The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
Small group personal training puts 2–8 clients with one coach. Learn how SGPT works, what it costs, and whether the model fits your gym.
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How to Run a Reactivation Campaign for Former Gym Members
A step-by-step gym reactivation campaign framework to win back former gym members — based on a proven 3x/year outreach cadence from a $6M fitness organization.
10 Best Member Apps for Gyms and Fitness Studios in 2026
Looking for the best gym member app? We compare the 10 top membership apps for gyms and fitness studios in 2026—so you can pick the right one for you.
What Gym Websites Get Right — and Where Growth Actually Comes From
We reviewed 98 real gym websites to find out what actually drives growth. The surprise? Design and tech weren’t the problem. Focus was. Here’s where gyms are winning—and the small changes that make a big difference.
3 Ways to Reduce Gym Churn in 2026
Discover how top gyms reduce churn in 2026 by coaching members through the moments they’re most likely to quit—without adding more work for staff.
GymMaster Alternatives: The Smarter Switch for Gym Owners Who Want Simpler Billing
Considering a switch from GymMaster? Learn what to look for in a GymMaster alternative—and why PushPress is built for gyms that want clearer billing and fewer admin headaches.
What is a Winter Arc? And How to Master Yours
Discover the viral fitness strategy that flips resolutions on their head—start your journey in October, build momentum through the holidays, and enter January already winning.
How to Make Gym Goals You'll Actually Keep in 2026
Set gym goals you'll actually keep in 2026. Discover 7 realistic strategies for New Year's resolutions that last beyond February and build real results.
Key Takeaways From Our Recent Webinar: AI for Fitness Leaders
In this webinar recap, learn how PushPress is using practical, human-first AI to save time, reduce burnout, and help gyms grow smarter heading into 2026.
PushPress Wrapped: Our Top Moments of 2025
PushPress Wrapped 2025 is a celebration of the communities, coaches, and gym owners who made this year one to remember. Built rep by rep, class by class.
2025: The Year PushPress Hit a PR
Here’s a look at the most impactful PushPress updates we shipped in 2025 and how they’re already making gym operators lives easier.
Introducing Year in Review: Your Members’ Story, Told Like Never Before
A look at our most recent product release: Year in Review gives every member a personalized highlight reel of their year of training, designed to spark pride, engagement, and sharing.
10 Best Fitness Gifts for Gym Lovers
Need some gift inspo for the gymrat in your life? Take a look at the 10 best gifts any gym lover will appreciate.
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Capture More Revenue at Your Gym... Without Slowing Down
Stop losing gym revenue to “I’ll pay later.” With tap to pay and the Stripe card reader built into PushPress gym management software, your staff can take fast, secure payments anywhere.
Why PushPress is Going AI-First (and What It Means for Gyms)
Discover how PushPress is transforming gym management with AI-first technology. Learn what this means for gym owners looking to save time and grow smarter.
Building Bulletproof Systems for Gym Efficiency
Are you consumed by day-to-day gym operations instead of actively working on strategies for long-term success. Learn our 6 steps to build bulletproof systems that will allow you to break free from the cycle.
How to Create Gym Content That Dominates AI SEO
Learn how you can use reviews, expert-driven content, and strategic blogs to create SEO-friendly posts that AI values while staying authentic to your brand’s voice.
How Gym Owners Can Prepare for a Consultation
The first step to refining your sales approach? Preparing for the first consult like a pro. Learn how to deliver standout sales consultations for your fitness business with this step-by-step guide.
ProductPush: April 2025
April's updates help you simplify billing, support staff, and manage members efficiently to better optimize your gym operations and build stronger community relationships.
PushPress Is Expanding Into Martial Arts and Combat Sports
We're thrilled to announce our expansion into martial arts. This strategic move, supported by in-depth research and customer feedback, is an exciting step forward in empowering martial arts academies.
Why Rank Tracking Should Be Part of Your Academy Management System
Rank tracking gives martial arts academies an easy way to track student progress, manage promotions, and set custom ranking criteria — all within their Core platform.
Introducing the New and Improved Grow
We've just released our biggest update to Grow — ever. The major enhancements are designed to make running your gym smoother, smarter, and simpler than ever before.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!