The Business of Fitness Blog
Use Instagram effectively as a powerful tool for your gym’s marketing strategy. Here are some tips to get creative and grow your audience!
Australian gym owner Ian Hutchinson shares how he is achieving success after participating in the PushPress x LASSO MRR Challenge.
Grow your gym by getting quality leads through your door, developing a relationship and making personalized recommendations.
Run a profitable gym in a competitive fitness market by focusing on seven key areas like marketing, retention, sales opportunities and member experience.
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.
Market research is critical in any business, but especially in the fitness industry. Incorrect market research can be the difference between major success or epic failure.
A SWOT analysis CrossFit owners use is one of the most effective ways to gauge your business, and this is why it’s important.
A CrossFit affiliate gym is a business, and just like any business, you need a plan on how you’re going to turn a profit - this is how CrossFit wants you to do it.
Influencer marketing helps a lot of industries. Lifestyle and fitness influencers are the most persuasive, so how can you use them to your advantage?