How Aiga Performance Used PushPress to Rebuild Its Entire Operation

Jocelyn Solomona went looking for new gym software for the least strategic reason there is. Her members kept complaining about the app. Classes were hard to reserve. It glitched. The frustration was constant.

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"It put me on a search to find better software."

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She and her husband Leland opened Aiga Performance in Newport News, Virginia in 2015, coaching youth athletes and off-season sports teams. Two years after switching to PushPress, the app complaints were gone, and so were the operational problems they hadn't set out to fix. Lead capture went from 30% to 100%, conversion from 45% to over 70%, off-season upsell from 20% to nearly 80%, and annual retention from 68% to 78%.

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The Problem

Leads disappearing between the website and the front desk

The member-facing app was the reason for the search, but the deeper cost was on the acquisition side. Inquiries arrived from the website, from word of mouth, from everywhere, and there was no single place they landed.

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"People would visit the website or word of mouth, but it was hard to keep track of everyone."

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Running the business on guesswork

The Solomonas had no reliable read on what was working. Newsletters went out with no way to know whether anyone opened them. Revenue and retention were tracked by feel. Leland puts it plainly:

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"It has been easier to track and manage and forecast because now we have all of the data and information right in front of us. And before we were kind of just guessing."

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Off-season athletes walking away in-season

Aiga trains sports teams during the off-season. Historically, most of those athletes stopped showing up the moment their season started, and the gym had no mechanism to keep them.

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The Solution

A demo that answered questions they hadn't asked yet

"From the first demo I was like, 'Wow, they have really thought about everything.' So we switched and we haven't looked back. And it was a very smooth transition."

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Every lead in one pipeline

With PushPress Grow, inquiries funnel into a single pipeline with source attribution attached. The Solomonas lean on texting over email, and prospects notice the speed.

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"Grow tells us how people heard about us and how they're coming to us, and so we really don't miss any leads. Prospects are really satisfied about how quickly we're able to get back to them."

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Landing pages that launch new programs

Spotting demand for training athletes as young as nine, the Solomonas built a program called Discovery and sold it through a PushPress Core landing page. More than 50 kids have gone through it, and nearly every parent found it on the website and signed up on the page.

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Tagging the off-season roster

Team-training athletes now get tagged in Grow and sent offers built to keep them training once their season starts.

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"That has been huge."

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Staff training that doesn't fall on the owner

Grow 100, Grow 101 and Grow 201 on PushStart are mandatory for every Aiga coach. Jocelyn stopped being the bottleneck for software training, and one course prompted them to restructure how they bundle memberships, which raised average revenue per member.

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"We have received a lot of positive feedback from the employees."

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Automation that made the gym feel more personal, not less

Birthday and anniversary texts are automated. So is outreach to anyone who hasn't been in for ten days. The Solomonas still show up at members' games every week. Grow is what keeps that schedule straight.

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"We focus a lot on maintaining relationships. We do things like go to our members' (sports) games and have such a big schedule of games that we go to every week. But it means a lot to them when we show up. And Grow has really helped us maintain that and stay on schedule with maintaining those relationships."

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"It lets them know we see them."

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Result

Lead capture: 30% to 100%

Every inquiry now lands in the pipeline with its source attached.

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Lead conversion: 45% to more than 70%

Faster, texted responses close prospects before they shop elsewhere.

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Off-season upsell: 20% to close to 80%

Tagged team-training athletes convert to regular memberships instead of disappearing at season start.

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Annual retention: 68% to 78%

Automated check-ins and absence outreach, layered on top of a coaching team that shows up at games.

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50+ athletes through a program that didn't exist

Discovery was built, launched and sold on a Core landing page.

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Conclusion

What started as an app complaint turned into an operational rebuild. The member feedback that prompted the search has since flipped the other way.

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"We just get so much positive feedback from our members. The most recent app (upgrade) had everyone blown away. They love the look and feel of our newsletter, and the user friendliness of navigating through our website or our branded app. It suits our business very well."

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Asked what actually changed, Jocelyn doesn't lead with any of the numbers.

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"Introducing Grow into our business has allowed us to actually refine the way we operate as a business. And for the first time, we feel happy and not crazy-overwhelmed to work on - and in - our business."

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Ready to capture every lead, upsell your off-season athletes, and lift retention like Aiga Performance? Book a demo and see what PushPress Core + Grow can do for your facility.