Gym Retention Software
Keep more members. Keep more revenue.
Growth isn't only who joins. It's who stays. PushPress is gym retention software that recognizes consistency, gives coaches the context to make each visit personal, and catches feedback before it becomes a cancellation, all in one connected platform.
Members rarely leave all at once. They miss a few classes, feel less connected to their coach, or have a frustrating experience that never gets addressed. By the time the cancellation comes in, you've already missed several chances to bring them back. Retention software should surface those moments while there's still time to act.
Close it at every moment that matters. Each feature powers one turn of the loop, and the loop keeps members coming back.
You set a monthly check-in goal. Members follow their progress, protect their streak, climb the leaderboard, and get recognized when they hit it. Run more than one club, like attendance, nutrition, or PRs, and members can chase several at once. PushPress keeps score automatically through the Members App and Screens.
Before class, Member Intel surfaces the context that makes coaching personal: injuries, goals, staff notes, first visits, and milestones worth celebrating. Coaches walk in ready to adapt and connect. It automates the prep, not the relationship.
See how Member Intel works
GymHappy collects member feedback after class. Great experiences turn into public Google reviews. Lower scores give your staff a chance to follow up while there's still time. You see how members feel without waiting for frustration to become a cancellation.
The PushPress Members App brings check-in, workouts, progress, Committed Club, and community into one app. Instead of bouncing between a workout app, a booking tool, and a Facebook group, members get one place to participate and keep coming back.
See how the Member App works
"Our churn… it's almost non-existent."
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"We used to track it manually. Now it shows automatically on their app, it gamifies it, and PushPress made that super simple."
"Community is the heart and soul of your gym, and retention is key. It's the little things that go a long way."
Plug in your active members, average rate, and monthly churn to model the revenue a few points of retention can protect.
Everything we know about keeping members, in one place. Start with the complete guide to gym member retention, then go deeper on the moment you're working on.
What retention is, how to calculate it, and the 2026 benchmarks.
Read →Pick an onboarding method and run the same checklist every time.
Read →The scripts and checklist that keep new members past the three-month cliff.
Read →The touchpoints that keep members, from first visit to loyal regular.
Read →
New-member energy fades around month two or three. Committed Club turns your goal-and-tracking culture toward consistency, with a monthly target and recognition members can see.
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Promotions can be six months apart. A monthly attendance goal gives students something to earn in between, without devaluing rank.
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The season ends, the habit doesn't have to. A youth-specific club keeps athletes consistent between seasons, with goals set for the youth program instead of the whole gym.
Learn moreSoftware that helps gyms keep more of their members by making attendance and engagement visible, giving coaches useful member context, and surfacing feedback early. The goal is to catch the signals of a member drifting away while there's still time to act, instead of finding out at cancellation.
The ones tied to the moments members drift: consistency recognition, member context for coaches, and a feedback loop. In PushPress those are Committed Club, Member Intel, and GymHappy, connected through the Members App.
The industry average is about 66 percent annual retention (HFA 2025). On a monthly basis, 3 percent churn or below is strong.
It builds retention into the everyday member experience: Committed Club gives members a reason to keep showing up, Member Intel helps coaches make each visit personal, GymHappy catches feedback early, and the Members App keeps it all in one place.
Yes. Use the retention calculator to model how much revenue a few points of churn is worth for your gym. Outputs are modeled projections, not guarantees.
See how PushPress builds retention into the software your gym already runs on.
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