The Business of Fitness Blog
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.
Understanding human relationships can be pivotal to your gym's sales and member retention. Here, we look at the Initiating Phase to increase gym lead conversion.
Your front desk staff greet customers the 1st time they visit your gym, and the 100th time - let’s make sure they make your guests feel welcomed every single time.
Your staff is everything to your business, so it’s time we start treating them like it - this is how you develop and cultivate their skills on a daily basis.
Forming meaningful relationships in your fitness business can be the difference between a new client coming or going. That's why creating a process to generate raving fans is so important.
Customers are willing to quit a gym based on a single bad experience alone, which is why the member experience is everything for your retention and income rates.
You have to travel your gym every single day - what does that look like from a management perspective? This is everything you need to know about travel paths.
Without CrossFit in the name, what would your brand be? How can you make your gym unique and appealing to as many people as possible? Let’s find out.
Your CrossFit community is important and deserves your time and dedication - this is how you build a community around your efforts the right way.