Get Your Coaches Posting in 30 Days

Zoey Miller coaches at Fit Society in Chandler, Arizona. She isn't an owner and isn't a full-time W2 employee, and she has become one of the clearest examples we've seen of a coach who drives visibility for her gym without being asked to.

It started with a 30-day posting challenge she found from Stan's Store — post every day for a month, get paid. She disqualified herself on day two by missing the fine print that every post had to run at least ten seconds, and did the thirty days anyway. What came out of it is the part worth copying: she started filming in spots where the gym's name, codes, and values were visible in frame, so what people asked was “where is that?” instead of nothing at all.

In July 2026 she and Graciano Rubio — co-owner of CrossFit Valley View, better known as the Wall Street Weightlifter — gave us both sides of it: the coach building a brand and the owner who benefits from it. This challenge is Zoey's thirty days, restructured so you can run it on purpose. Graciano's rule sits underneath it — templates are fine, copying is not, because nobody stops scrolling for the twentieth version of the same post.