Stop Losing the Leads You Already Paid For
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Key Takeaways
- Six Touches, Three Days Every message written out with its timing attached, so the sequence runs whether or not you remember it.
- The Follow-Up Is the Leak Rob Schwartz's point across both 2026 ad webinars: the ads are rarely the problem, the gap after the lead comes in is.
- Text, Then Call, Then Text Why the channel changes on each touch, and what to say on a voicemail nobody will listen to.
- Copy It or Automate It Paste it as-is, or drop it straight into your automations — written to work either way.
About this Resource
Rob Schwartz owned a gym for ten years, and spent part of that time on the agency side of gym marketing, where the number he was held to was a $150 cost per acquisition. He has scaled ad accounts from $750 a month to $2,500 while holding an eight-to-one to ten-to-one return.
His point across both of our 2026 ad webinars was that the ads are almost never the problem. A lead nobody follows up with is a lead you paid for and threw away — that's the leaky funnel he describes, and no amount of budget fixes it.
In June 2026 he built a campaign live and walked through the follow-up behind it. This sequence is that follow-up, written out: three days of messages, in his order, with the timing he uses.
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