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The Best Way to Control a 24/7 Gym Access

Learn about the best way to manage your gym's access around the clock, so you can worry less and focus on growing your business.

James Plata
April 6, 2022
TLDR;
Learn about the best way to manage your gym's access around the clock, so you can worry less and focus on growing your business.

If you're a gym owner or know anything about the fitness industry, you've probably heard of a 24-hour gym and how it works. Most gym members have now experienced or heard about gyms that allow you to work out at any time of day by swiping an access control key fob to gain access to the club, whether through going for a workout or working in one.

Photographer: the blowup | Source: UnsplashPhotographer: the blowup | Source: Unsplash

What Do Gym-Goers want in a Gym?

Exercise is an essential part of a healthy lifestyle since it burns calories, reduces the risk of obesity, and protects the cardiovascular system. There are numerous ways to work out and numerous places where you can do it. Working out in a gym outweigh the cost of a gym subscription, but you can still exercise and stay in shape without a gym membership.

Going to the gym rather than working out alone at home is a common motivation for gym-goers. Group fitness courses at the gym are a great way to meet new people and stay in shape simultaneously.

When you exercise at a gym, you are more likely to work harder and longer than if you work out at home, where the bed, Netflix, and a nice glass of juice linger. Furthermore, having access to high-quality equipment and being surrounded by motivated people motivates you to achieve your fitness goals.

Reasons Why 24/7 Gym Goers Choose to Workout in A Gym?

Gym-goers discover that working out in a gym has numerous advantages, including improved health, weight loss, and a more attractive appearance. There's no excuse not to take advantage of the many gyms in your area that allow you to work out any day or night (and even on weekends!).

What Are the Ways to Increase Your Gym’s Profitability?

We talk about member retention a lot. For gym owners, it's a major concern. Retaining current customers means more revenue and a growing company. However, keeping your members isn't the only way to increase your revenue. Getting your gym's members to buy more products and services boosts revenue and expands your business.

While promotion and retention are important for expanding your community, they are only a small part of the equation when it comes to increasing gym revenue. You can instantly increase your earnings by changing your focus to optimizing every available revenue stream.

You can increase gym revenue and help your business reach its maximum potential by implementing the following ten strategies:

  • Payment declines should be kept to a minimum.
  • Increase your prices.
  • Make use of premium trials.
  • There should be premium subscriptions accessible.
  • Retail items should be available for purchase.
  • Make arrangements for personalized training and instruction.
  • Childcare.
  • Workshops and events should be planned.
  • Nutrition and fitness training
  • Advertising is for sale.

Highlight your distinct features, such as low costs, a diverse range of equipment and digital offerings, a convenient location, and hybrid membership options. Every marketing effort should highlight why you offer a fantastic fitness experience!

What are the Ways to Make a Strong Gym Member Engagement?

Building a strong foundation for gym member engagement is important. The fitness and health club industry is continuously changing; you can't just sell membership and walk away; you have to build a community. The ability to foster a sense of belonging is crucial to success. Relationships equal retention, and creating a community where people can turn to you for support can boost engagement.

According to a recent study by the Customer Engagement Academy, gym members who have multiple reasons to go to a business to work out are more likely to be satisfied and willing to recommend it—especially if they participate in group exercise.

When we talk about engagement, different people have different ideas about it. If you're speaking about your website, engagement will most likely take the form of comments, likes, and page views. Creating an online community is a useful weapon and certainly needed in today’s modern world, but it’s not the only part of member engagement.

Here are a few ideas for keeping your members, employees, and clients pleased and engaged:

  • Create group fitness programs.
  • Maintain constant contact with your members.
  • Ascertain that you have a good analytics system in place.
  • Encourage your customers to interact with you on social media platforms.
  • Never take long-term members for granted.
  • Set a fitness goal for yourself.
  • Host a social media challenge to spread the message.
  • Keep track of each team member's performance and results.
  • After courses, take photos and share them.
  • Try it out on your consumers.

24-Hour Gym Access: What is it and How Does it Work?

24-hour gyms are becoming increasingly popular, whether you work odd hours or are simply a night owl. These memberships are becoming increasingly popular, and it's easy to see why. With flexible working taking the world by storm, it's only natural that other aspects of daily life follow suit.

A 24-hour gym access service is one in which you allow select members to use your facility at any time of day, with or without the presence of staff.

24-hour gyms work precisely how the name suggests, being open to members 24 hours a day. We no longer have to rely on fixed opening hours, thanks to the power of technology. Members simply enter a previously assigned code at the gym security door and begin exercising safely to gain access.

Here are some of the benefits of having access to a gym 24 hours a day, seven days a week:

  • increased availability of gym equipment
  • There will be fewer opportunities to justify yourself.
  • Workout programs that are adaptable to combat gym anxiety

What is a Key Fob, and How Does it Work?

Fobs have a built-in Radio Frequency Identification (RFID) system that allows them to lock or unlock a device. An electromagnetic field is used in this barcode system to locate or identify stored data called tags. The tag provides the information to the remote device using radio frequencies.

The RFID device works similarly to a credit card strip in that it provides the fob with unique secure information. A reader is built into the key fob case to collect data from the tag. The locking or unlocking function will be performed if the information from the tag matches the information that the fob is requesting.

The barcode system works in the same way that a barcode on the back of a physical product or the magnetic strip on your credit card does: it requires a reader to read the data.

To use a key fob to open a door, simply hold or wave the fob in front of the reader. With a key fob, you can program the door to open at your preferred level of access. This means that if someone has permission from their boss or another person who owns the house they are letting them into, all it takes is one touch on this small device for entry! For example, you could program your building manager's fob to access all doors in a facility, while a receptionist's fob may only allow access to a few areas.

How to Reprogram a Key Fob for a Keyless Entry

  • Change the batteries in the key fobs.
  • Enter the vehicle.
  • Start the engine.
  • Press the lock button on the remote key.
  • Keep an ear out for a Lock Sound.
  • More remotes are being programmed.
  • Take the key out of the ignition.
  • Step out of your car and put the outcome to the test.

Closing Thoughts

24-hour gyms reduce people's reasons to avoid maintaining a regular exercise schedule due to their accessibility and flexibility. Anyone can join a 24-hour gym or fitness center and work out whenever they want, regardless of their schedule. As previously said, 24-hour gyms offer a wide range of benefits. There are so many of them popping up these days because of the increased competition. How long have you been sleeping on this? Use the 24-hour availability, 24-hour fitness facilities, and gym training programs.

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James Plata

James Plata is the Marketing Director at PushPress, a fitness-nut and hoarder of all gadgets. He brings 10+ years of experience in startup tech and fitness to help gym owners rebel against useless and overpriced software.

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