James Plata

James Plata

James Plata is the CX Operations Manager at PushPress, a fitness-nut and hoarder of all gadgets. He brings 10+ years of experience in startup tech and fitness to help gym owners rebel against useless and overpriced software.

What Your Daily Travel Path Should Be as a CrossFit Affiliate

Borrowed from restaurants: walk your gym daily, outside in, so every member gets the same experience.

August 28, 2022

PushPress secures $11 million in Series A funding led by Altos Ventures

Altos Ventures led the round, with Mucker Capital joining. Here's what it means for gym owners.

August 18, 2022

Train by PushPress Launches Integration with NCFIT Collective

NCFIT programming and session plans now land right in Train. No more copy-pasting between systems.

July 18, 2022

Should You Hire Independent Contractors for Your CrossFit Gym?

Contractors work with you, not for you. When they're worth it for your gym, and when they're a headache.

June 18, 2022

Building Your Class Schedule and How it Affects CrossFit Revenue

Your schedule doesn't need to fit everyone. It needs to show members exactly when you deliver value.

June 17, 2022

Ultimate Guide to Coaching and Leadership in Your CrossFit Gym

Bossing people around kills culture. Here's a framework for developing coaches who actually lead.

June 14, 2022

How to Execute the Member Experience in Your CrossFit Gym

CrossFit's Affiliate Handbook spells out the experience members should get. Here's how to deliver it.

May 20, 2022

Here’s How to Make the Best Gym Culture as a CrossFit Affiliate

Culture is why people look up a CrossFit gym when they travel. Here's how to build it at your affiliate.

May 20, 2022

How to Create the Best Personal Fitness Questionnaire to Ask New Members

A few smart questions up front tell you what members want and help you keep them longer. Template inside.

May 5, 2022

Fitness Challenge Ideas for Your Gym

Gamify the grind. Challenge ideas that keep members accountable and bring in leads on a small budget.

May 4, 2022

Which Gym Business Model Is Best for Your Fitness Business?

Rent or buy, which insurance, what concept. The model you pick shapes every decision that comes after.

April 6, 2022

The Best Way to Control a 24/7 Gym Access

Members expect to swipe a fob and train at any hour. Here's how to run 24/7 access without the worry.

April 6, 2022

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