The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Category: Member Experience
Customer Retention: The Rule of 3s and How To Stand Out
Improve customer retention. Make it fast. Make it close. Make it often. Use those 3 simple rules to provide an experience your members will remember.
Evolutions of a Business Owner
Over the last decade, I've probably literally written one million lines of code that contribute to the PushPress system that you use to run your gym today. Today, I wrote my last line of code, forever.
How to build a trial program that leads to more conversions
This article goes over how to create, launch and run a free trial program in order for your business to get more conversions. It talks about the three main components of effective online marketing strategies.
A Gym Worth Selling: How To Sell My Gym
Learn how to build a sustainable business that can support you, your staff, and your members. Set your intention to "sell my gym" and build it to thrive.
How To Host A Blood Drive via Red Cross
Join us in helping to save lives. Learn how you can host a blood drive for the American Red Cross and how it can be made into an easy community event!
Opening a Gym? 5 Things to Consider Before You Invest
If you're considering opening a gym, it's important to be well prepared. Here are five things that can help make your journey smoother and more successful.
7 Things You Will Learn As A Gym Owner
The job of owning a gym is one that requires tremendous amounts of work, dedication and knowledge. Here are seven things you will learn as a gym owner!
7 Critical Marketing Mistakes Most Gym Owners Make
Here are seven critical marketing mistakes that most gym owners make. If you're guilty of any of these, it's time to change your behavior!
5 Factors To Consider When Buying Gym Equipment
Here are five things to consider before you buy gym equipment. If you've been thinking about getting a new squat rack or rower, this article will help guide your decision.
Interactive Training: How To Increase Your SEO and Google Ranking
If you are looking to grow your business organically and help more people get healthy in your community, join us on Thursday!
15 Qualities of a Successful Gym Owner
Are you running a gym and wondering whether or not it is successful? Here are fifteen characteristics that define a thriving fitness facility.
How To Create A Profitable Gym
This is a step-by-step guide for potential owners on how to create a profitable gym.
Top Five Personal Trainer Pain Points And How To Solve Them
Personal trainers are constantly working improving, but it's not always easy. Here are some of the most common pain points and how to overcome them.
Top 7 Gym Owner Challenges (And How To Solve Them)
This article provides answers to the most common concerns of gym owners, including pricing, location, and time management.
6 Ways To Create A Great Digital Fitness Experience
Learn how to create a great digital fitness experience and get people excited about your product. Here are six tips for success!
Top 7 Fitness Certifications You Should Know
If you're looking to start a career in the fitness industry, it's important that you know about these seven types of certifications and what they can do for your career and schooling.
The Ultimate Fitness Assessment Guide
If you're trying to find the best workout plan for yourself, then follow this ultimate fitness assessment guide. It will help identify your strengths and weaknesses so that you can create a personalized regimen.
Black Friday Sales System For Success
Tips to help you use the sales system to improve your sales on Black Friday. Make more profit and have a better customer experience even during this busiest time of year.
5 Key Elements to Opening a Successful Fitness Business
If you're thinking about starting your own fitness business, here are five key elements that will help you succeed.
How to Start an MMA Gym
A guide on how to start your own MMA gym, from buying equipment and training space to attracting members.
A Guide on How to Become a Group Fitness Instructor
If you're considering becoming a group fitness instructor, read this guide first. It'll give you the inside scoop on what it takes to become one and teach classes for personal training studios and gyms.
4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention
There are many ways to run a fitness challenge. Here are 4 creative challenges that will help you retain more gym goers, create buzz about your brand, and boost revenue by increasing retention rates!
5 Fitness Trends for the Year 2021 and Beyond
Prepare now to stay ahead of the competition in the future. These five fitness trends will help you develop a strategy that keeps your audience coming back for more!
4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Learn how you can grow your fitness boot camp business with simple strategies that work. This post will help you nurture new leads, stay top of mind with existing clients, and create a strong brand identity.
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