have is eventually going to have things on, hey, these are best ways to use AI for your role?
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Ron Hansen: Oh, absolutely.
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Ron Hansen: Yeah. Yeah.
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Zach Forrest, PushPress: I'm wondering what that looks like for a coach. I haven't given it too much thought.
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Ron Hansen: I… I mean, as the technology keeps getting better and better, I mean, the… the meta glasses that are out now, and the AI that's integrated into those glasses, I mean, talk about, just…
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Ron Hansen: The future is… the future of what we're going to be able to do, and how we're going to be able to improve human beings in general, just from data that we don't…
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Ron Hansen: actually have access to right now, but in the next few years, we… we will. I mean, can you imagine having the stick figure on your glasses over a member as they're moving?
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Ron Hansen: And your glass is telling you… and your glass is telling you that this… this member is not…
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Ron Hansen: They're muting their hips at the top of their clean.
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Zach Forrest, PushPress: So, it's funny that you say that, because I am beta testing… I'm gonna get in trouble for this, I signed an NDA, but I'm gonna tell you… I'm not gonna tell you what the app is, but there is a,
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Zach Forrest, PushPress: there is a… let's see if I can start a new workout here… App out there that I'm gonna show you guys. It's a video, and it overlays
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Zach Forrest, PushPress: And in real time, it does bar path analysis and gymnastics positioning, and, like, run gait analysis, and it does the stick figure that you're talking about, and it's… it's really good. And if… when you were just saying the glasses, if that was able to overlay on glasses that were on my face, holy cow, that's a… we've… we've unlocked a…
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Sarah Muehler: Piece that tells me what to say.
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Zach Forrest, PushPress: Yeah, yeah.
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Sarah Muehler: this where I was like, well, are we just not going to have to think on our own anymore? But the utilization of it, I think you can't get rid of a human connection kind of thing that's always going to exist, but the ability to use that kind of stuff is pretty wild.
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Zach Forrest, PushPress: One final thing that I'm starting to do that I want to let you guys know about, we,
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Zach Forrest, PushPress: In the staff app, we have member intel, and member intel is AI-assisted, where it pulls up relevant information for the people that are checked into your class, so you can, at a glance, see some relevant and pertinent information for the people that you're about to coach.
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Zach Forrest, PushPress: And I am starting… myself and Ben, the other guy that coaches the majority of classes at our gym, what we're starting to do is take voice notes
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Zach Forrest, PushPress: and upload them, via Otter, Otter.ai, or, just a voice note recording at the end of every class.
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Zach Forrest, PushPress: and allow that to upgrade the member intel, or update… not upgrade, update the member intel. And I think that is eventually going to be a standard practice across all staff members. When you run a class, you're going to debrief into AI,
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Zach Forrest, PushPress: And what that AI is then going to do is take anything that's relevant and send it as an update to the rest of the coaching staff.
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Sarah Muehler: I love that. We've used the member intel quite a bit, and we'll update things in there, but not the audio version of that.
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Zach Forrest, PushPress: Well, that's the thing.
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Zach Forrest, PushPress: That's the game changer, so what I would recommend everybody here do, and maybe we do a, another webinar on this, where you get something like Otter.ai, the voice notes, that's a great question, Christina. So, I have to go to Otter.ai, and I use it as a trans… and then I download the transcript right now, and then I do that. But I do it at the end of every day, right? And so… so there's no audio version.
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Zach Forrest, PushPress: Pretty sure… oh, I'm gonna get in trouble.
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Zach Forrest, PushPress: I don't want to say anything, Christina, so… but, but yeah. But that, I think, is going to be, the next evolution, where at the end of every class.
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Zach Forrest, PushPress: your coach debriefs the class into AI, and then any relevant update, like, oh, Brad's knee is now achy after the run, pay attention to that, next time run comes up, let's have him bike until he feels better, whatever it is, right? It's gonna be… and we use it especially for injuries or modifications that the rest of the team needs to be aware of.
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Zach Forrest, PushPress: Other than just waiting to the staff meeting once a week for them to know about it. So, it's been, it's been… I haven't seen it play out super large scale, because it's just me and Ben right now coaching the majority of the classes, but I can only imagine the impact of this if I had a staff of 8 or 10 at one gym.
