Zach Forrest

Zach Forrest

Zach Forrest is a CF-L4 coach, CrossFit Seminar Staff member, and 7-time gym owner who currently owns and operates Work Ethic CrossFit in Kansas City. A former competitive CrossFit athlete, he hosts PushPress's webinar series and writes about the realities of building and running a successful gym. He also has a pretty sweet squat.

Your Sales Script Has Drifted. Here's How to Retrain Your Team Before January

Nobody abandons the sales process. They lose 5% of it at a time until the close rate drops.

September 24, 2026

The Gym Walkthrough: How to See Your Facility Like a First-Timer

Mismatched chairs, sheetrock that needs patching. Your staff walks past it daily. Prospects don't.

September 23, 2026

How to Actually Tell If Your Gym's Organic Content Is Working

One of Graciano Rubio's lowest-reach videos of the year still paid off. Likes won't tell you that.

July 17, 2026

How to Hire a CrossFit Coach Who Actually Sticks

Hire fast to fill a gap and you'll be covering classes yourself in a month. PRVN's fix, from 600+ gyms.

June 23, 2026

Build the Bench: Hire Coaches From Your Members

They show up early, move well, and members already look up to them. Start developing them now.

June 23, 2026

How to Hire (and Keep) Great Gym Coaches

Source on purpose, vet for culture before skill, then give them a reason to stay. Works at any gym.

June 19, 2026

How to Build a Gym Facebook Ad in 30 Minutes (With AI)

Zach Forrest took a Meta ad for Work Ethic KC from blank screen to live in about 30 minutes. No agency.

June 4, 2026

3 Must Have Revenue Streams In Your Gym Business

Resilient micro-gyms run at least three: membership dues, personal training and workshops.

September 8, 2020

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