Building BJJ Fanatics, and What School Owners Can Learn From It
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Key Takeaways
It started with a camera. BJJ Fanatics began with one friendship, one instructor and a camera. Hear how the founders turned a single seminar into a product.
Starting is hard. Staying in business is harder. Hear what the founders faced after launch, from a rebrand to growing a catalog of nearly 1,000 instructors, and how they kept going.
What they’d do differently. More than a decade in, the founders share what they got right and what they’d change if they started over today.
About this Webinar
BJJ Fanatics is the biggest name in jiu-jitsu instruction, and it started with a seminar invite. Michael Zenga, a jiu-jitsu and judo black belt from Boston’s North Shore, brought world champion Bernardo Faria in to teach at his school. The two became friends and started filming Bernardo’s favorite techniques. With Zenga’s longtime friend and business partner Mike Reardon, they launched BJJ Super Deals in 2014. It became BJJ Fanatics in 2016 and has since sold more than 1 million instructional courses.
In this session, all three founders sit down with Greg Buck to tell the story firsthand. They’ll cover how they met, why the idea worked, what was hardest about getting started and what’s been even harder about keeping the business growing year after year.
Ready When You Are
Enjoy no long-term contracts, no hidden fees, and a platform that adapts to any fitness specialty.
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