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Zach Forrest, PushPress: So, which is what… yeah, so, Sarah, I think,
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Zach Forrest, PushPress: Think about that and start to explore.
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Sarah Muehler: I'm gonna try the audio. I'll do it myself, you know, to try it out and whatever, but I do love that, yeah.
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Ron Hansen: Well, so, I think that Whisper actually integrates with anything that has a text box.
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Zach Forrest, PushPress: Oh.
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Ron Hansen: So, if you have the Whisper app, and there's a text box, it should automatically just update
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Ron Hansen: The… you wouldn't have to download everything a second time.
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Sarah Muehler: Ron, I think you.
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Ron Hansen: I don't…
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Sarah Muehler: me to switch to Gemini.
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Zach Forrest, PushPress: There you go.
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Ron Hansen: I love Gemini.
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Zach Forrest, PushPress: I… so I… when… when,
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Zach Forrest, PushPress: James showed me his usage of it. It was, like, I'm… I started to do Claude versus Gemini, like, in search, and I was like, okay, Gemini has some… some good stuff going on.
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Zach Forrest, PushPress: Nylah, I'll check for you. I got your message, I'll check for you. Ladies and gentlemen, Ron, Sarah, thank you both. This was great. The big takeaway?
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Zach Forrest, PushPress: for everyone is that AI only becomes useful when you attach it to a real problem. So, Sarah, you were using AI to find, clean up operational gaps. I like that term, operational gaps, and you're using it for the at-risk reverse audit. I love that. I'm gonna start doing that more,
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Zach Forrest, PushPress: more precisely now. Ron, you're using it to take your knowledge as an operator and turn it into, like, a repository to train staff on, so that they can just query the repository and get real-time training back.
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Ron Hansen: Like it's, yeah, like it's from, from me.
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Zach Forrest, PushPress: Yeah, that's… and I think that's the most important part, because when you said, I didn't like the corporate, quote-unquote slop, I don't think you said the word slop, I'm throwing that in there, but that's what… that's what it came across as, like, corporate jargon. I… I wouldn't… I wouldn't want to listen to that stuff, so that makes total sense.
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Zach Forrest, PushPress: And then James, just so we're… a summary of that overview.
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Zach Forrest, PushPress: he showed you how he used Gemini like you did, Ron, and…
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Zach Forrest, PushPress: developed an AI-powered class planning library, a video library, of his own material that he just had sitting there from previous years. So if you guys have a bunch of data about your gym from previous years, there's a way to leverage that so new people in your business can get caught up to speed faster.
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Zach Forrest, PushPress: We're gonna send the replay out to everyone, everybody that's here and that registered.
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Zach Forrest, PushPress: And you're gonna get James's videos. Ron, I'm gonna get with you and see if we can't get your notebook as well, shared, and that master prompt. So, all those resources…
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Sarah Muehler: that.
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Zach Forrest, PushPress: I'd love to get out to everyone. And ladies and gentlemen, I would really love it if you would join us for our next webinar. It's gonna be on August 13th.
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Zach Forrest, PushPress: Myself and Greg Buck are going to go over how to train your staff.
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Zach Forrest, PushPress: on CRM tools like Core and Grow. We're gonna break down, certain functions of the business that everybody in your gym should be able to use Core and Grow for, all the way up to, like, hey, if this is your top admin person, this is the stuff that they should be familiar with and be able to execute on without bothering you as the owner. So, the goal is, can we make someone else in your business
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Zach Forrest, PushPress: do the stuff in the systems so that the owner isn't the full-time tech support. Like, you don't have to do all that stuff. So we're gonna talk about that. Ron, I'm probably gonna pick your brain about how you developed, your SOPs for that as well, if you don't mind.
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Ron Hansen: Yeah.
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Zach Forrest, PushPress: Alright, ladies and gentlemen, thank you so much for coming out. We'll talk to you next time.
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Sarah Muehler: Thanks, guys.
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Ron Hansen: Thanks, everyone.
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