Why Most Gyms Burn Money on Ads — And How to Avoid It

Most gym owners hit the same wall. Organic leads slow down, referrals plateau, and the next obvious move is to "just run some ads." Then the question hits: do you learn this yourself, or hand it to an agency that's going to charge you $2K+ a month?

Here's the honest answer: it doesn't matter which path you pick if your gym isn't set up to convert the leads ads bring in. Onboarding, lead follow-up, and the systems behind your front desk have to be dialed before a single dollar of ad spend makes sense. Skip that step and you'll burn cash either way — Zach has lived it firsthand.

In this session, Zach Forrest sits down with Rob Schwartz, former owner of All Fit Orlando, former gym consultant, and current PushPress Grow Support Specialist, to walk through both sides of the decision honestly: what foundations every gym needs in place first, what going DIY actually requires you to learn, what an agency takes off your plate (and what it costs), and how to know which path fits where you are right now.

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